Pa TrucksTrucks LegoTruck 5Tow LegoFuoriserie LegoLego My Son SCasey S LegosTruck NapervilleLego PeterbiltForwardamazing lego trucks | LEGO Peterbilt Tow Truck Probably Could Really Tow LEGO CarsFive campaigns we liked: Land Rover reveals new Discovery with record-breaking launch Five campaigns we liked in September 2016: Land Rover's lavish live launch for its new Discovery model involved a Lego world record and a trio of adventurous British celebrities. Bear Grylls, Zara Phillips and Sir Ben Ainslie helped Land Rover launch the new Discovery Five months and 5,805,846 individual bricks. That's what was required for Land Rover's 13m-high replica of Tower Bridge to break the Guinness World Record for the largest Lego structure ever built. Five campaigns we liked: ActionAid, Islamic Relief and the IRC lay out refugee life jackets It also formed the setting last week (September 28) for the live launch of the brand's new Discovery model in Solihull. Land Rover spared no expense, with the event featuring ambassadors Bear Grylls, Sir Ben Ainslie and Zara Phillips abseiling, sailing and show-jumping onto, under and in front of the structure.
Broadcast live on YouTube and generating widespread column inches, the campaign also tapped into the millions of followers that the influential trio have on social media. Watch Bear Grylls jump out of a helicopter onto replica Tower Bridge made from LEGO https://t.co/fRDbwC8LZB — Bear Grylls (@BearGrylls) 30 September 2016 The structure broke the previous Guinness World Record by 470,646 bricks, which, laid end to end, would stretch from Tower Bridge in London to Paris (almost 200 miles). The UK’s only Lego certified professional, Duncan Titmarsh, led the build. Guinness World Records looks for new PR agency support in Germany and MENA Have you registered with us yet? Register now to enjoy more articles and free email bulletins Would you like to post a comment?Please Sign in or register. Join a growing community of PRWeek comms professionals today Read more articles each month Sign up for free specialised news bulletins Get our email newsletters
2016 Global Agency Business Report 2016 Hall of Femme 2016 PRWeek U.S. Awards winners Agency's 'fake' cyclist sexism video 'a cautionary tale' for PR industry Mental illness in PR ignored or treated as a performance issue, says new report Edelman names Apple, Twitter veteran Natalie Kerris as global tech chair Axios' Mike Allen: 'Too much journalism is too long and built for journalists' PwC expresses 'deep regret' and pledges investigation after Oscars envelope blunder Media literacy is the social issue of our timeLand Rover is readying a replacement for its iconic Defender. The old model was loved for its unbeatable ability off road but is truly hateful when driven on the road. Demanding modern buyers won’t put up with a car so woefully outclassed in the city so the new model should be much better on road, too. Here’s what we know so far… With its box-like styling, the outgoing Defender is one of the most distinctive cars on the road.
The new model will feature a contemporary take on the old model’s shape but enough familiarity to pull in traditional buyer. Its edges will be softened to improve aerodynamic efficiency, helping to reduce fuel consumption and wind noise. While the DC100 concept – thought to preview the new model’s styling – sported a three-door bodystyle, for reasons of cost it isn’t yet certain whether the production model will offer a short wheelbase version, or just a longer, five-door shape. We expect the new Defender to feature a development of Land Rover’s All-Terrain Progress Control, Hill Descent Control and Terrain Response systems used by the current range, to ensure it’s the most capable 4×4 on the market. To guarantee its ability over difficult ground, four-wheel drive will be standard on every model along with the ability to lock the differentials for more grip as needed. Aluminium will be used extensively in the next Defender’s construction. This will not only help keep the weight down, but the chassis strong – allowing Land Rover to use a suspension setup flexible enough to deal with tricky terrain.
The DC100 concept used a 5.0-litre supercharged V8 petrol engine, but production models will probably use Land Rover’s new 2.0-litre diesel. It’s likely the new Defender will make it to showrooms at some point in early 2019. With its official debut some time away, prices are unconfirmed but we don’t expect it to stray too far from the outgoing model’s roughly £25,000 entry-level price – those models will probably be very spartan, however, so expect to pay through the nose to get a few options. Can’t wait for the new Defender? Head over to the Land Rover Discovery Sport deals page to see how much you can save on the British brand’s entry-level model. Try our PCP calculator to get a better idea of how much a new car could cost you per month or use our car chooser for help picking your next new car. Land Rover is on the cusp of revealing the new Defender but, before it does, check out our exclusive image to see what the new model could look like. The Queen has been known to drive Defenders herself so the model shown above could be very similar to one she’ll undoubtedly receive from the British brand.
Like the outgoing model, the new Defender is likely to be offered in a variety of lengths to accommodate three or five doors and a range of options for the cargo bay. The Queen’s Defender above is the mid-range ‘110’ wheelbase with a crew cab for occasional back seat passengers and a large fabric-covered boot with space for her corgis to stretch out. The old Defender was known for being a versatile vehicle fulfilling roles as diverse as military transport, farm work and cruising city streets. The new model will have to work just as well across these areas so we’ve imagined the new version in a range of locations with various modifications to make it suitable – check out our exclusive Land Rover Defender renders. Our designs are closely based on the DC100 concept Land Rover revealed in 2011. This car keeps the boxy appearance of the iconic outgoing model but updates it for the 21st century with more aerodynamically friendly bodywork, better crash protection and even more practicality.
Some pundits are suggesting it’s tricky for Land Rover to make the new Defender because its low volume sales won’t make it economically viable. One solution could be that the new version is built outside the UK for the first time – while this might not prove a popular decision, it might be the only way to make a business case for the new model. Read on to learn more about this long awaited update to an iconic model. Company insiders say the new Land Rover Defender will be the most capable off-roader ever built when it goes on sale in 2018. Little has been confirmed about the new model, which replaces the ageing current model that went out of production on 1 July 2015, but we expect it to look similar to the DC100 concept car pictured. We also expect it to keep that car’s utilitarian feel and it will be designed to be easily maintained in the far-flung, harsh environments that the current Defender thrives in. To that end, it is likely to use wheel, bolt and tyre sizes that are interchangeable with the car’s big rival – the Toyota Land Cruiser.
Although it will be a utilitarian machine first and foremost, Land Rover will call on expertise gained building plush SUVs such as the Range Rover to give the new Defender a nicer interior than the one found in the Toyota. The company is set to show another concept that will give a better idea what the production-ready car will look like sometime next year, with reveals at the New York, Geneva and Frankfurt Motor Shows all possible. Keep reading for all the latest on the new Land Rover Defender. Most exciting of all is the possibility of a quick Defender SVO. Land Rover knows there’s a market for the car – companies such as Twisted have based their businesses on tuning Defenders, while half of utilitarian Mercedes G Wagons sold are fast AMG versions – but the company has never offered its own fast Defender. What could power such a car is up for debate – traditionally powerful Defenders sport a petrol V8, but that could make way for a petrol V6 or even a more frugal turbodiesel.
Another possibility is a super-luxurious SVA version that would sport premium fixtures and fittings to appeal to the same kind of customers that snapped up the limited edition LXV. One of the biggest drawbacks of the current Defender is its outdated construction. Although its body is made of lightweight (rust immune) aluminium, it sits on a steel ladder chassis that is tough, but also heavy – some Defenders have a kerb weight of more than 2,000kg – quite a lot for a relatively simple car. Constructing it too from aluminium would make a significant weight saving and would allow the Defender to get the best out of its super-high-tech engines. Dubbed Ingenium, Land Rover’s all new petrol and diesel engines will first feature in the new Discovery Sport, but we would expect them to also power the new Defender. They’re relatively small in capacity (2.0-litres for now), but are lightweight and boosted by turbochargers to produce the power of a conventional engine, but with far improved fuel economy.
Not one of the current Defenders can return fuel economy of 30mpg. In theory, the new model could double that. Land Rover has got plenty of technology at its disposal to help do this and the new Defender should be much easier to drive than the current car. It could get a version of Land Rover’s Terrain Response system that makes it easy to setup the car for a variety of conditions simply by selecting from a variety of presets. Hill descent would allow the new Defender to roll down steep inclines in total safety. One thing about the new model is clear, it will need to be excellent off-road and be able to adapt to a variety of tasks. Sales of the current Land Rover Defender – a 65-year-old design – are still going strong, so it’s understandable that the firm is not going to be rushed into replacing it any time soon. The wheels are in motion, though, and the styling of the new car has apparently been signed off. Its looks perfectly encapsulate the dual role of the Defender – city dwellers may treat the current car as a fashion accessory, but it’s a working SUV first and foremost and the new model has to reflect this.
Expect it to take plenty of utilitarian inspiration from the current Defender with a bluff front end and slab sides, while incorporating some details (such as LED signature lighting) that are drawn from the more upmarket Range Rover line-up. The DC100 – first shown at the Frankfurt Motor Show in 2011 and pictured above – gives us a good idea of what the new model could look like. According to a report in the Financial Times the new Land Rover Defender could be produced in Eastern Europe – possible locations include Gyor in Hungary. It appeals thanks to close links to the automotive industry since Audi set up shop there. The success of models such as the Discovery Sport, Evoque, Range Rover Sport, Range Rover and Jaguar XE mean that UK-based Jaguar Land Rover factories – including Halewood and Solihull – are now running close to maximum capacity. We expect to see a close-to-production-ready version of the new Defender sometime in 2016, with the car going on sale in 2018.