)submitted by π Rendered by PID 15205 on app-786 at 2017-03-02 18:03:42.814382+00:00 running 8c54cab country code: SG. The April 2017 LEGO Brand Retail Store Calendar (North America) is now out. For Easter, LEGO Brand Stores will be having an Easter Egg Hunt from April 1-16 for kids. In addition, there will be two new promotional gifts. These include a free mini LEGO Creator Volkswagen Beetle with purchases over $50 (April 1-15) and a free LEGO Friends Tic Tac Toe Game with LEGO Friends purchases over $20 (April 1-30). Those little creatures in the Tic Tac Toe looks quite cute don’t they! For more details on the LEGO Brand Retail Store Calendar (North America) for April 2017, you can check the calendar here. For those living in Europe/UK, you can check out the LEGO Brand Retail Store Newsletter here. Welcome to the month of March! This month, LEGO Brand Stores and LEGO Shop at Home (US | UK) will be offering new promotions. In addition, they also have many new products such as LEGO BrickHeadz and more.
You can check out all the new items here: US | Below are some other promotions happening right now. -Free LEGO City Police Car with any LEGO City Purchase (March 13-April 28) -Free LEGO City Police Helicopter Polybag w/$35 purchase (March 1-15) -Double VIP Points (March 6-16) -Free LEGO Duplo My First Fish with any LEGO Duplo purchase (March 16-31) -VIPs get exclusive access to a new set (March 17-31) For more details regarding upcoming events, you can check out the LEGO Brand Retail Store Calendar (North America) by clicking on the image below. The results are now in the 2016 Second Review for LEGO Ideas creations. Congrats to 20tauri’s Women of NASA creation! This creation will be made into an official LEGO Ideas set. More details for the set will be available in late 2017 and 2018. LEGO Ideas 2016 Second Review If the currently selection of The LEGO Batman Movie sets is not enough to satisfy your need, there’s also a few other on the side LEGO Batman Movie polybag sets as well.
There is The Joker Battle Training set which includes a Joker minifigure as well as a Bat Signal Accessory Pack. Images are taken from Amazon. LEGO The Batman Movie 30523 The Joker Battle Training Polybag Set LEGO The Batman Movie 5004930 Bat Signal Accessory Pack This week from February 26 to March 4, Toys R Us America will be offering 25% off ALL LEGO Dimensions Story, Level and Team Pack. Valid in-stores and online. There’s a couple of LEGO sales happening in Canada this week from various retailers. See below for more details. London Drugs (until February 28) London Drugs will be offering 20% off ALL LEGO including the new LEGO Batman Movie sets. Offer is good until February 28. Thanks to forum member DarthPaka for the news. Costco Canada Online (limited time only) Costco online currently has 42053 LEGO Technic Volvo EW 160E down to $119.99 (reg.$149.99). Savings work out to be 20% off. Thanks to forum member yeHowCow for the news. Toys R Us Canada (February 24 to March 9)
For two weeks from February 24 to March 9, Toys R Us Canada will be offering 20% off select LEGO City building sets. It appears that most of the more recent LEGO sets are excluded. A couple of LEGO Ideas creations have recently achieved 10 000 supporters. Below are some of these creations along with a portion of their descriptions. You can visit the LEGO Ideas page for more details. Congrats to all the creations and good luck with the review stage! LEGO Ideas Creations Dungeon Master I am glad you found your way to this fantasy set with a multitude of options. Three brave heroes await your story. No one knows what adventures they will have, no one know what dangers or monsters they will encounter on their journeys and quests. LEGO Ideas Creations Red Arrows Hawk One of the world’s premier aerobatic teams, the Red Arrows display to millions of people every year. The Squadron’s famous for performing dynamic loops, rolls, close passes and formation shapes with its nine fast-jets – flying as close as six feet apart at 350mph.
Officially known as the Royal Air Force Aerobatic Team, the Red Arrows promote the best of British and inspire people of all ages with their teamwork and skills. LEGO Ideas The Blues Mobile I decide to create the Blues Mobile with the big speaker on the to. But it’s easy to dispatch the speaker including the speaker construction to open the boot on the back or to open the roof to take a look inside of the car. The inside of the Blues Mobile is highly detailed with speed’o’meter, cigarette lighter and radio. LEGO Ideas Sega Classic Arcade Machines Build miniature representations of classic Sega arcade games out of Lego bricks! These minifigure-scaled replicas will look good displayed on your desk at work or home and are perfect for use in your Lego City! The three included minifigures look great at the controls of these detailed builds. If you haven’t dropped by your local Target store, you should do so soon if you want to pick up some Valentine’s LEGO clearance items.
Forum member Foj3000 reports to us that The LEGO Batman Movie 30522 Batman in the Phantom Zone has been further reduced to $0.39 (reg.$3.99-$4.99). This is usually the last clearance price before Target salvages them. As always, prices and selection may vary depending on location. LEGO 30522 Batman in the Phantom ZoneIt can be difficult to describe content marketing to those outside of the business. Content Marketing Institute, a leader in the industry describes it as: “…a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Makes sense, but some people still have a hard time grasping it in action. Thanks to Lego, it’s become quite easy to describe content marketing. If you have children (or nieces and nephews or godchildren), and those children went to see The Lego Movie and then promptly demanded a new set of Legos…
THAT is content marketing. Some, like the marketers at Econsultancy, say The Lego Movie is content marketing at its finest. The movie has also been heavily criticized as being the longest advertisement ever. But if you’ve seen it, you understand that the movie makers are just as aware of this as you are. And they don’t miss any opportunity to poke fun at themselves. The Lego Movie is chock full of little jibs and jabs at the product it’s pushing (look for awkward attempts at hand-holding and “relics,” aka strange and rather gross items you’d be likely to find in an old box of your own Legos). They don’t pretend that the movie is about anything other than the world of Lego. Most people agree that it doesn’t feel like an ad. It just feels like a good movie. So how did they pull it off? Parents are used to the ensuing frenzy of consumerism that follows the release of popular movies for kids. Every Disney picture means running out and buying action figures, fighting over whether or not the kids can have a Happy Meal, and then finding the toys discarded and forgotten three weeks later.
There isn’t a long-term relationship building strategy with most movies for children. But with Lego, there is. In this case, the product IS the movie. It’s fair to say that this movie, had it not been set in a world of Legos wouldn’t have been as good. It would have been just another animated movie for kids that would be forgotten by the first thaw. It’s the Legos themselves that drive the story. If the characters were just regular people, the audience probably wouldn’t care. Lego has stopped selling toys and started selling possibilities. They don’t peddle plastic bricks. Children CAN build complicated-looking cities and scenescapes. Everyone can do it. You just have to let your imagination run free. The movie is good. It’s an engaging story that captivates children and keeps parents entertained. And that’s where Econsultancy says Lego got this whole content marketing thing right. For some time now, they’ve treated adults and children same, developing a “catch-all” strategy that incorporated social media channels and the Lego Cuusoo website.
And this catch-all strategy culminates with a monster piece of content marketing in The Lego Movie. The movie is for everyone. Therefore, Legos are for everyone. When we were kids (we won’t say when that was, so don’t ask), Legos were popular, but they hadn’t cornered the market. They were viewed as boring, plastic bricks, and they were outsold by flashier, more “complicated” building sets. But in recent years, Lego has expanded their target market. There is an order to a set of Legos, but Legos aren’t just for orderly, scientifically or mathematically inclined children. They are marketed for anyone with a little bit of time and the inclination to build something special. Those who love order and direction can build exceptional Lego scenes. But so can those who hate order and wish to do their own thing. According to Lego’s content marketing, both the logical and the creative can flourish with a simple box of tiny plastic bricks. But it doesn’t stop with children.
Lego has made a direct effort to target adults, as well. And not just the parents of kids who want a Batman Lego set. They go after adults who want to build their own Lego sets. Now that the children of the 80’s and 90’s have their own money and don’t have to answer to mom and dad, they can spend it on intricate sets of Legos to recapture a little bit of their childhood. And they don’t feel like they’re playing with toys. No, they are building amazing things. This type of throwback nostalgia isn’t new. The Transformers movie was designed to appeal to adults of a certain age who spent many an afternoon forcing their younger siblings to be the Decepticons and lose battle after battle with the Autobots. But those same adults who were willing to fork over money to see Optimus Prime on the big screen did not feel compelled to run out and buy Transformers after seeing the movies (…And then there’s the fact that the movies weren’t that good, but that’s a conversation for another time).
The Transformers movies were nostalgia, but the Lego Movie is content marketing. Through their content they are building long-term, repeat customers for life. The Lego Movie is a Warner Brothers production. This partnership meant they could incorporate wildly popular licensed characters into the film and attract high-quality talent. Characters from Batman, The Simpsons, The Lord of the Rings, and Star Wars all make appearances. Without Warner Brothers, Legos probably couldn’t have scored an A-List cast. And without Legos, this particular story would have fallen flat for Warner Brothers. It was a win-win for both, and they’re already working on a sequel. But the partnership was a long time in the making. It took Legos two years to agree to the film and another four to make it. Because prior to the movie, they already mastered content marketing. And according to Michael McNally, Lego’s brand relations director, “It wasn’t like we needed a movie to help us sell more stuff.”