Close Window Where is my model number? Your product's model number and version can usually be found on a sticker located on the product like this example. For a router, the sticker will be on the bottom. For more examples, click here.Content Marketing Digital Marketing Social Media Marketing Tips & TricksJan 12th, 2015 11.01 AM | View all posts in There is no question that eye-catching and interesting content is becoming more important and will continue to be so for many years to come. As consumers become more accustomed to marketing materials, and could easily spot one right away, content created solely for marketing purposes quickly become less and less effective. Today’s marketers should really be about finding a way to engage and interact with consumers on a person-to-person basis, and what better way to do so than via user-generated content? In reality, this is much easier said than done. If you were to add a simple open question to the end of your blog post such as, “well what do you think?” to prompt comments, you’ll quickly find that it doesn’t work and you’re back at square one.
An entire marketing campaign strategy and a team of marketers are nevertheless needed for a successful user-generated content approach. Here are a few successful case studies by 5 brands to get you started. As simple as it may sound here, this particular Starbucks campaign was a huge success. The brand not only successfully engaged fans but ended up with some very visual appealing user-generated content when they launched the Starbucks’s White Cup Contest. The campaign was a contest that asked participants to paint Starbucks’s white cups, take a photo of their artwork and submit the photos to the brand’s social media page using the hashtag #WhiteCupContest. The result are wonderful visuals for Starbucks’s Facebook and Pinterest pages as well as an increase in their social media organic reach. In 2013, Belkin brought a very cool and new concept to iPhone cases. In partnership with Lego, Belkin cases were customizable using Lego blocks. Belkin then asked their customers to showoff creativity with building Lego structures on their iPhone cases by posting on Instagram with the tag #LEGOxBelkin.
From marketing perspective, it’s a case of customers doing the selling for the brand by showing potential buyers just how cool Belkin cases could be, in a genuine and organic manner. This case study is another contest by Momondo (a flight tickets search engine). The concept was to show the beauty of the world and to better connect with customers. The contest involved sending in photos that captured bright colors of city life to win a prize. As easy as the contest sounds, it was how the contest was delivered that built an immensely huge outreach with Momondo ending up with a popular Instagram account that showcased many inspiring photos. In 2013, Estee Lauder launched a breast cancer awareness campaign that many people took to heart and will remember for years to come. The theme of the campaign was Stronger Together which encourage women to create a ‘Circle of Strength’ with friends. Participants were encouraged make commitments to schedule mammograms, go on daily walks, eat healthy and support each other.
The Circle of Strength was displayed alongside inspirational Instagram photos and tweets. The mix of social content and actionable commitment gave Estee Lauder the opportunity to connect with people on a genuine and real level, with women from all over the world contributing to the campaign. In 2014, Air New Zealand launched an inspiring campaign. The user-generated campaign involved a photo contest that came with the hashtag #AirNZPacked. The concept was to capture the excitement and buzz just moments before travelers take off to their dream vacation. Participants were asked to take photos of their packed suitcases that show where they are about to go and upload those images, which started a sharing frenzy across Pinterest and Twitter. The best photo would win a $1,000 Air New Zealand voucher.Connecting to the iTunes Store.... We are unable to find iTunes on your computer.With the TinkerBrick case, you can connect your iPhone or iPod touch to any Lego piece to build interactive toys, useful attachments, and much moreIn recent years, Legos have gained a reputation as much more than just a child's toy.
Almost everything from motorized wheelchairs to robots that forge bones can be assembled from the iconic plastic blocks. Now with the TinkerBrick case, you can actually connect your iPhone or iPod touch to any Lego piece to build interactive toys, useful attachments, and much more.The front and back of the case are covered in small studs and holes that interlock with any Lego piece, essentially turning the whole gadget into a standalone Lego brick with a touchscreen. And since all Legos since 1958 have been molded to the exact same specifications, this means you can incorporate all varieties of Legos – Technics, Mindstorms, Power Functions, etc. – into whatever you build. It's a simple concept, but with the proper apps a creative Lego builder could use the TinkerBrick case to add some interesting new functionality to their smart device.The TinkerBrick website encourages users to concoct their own creations, but also gives a wide variety of suggestions, along with instructions. These range from simple enhancements, like a stylus holder, to more advanced constructions, like a replica Star Wars X-Wing ship with sound effects.
Some are just toys that incorporate an app, while other ideas actually change the function of the device entirely, to transform it into a working steady-cam or a full-sized touchscreen guitar, for instance. The site even has designs for video game controllers that are custom built for specific control schemes.With enough bricks, there's seemingly no limit to the number of ways you could turn a smart device into something completely different. in red, yellow, black, and white for US$34.95. For now, they are only available for the 4th-generation iPod touch, but the developer has recently announced that cases for the iPhone 4/4S and iPhone 5 will be coming soon.Check out the video below to see a few examples of what you can build with the TinkerBrick case. Phone Cases & Covers Pulse & Sports Watches Drones for Photo & Video Tablet Cases & Covers Steering Wheels & Pedals Joysticks & Flight Controllers Virtual Reality (VR) Products Mice & Pointing Devices