Join Elsa, Anna, Olaf and Kristoff on an epic adventure to put a stop to the Kingdom's eternal winter.The first diffusion line I covered for Target Corporation (NYSE: TGT) as a baby bunny analyst, was the Isaac Mizrahi for Target collection in September 2003 during Fashion Week. I remember the pop-pop they had at Rockefeller Center and women furiously trying on pieces OVER their clothes on their lunch hour. This was the early stages of Target making value seem sexy. Wall Street wondered, would it play in Des Moines? The answer was an obvious yes. Next came the Missoni line where the country essentially crashed the company's website, and remarkably Target seemed completely ill-prepared for a launch of this magnitude, with SKU after SKU being either unavailable inshore, or more infuriating, online. One hopes on the eve of the Lilly for Target launch - the diffusion line from Lilly Pulitzer (a subsidiary of Oxford Industries Inc. (NYSE: OXM)) debuting on April 19 - the company will be prepped and ready for Pink and Green vigilantes from Palm Beach to Phoenix to snap up some of the 250 SKU's in 15 lush and tropical patterns that would make Slim Aarons drool.
If the pop-up at New York's Bryant Park is any indication, I hope their IT department is ready to work overtime. I have never witnessed a bigger demand/line before the launch of a diffusion line. Full disclosure: I was outwardly negative on this collaboration. I understand the lure of mass audience exposure to one's brand, but at what cost? Lilly Pulitzer ain't cheap, people. Which begs the question: Will the new Target customer who falls in love with the brand be WILLING to trade up to its actual price point of between $88-$250 for its classic shift dresses? Only the management of Oxford Industries will be able to decide if the opportunity cost was worth it. On one hand, Lilly Pulitzer is put in the hands of a brand new audience it may have never had the opportunity to reach. That's where the question of CONVERSION comes in to play - a retail term we like to use for leading the consumer to actually purchase merchandise, from merely browsing the aisles. On the other hand, what will die-hard Lilly fans think about the brand - that they've been paying full retail for years - when it's thrown into a plastic red lattice cart along with dog food and the large economy size Clorox Bleach?
There is a risk of alienation of one's core audience. We'll see if Lilly Pulitzer comes out in the pink. Posted-In: Lilly for Target Lilly PulitzerRetail Sales Travel Events Opinion General Best of BenzingaBenzinga does not provide investment advice. JWorld New York Corey Lunch Bag - Target Blue CafePress Blue Fire Skull Neoprene Lunch Bag More info Dover Saddlery Lunch Tote - Blue Plaid Jumper Brand: Wildkin In stock | J World Corey Lunch Bag - Dandelions, Vera Bradley Signature Lunch Tote - Blue More info Dover Saddlery Lunch Tote - Blue Plaid Jumper Brand: Disney More info Real Recreation USA Disney Frozen Anna Elsa Lunch Tote Blue Snowflakes Brand: Picnic Time More info OneStopFanShop Picnic Time Insulated Delaware Blue Hens Lunch Box Cooler Tote Brand: Picnic Plus More info Homeclick Picnic Plus PSM-144HT Savoy Lunch Tote in Houndstooth Brand: CafePress Bird of Paradise with Blue Door Neoprene Lunch Bag Brand: Generic More info Alex NLD Generic Cartoon Lunch Bag (Blue) In stock |
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Get the Leaked Black Friday Ads! Sign up for the BFAds Black Friday 2016 mailing list to receive leaked Black Friday ad alerts, breaking Black Friday news and the latest hot deals delivered right to your inbox! BFAds Black Friday 2017 You may have noticed that our front page has been a little quiet. With the end of the holiday shopping season, we wanted to give you a heads-up on where you can find your favorite BFAds content! , both on the front page and in the forums. The FatWallet community is full of savvy shoppers and we hope you'll join us! In case you haven't seen it, we have a snazzy new email management system. Are you interested in receiving a no-frills, no-fuss list of hand-picked deals every day? We've got you covered. We narrow down the best of the best deals from all sorts of categories and send them out around lunchtime every day of the year. Just sign up for our Daily Hot Deals email and we'll take care of the rest. If you like contests, giveaways, and special promotions, sign up for our Contests & News emails.
We'll send you flash sales, breaking news, and more as they occur. Finally, if you're a Black Friday purist, don't miss out on our Black Friday Newsletter. Subscribe to this list to make sure you know when Black Friday ads leak and to get our expert analysis of Black Friday deals straight to your inbox. Head over here to manage your email subscriptions so we can send you more of what you want -- and less of what you don't. Black Friday 2017 is on November 24th! We'll be sure to cover relevant shopping news as well as early Black Friday sales and comparable doorbuster deals. Plan ahead by checking out the best Black Friday 2016 deals, Black Friday 2016 store hours, and Black Friday ad scans dating back to 2009. Wondering when we'll get our first leaked ad? Here are all of the timelines from 2013 til now to give you a better idea of when you'll see your first Black Friday 2017 doorbuster! Are you a complete and total Black Friday newbie? Read our Black Friday 101 article to get started.
Finally, be sure to check us out on Facebook and Twitter for hot deal alerts, fun videos, and more. We'll keep holding contests year-round, and updating this site with all Black Friday news and sales. In the meantime, be sure to come find us at the places we mentioned above so we can stay in contact. Thanks for Visiting and Tell Your Friends! Amazon Drops Free Shipping Threshold to $35Amazon dropped their free shipping threshold to $35 today, likely because of Walmart doing the same thing a few weeks ago. There isn't an official press release yet but we'll be sure to keep you updated. If you're not an Amazon Prime member, you'll now get Free Super Saver Shipping on orders over $35. Of course, Amazon Prime members will still get free 2-day shipping among a ton of other benefits. You can click here for a free 30-day trial. There are still a few differences between the two retail giants' shipping policies. At Walmart, you'll get free 2-day shipping on most orders over $35 or you can pay a fixed $5.99 flat-rate fee for 2-day shipping on orders less than $35.
At Amazon, orders over $35 take longer to ship. You have to pay $99 a year or $10.99 per month to get that free 2-day shipping --- but there's no minimum purchase for Prime Members as long as the item is Prime eligible. We're hoping that Walmart and Amazon continue their tug-of-war. Maybe we'll even get the average free shipping threshold down to $25 again! Enter the FatWallet Dell Inspiron 11 3000 2-in-1 Giveaway! -THIS CONTEST HAS ENDED!- Our friends at FatWallet and Dell have partnered up to give away a Dell Inspiron 11 3000 2-in-1 Laptop! These sleek little devices are ultra-portable, ultra-stylish, and perfect for everything from writing papers to streaming Netflix to sweet mobile gaming on the touchscreen. Check out the Fatwallet blog for Louryn and Chelsey's in-depth review, or their Facebook broadcast for a tl;dr version. Make sure you enter for your chance to win by 11:59PM CT on February 20th! Head over here for all of the details and to enter for your chance to win.
Groundhog Day Giveaway 2017 Could you use a new alarm clock? How about a breakfast spread fit for a king -- complete with flapjacks? It's Groundhog Day, and to celebrate we're giving away a $50 AmEx gift card to one lucky winner! To enter, head over here! Make sure you get your entry in by 6AM CT on February 9th. to enter their $100 Gift Card Giveaway --- because the best chances happen more than once. Walmart Lowers Shipping Threshold & Offers Free 2-Day Shipping on 2M+ Items Today Walmart announced changes to the way they handle free shipping! There are a few different rules for this new policy, so let's dig right in. Walmart will now offer free shipping on orders over $35. Over 2 million items across their website will be eligible for free 2-day shipping on orders over $35. If your item isn't eligible for free 2-day shipping, you'll still get free 3-5 day shipping on orders meeting the $35 minimum. Finally, if your order has eligible 2-day shipping items, but is less than $35, you can pay $5.99 for 2-day shipping.
Of course, you'll still be able to choose free in-store pickup if you'd rather get your purchases that way. Items that are eligible for free 2-day shipping span tons of different categories, from baby and pets to household essentials, clothing, and beauty to name a few. You can use filters to search for only these items when shopping at Walmart. This new policy means that Walmart's ShippingPass program has ended. All current ShippingPass members will receive a refund on their membership. Walmart's updated shipping policy could give them an edge over Amazon. Amazon's free shipping threshold used to be $25, but back in 2013 they raised it to $35, and then again to $49 in 2016 -- effectively pushing customers towards an Amazon Prime membership. We're hoping this change motivates Amazon to up the ante a bit. As we always say, when stores try to outdo their competition, customers usually win. What do you think about Walmart's new free shipping policy? Let us know in the comments below!
Thanks for Visiting and Tell Your Friends! New Year's Giveaway 2017 Congrats to Glenn O., for winning a Fitbit Charge 2 Activity Tracker! 2017 is here, which means New Year's Resolutions have arrived! If you're starting a fitness regimen this year, our newest giveaway will help you stay on track. We're giving away a Fitbit Charge 2! FatWallet Holiday Giveaway Prize for Dec. 18th Today's prize is a $500 Gift Card from our friends at Sears and Kmart! Head over here and use the Rafflecopter widget to enter. If you're the lucky winner you will be contacted via email. You have 48 hours to claim your prize! Thanks for Visiting and Good Luck! Free Shipping Day 2016 Today is National Free Shipping Day! While it's not ACTUALLY a national holiday, it's definitely one of our favorite days of the year. Dozens of stores are offering free shipping no minimum today! Many of them also guarantee Christmas delivery and a few even have discounted expedited shipping in case you need to get your gifts quickly.