Toy Fair 2015: New LEGO Sets For 2015 Include Marvel, DC, Minecraft, Star Wars and More VIEW GALLERY Subscribe Follow Us Subscribe to our Newsletter The Toy Fair in New York City last weekend was filled with awesome sights, sounds and even some smells. One of the biggest booths in the convention center was housed with everyone's favorite Danish blocks, LEGO. Behind the yellow walls of its booth lay the new sets coming to store shelves in 2015. To get a small preview of what's coming, check out these photos.A large portion of the demo area was devoted to licensed properties, with super heroes, Star Wars, and Minecraft taking up a healthy chunk of what was getting showed off. The Star Wars LEGO sets have managed to continue creating sets based off of the original trilogy, while also tapping into the second trilogy as well. Sets based off the upcoming Star Wars Episode VII were unfortunately not in appearance at the show. There were a few sets based off of the new animated series Star Wars Rebels though, which will be hitting store shelves in June.As far as super heroes, both Marvel and DC had new sets that will be releasing in 2015.
As far as DC goes, characters from The Justice League were taking center stage. Batman, fresh off his stint in The LEGO Movie, had one memorable set taking place in a run down amusement park that has been overrun by The Joker. Aquaman, The Flash, Hawkman, Cyborg, Green Arrow, and a whole ton of villains will all be making their LEGO appearance in these sets. Superman even shows up, oddly enough riding in a jet. Can't he fly faster than the jet by himself?As far as Marvel's LEGOs go, both The Avengers and Spider-Man continued to shine. The newcomer this time around is Ant-Man, who will be releasing around the time of the new movie starring Paul Rudd. I loved how the Ant-Man LEGO features LEGO bricks and screws that are blown up to be appropriately sized for the tiny hero. All of The Avengers showed up to play, including The Hulk and a Hulkbuster Iron Man, which looked particularly impressive. Spider-Man unfortunately isn't in any Avengers sets, but he gets some of his own that will be coming in August.
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Please note that our carriers’ delivery policies or zone restrictions may also apply to selected areas. We reserve the right to cancel or modify the FREE HOME DELIVERY offer at any time. LEGO DC Comics Super Heroes Clash Of The Heroes - 76044 LEGO Marvel Captain America Civil War: Black Panther Pursuit 76047 LEGO DC Comics Super Heroes Mighty Micros: Batman vs. Catwoman - 76061 LEGO Marvel Super Heroes Mighty Micros: Captain America vs. Red Skull - 76065 LEGO Marvel Super Heroes Mighty Micros: Spider-Man vs. Green Goblin - 76064 LEGO DC Comics Super Heroes Mighty Micros: The Flash vs. Captain Cold - 76063 LEGO Marvel Super Heroes Mighty Micros: Hulk vs. Ultron - 76066 LEGO DC Comics Super Heroes Mighty Micros: Robin vs. Bane - 76062 LEGO Super Heroes Spider-Man: Doc Ock's Tentacle Trap 76059 LEGO DC Key Lites - Assorted* LEGO Super Heroes Spider-Man: Ghost Rider Team-Up 76058 LEGO DC Super Hero Girls Bumblebee Helicopter 41234
LEGO DC Super Hero Girls Lashina Tank 41233 LEGO DC Super Hero Girls Wonder Woman Dorm 41235 LEGO DC Super Hero Girls Batgirl Batjet Chase 41230 LEGO DC Superhero Girls Harley Quinn to the Rescue 41231 LEGO DC Super Hero Girls Super Hero High School 41232 LEGO Super Heroes Avenjet Space Mission - 76049 LEGO Super Heroes Batman: Killer Croc Sewer Smash 76055 LEGO Super Heroes Batman Scarecrew Harvest of Fear 76054 LEGO Super Heroes The SHIELD Helicarrier - 76042Hero characters Wyldstyle, left, Gandalf, center, and Batman, stand on the Yellow Brick Road during the gameplay in the Lego Dimensions video game.Hero characters Wyldstyle, left, Gandalf, center, and Batman, stand on the Yellow Brick Road during the gameplay in the Lego Dimensions video game. Batman and Gandalf are fighting flying monkeys in Oz. Suddenly, Scooby-Doo comes to their rescue, racing down the Yellow Brick Road in the DeLorean from “Back to Future.”No, it’s not some gamer acid trip, just the latest toy from Warner Bros. Interactive Entertainment.
Lego Dimensions, which hits stores Sept. 27, lets players send dozens of characters including Superman, the Ghostbusters, Doctor Who and Wyldstyle, the Ninja from “The Lego Movie,” on a quest across 14 themed lands to stop an evil mastermind. The characters can use props from a similar mashup of films and TV shows -- Warner Bros. even struck deals with rival studios like Universal and Fox, which lent “The Simpsons” characters to the game.“It’s all about surprising combinations,” explains Jon Burton, the game’s 46-year-old designer. Lego Dimensions is the latest entry in the hotly contested “toys to life” category, which combines video games with real-world collectible figures. It’s the largest investment yet for Warner Bros. Interactive at a time when the 11-year-old, Burbank, California-based business is becoming a major revenue generator for its parent, Time Warner Inc.Even before the release of Lego Dimensions, Warner Bros. Interactive was the top-selling video-game publisher in the U.S. in the first half of this year, Time Warner executives said on an Aug. 5 conference call.
Titles such as Batman: Arkham Knight and Mortal Kombat X helped triple game revenue to more than $500 million in the second quarter.“Every game they do is a phenomenal success,” said Michael Pachter, an analyst with Wedbush Securities Inc. “That’s highly unusual in the industry and highly unusual for media companies.”Movie and TV producers have a dreadful record in video games. Viacom Inc. reported a loss of more than $260 million on its investment in Rock Band, a music-based game it sold in 2010. Walt Disney Co. endured almost $1.7 billion in losses in its interactive unit before a downsized version finally turned a profit last year. Even Time Warner’s predecessor, Warner Communications, had its troubles, losing $500 million on Atari Inc. before unloading the business in 1984.The key to Warner Bros. Interactive’s success is that its seven video-game studios make independent decisions about which games they make and aren’t forced to stick to movie scripts, according to David Haddad, the veteran gaming executive who runs the unit.
“The best ideas come from the creators,” he said.Last year’s Middle-earth: Shadow of Mordor, for example, is based on the works of J.R.R. Tolkien yet has an original story. It features a new protagonist, the ranger Captain Talion, and takes place between the events that unfold in “The Hobbit” and “The Lord of the Rings” films.“It gives players a chance to play outside the lines that were so established by Tolkien,” said Andy McNamara, editor-in-chief of Game Informer, a magazine for enthusiasts.Other movie studios are licensing their characters to Warner Bros., which made “Lego: Jurassic World,” based on this summer’s Universal Pictures blockbuster. It was the top-selling game in the U.S. in July, according to researcher NPD Group. Disney, which has out-punched Warner Bros.’ DC Comics at the box office recently with Marvel films, licensed its superheroes for games such as “Lego Marvel’s Avengers,” due out in January.Getting a top score in the “toys to life” category could be much harder, however.
A $700 million business in the U.S. alone, the niche is a lucrative one for game makers because they get to sell toys in addition to software. Customers spend an average of $131 on the games and figures, according to NPD, twice what the typical game disc costs.Lego Dimensions is entering a crowded field, one plowed early by Activision Blizzard Inc. and its Skylanders franchise, which has sold more than $3 billion in games and toys worldwide since its 2011 debut. In addition to the latest version of that game, Lego Dimensions will compete this Christmas with Nintendo Co.’s Amiibo line and Disney’s Infinity 3.0, which features “Star Wars” figures for the first time this year.The games work in a similar fashion. The companies sell software and figures, which pop up on a computer screen when physically placed on a base. Warner Bros. is charging $100 for its starter kit, which includes three figures and the platform that connects them to consoles from Sony Corp., Microsoft Corp. and Nintendo Co. Disney is charging $65;
Activision, $75.One reason Warner Bros. charges more is the Legos, according to Burton. The initial Dimensions kit includes 269 bricks that are critical to the game. Players who advance to certain levels can reconfigure their Lego Batmobile, for example, to include a ray gun or a blaster that, when placed on the game platform, unlocks additional powers on the screen. Burton has another advantage, a base of fans who have snapped up more than 150 million copies of his Lego-themed titles since Lego Stars Wars: The Video Game came out in 2005. Burton sold U.K.-based TT Games, which he co-founded, to Warner Bros. in 2007. He said 75 percent of Lego video games are purchased by 12-year-olds and up. By including characters from “Ghostbusters” and “Scooby-Doo,” Warner Bros. aims to make Dimensions appeal to older customers.Warner Bros. Interactive is betting on another common theme in Burton’s Lego games universe, a sense of humor. In Lego Dimensions, Batman whines, “Why do these things always have to be so bright,” as he falls through a portal to another land.