McPlay, the official iOS app of McDonald's Happy Meal, has just been updated with McPlay Power. McPlay Power allows kids to unlock more fun in the McPlay app with every Happy Meal. For its inaugural run, McPlay Power lets your kid unlock one of eight games by scanning the so-called Action Cup in each Happy Meal, which ties in with "The Lego Movie" from Feb. 7 to March 6. In every "The Lego Movie" Happy Meal, there's an Action App featuring one of the main characters of the movie: the "everybrick" Emmet, the rebel heroine Wyldstyle, the brooding dark knight Batman, the weird wizard Vitruvius, the robot pirate MetalBeard, the terrifyingly cute Unikitty, the sometimes-good-cop Bad Cop, and the megalomaniac President Business. Each Action Cup unlocks a different game. Note that the new games based on "The Lego Movie" may also be accessed by playing Happy Ball in McPlay. The new version of McPlay is available now in the App Store for free. The app is compatible with iPhone, iPod touch, and iPad running iOS 5.1 or later.
The newly updated app also comes with a new Happy Meal e-book that relates to Lego in that it's all about construction, showcasing how people construct buildings, bridges, and more. The new "Construction" e-book is the latest installment in the Amazing World interactive series from DK Publishing. For more information on the app, check out McDonald’s Tries To Bring The Fun Of A Happy Meal To iOS Devices With McPlay and Shelf Control: McDonald's Introduces Interactive Happy Meal Books To McPlay App. & FREE Delivery in the UK on orders over £20.00. 43 used & new from Warner Bros Entertainment Limited Ages 7 and Over & FREE UK Delivery on orders dispatched by Amazon over £20. Order within and choose at checkout. Sold by Hauseinkauf and Fulfilled by Amazon. Fulfilment by Amazon (FBA) is a service Amazon offers sellers that lets them store their products in Amazon's warehouses, and Amazon directly does the picking, packing, shipping and customer service on these items.
Something Amazon hopes you'll especially enjoy: FBA items are eligible for and for Amazon Prime just as if they were Amazon items. If you're a seller, you can increase your sales significantly by using Fulfilment by Amazon. learn more about this programme FREE Delivery on orders over . DetailsLEGO Batman 3: Beyond Gotham (PS3) FREE Delivery on orders over . DetailsLEGO Marvel Super Heroes (PS3) FREE Delivery on orders over . See more system requirements Delivery Destinations: Visit the Delivery Destinations Help page to see where this item can be delivered. Release Date: 14 Feb. 2014 1,070 in PC & Video Games (See Top 100 in PC & Video Games) in PC & Video Games > Sony PLAYSTATION 3 > Games > Children's in PC & Video Games > Sony PLAYSTATION 3 > Games > Adventure in PC & Video Games > Games > Children's Would you like to update product info or give feedback on images? The fate of the LEGO world lies in your hands! In a scenario drawn from the film, The LEGO Movie Videogame puts you into the role of Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person--and the key to saving the world.
Guide him as he is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared. In The LEGO Movie Videogame you will be able to collect and use LEGO instruction pages to build construction sets or harness the awesome power of the Master Builders to virtually build extraordinary LEGO creations along the way. With more than 90 characters inspired by the film and 15 exciting levels, you can build and adventure like never before. Lego Movie: The Videogame Essentials (PS3) LEGO Batman 3: Beyond Gotham (PS3) LEGO Jurassic World (PS3) LEGO Marvel Avengers (PS3) See all 189 customer reviews Tracy McDonald amazons no 1 fan Xx See all 189 customer reviews (newest first) Most Recent Customer Reviews Hours of fun for the kids, and peace and quiet for the grown ups! Keeps granddaughter busy for hours and hours! not all at once though! My nephew very happy with the game, never off it.
Late few days, but product as expected. love this, very addictive and easy for almost all ages, played by younger than stated and found no issues. My son loves this one... See and discover other items: Best rated Ps3 Games reviews Look for similar items by category PC & Video Games > Games > Adventure PC & Video Games > Games > Children'sBatman PlaystationBatman NintendoNintendo DsLego Batman The VideogameVideogame NintendoSony PlaystationGames NintendoVideogame BoxartPlaystation LoyalistForwardThis is the one that got me started on the TT LEGO games. Waiting patiently for the sequel which is due out this summer.Is “The Angry Birds Movie’ the best branded content of 2016 so far? To save you a read… in my view, yes. But looking more deeply into why “Angry Birds” succeeded could help other brands with their content strategies.“The Angry Birds Movie” was unexpectedly №1 at the box office in 50 countries. Just like “Transformers” and “The Lego Movie,” it’s a film that promises to revive a lagging consumer brand.
Angry Birds’ merchandising sales and game interest had been down, forcing the franchises owner and creator, game developer Rovio, to cut a quarter of its work force. The movie will likely turn that around, so it’s worth looking at the mechanics behind the Angry Birds’ success.Good Enough To Pay ForAs Mark Thompson of the New York Times recently said, “everything we do should be worth paying for.” In entertainment, quality often entails risk, and Rovio did that in the development and production of ‘The Angry Birds Movie.” Outside of cost, producing a feature film is a multi-year endeavor requiring a longer-term view and placement of audience enjoyment ahead of marketing goals. Games, with stories built into their value propositions, lend themselves to cinematic, long-form treatment, so it’s surprising that more game launches are not accompanied by films, even free to view, like “The Division” . Looking at the branded content Webby nominees this year, shows a dearth of long-form branded entertainment.
Major Hollywood movies launches and hit TV franchises have multiple branded tie-ins and, with the launch of in-house branded content studios, we will see more branded content such as Jimmy Fallon’s hook up with GE. But there is also a lot of opportunity for brands to act more like independent producers and search out valuable IP that is lesser-known, but still capable of getting massive traction. Not only is there a cost advantage, but there is a freshness to partnerships outside of the usual Avengers/X-Men/Pixar/NBA/Formula One deals. Fruit Ninja, the world’s No 2. mobile game, just announced a feature movie. “The Lego Movie” producers are developing “Serial” into a TV show, and, of course,” season two of “Serial” found a backer at Cannes Lions last year. Twitch stars are reminiscent of YouTube stars a few years back, and with ever-changing media there are always new and unusual platforms to host the IP. It doesn’t all have to be a risky theatrical movie. It will be interesting to see how Sony’s “The Emoji Movie” fares at the box office.
Angry Birds isn’t just a game, it’s a movie, a series, a media platform (in-game, across its social platforms, and through a newly announced book publishing division). It’s an ad agency with multiple brand relationships and it is, of cours,e a toy company. Similarly, brands are no longer just a checkbook, cutting sponsorship opportunities. In media, everybody’s role is changing and overlapping, and on the brand side that means brands are networks and platforms that bring value, experience, audience and data in their own right. Pepsi just announced a content studio, which will invest in entertainment as a means for underwriting marketing. This week, Mondelez did the same. Similarly, brands need think of branded content not only in terms of a campaign, but how that content can provide a range of benefits across the spectrum of their media interests and activities. The best branded content is a franchise rather than a one-off.We are in a world where everything is branded content, whether that’s on an individual level or on a corporate level.
“The Angry Birds Movie” is a success, in-part, because they were able to get many other brands to back their vision and help push the film. Sony’s promotional budget was estimated to be $400 million, and that was paid not just by Sony (the film studio), but by a range of promotional partners including McDonald’s (who launched a VR thing and multi-colored burger buns) and Microsoft, which launched branded emoji’s. According to the Los Angeles Times, Sony worked with “more than 100 companies to get the word out — from go-to kids brands like McDonald’s, to less obvious partners like the Menchie’s Frozen Yogurt chain, the Happy Egg Company and even French automaker Citroën.” Internationally, Angry Birds launched more than 1 billion “BirdCodes” that connect the physical and the digital world by helping unlock additional power-ups and characters. These codes are in the game, on a packet of Gems or outside the game, on a McDonald’s happy meal box, a Lego playset, or a pack of Kurkure, and apparently they are also to be found during the end credits of the movie.
Like Google’s “Moon Shot” series or Intel’s maker movement reality series, “Angry Birds” is branded content that is big enough that other brands can live within and help propel. “Angry Birds” is branded content which promotes its own products along with those of other brands, who in turn help “Angry Birds” to recoup their initial investment. That’s a big competitive advantage.Its Not All About DataWe read a lot about data informing creative, whether its tailoring marketing campaigns at brands or TV shows at Netflix. But there is a surprising lack of data in apps and mobile gaming. Android and Apple (the two portals) are reluctant to share it, game developers don’t share it among themselves, and with the industry setting new records every six months its hard to benchmark success. Thus decision making in game design and planning is often more about intuition than data. As a producer of entertainment, it is dangerous to rely only on data, which in my view tells you more about the past than it does about the future.