With nearly 1m page views, film of an oil-stricken Arctic built from Lego bricks is latest salvo in campaign against Shell deal Greenpeace video calling on Lego to end its partnership with Shell A film depicting an oil-stricken Arctic built from around 120kg of Lego bricks is close to breaking 1m views a day after it was launched. The "everything is NOT awesome" YouTube short, by London-based creative agency Don't Panic for Greenpeace, is the latest salvo in a campaign by the green group to pressure the world's largest toymaker in to dropping a partnership that distributes its toys at Shell petrol stations. Lego is the proxy target for a campaign that started last week against Shell's ambitions to drill for oil in the Arctic. Some people have already questioned whether the Greenpeace campaign strikes the right note coming so soon after revelations in the Guardian and Der Spiegel that the organisation lost £3m on currency markets and that one of its top executives commuted to work by plane.
Here's one Guardian commenter, for example: The Lego campaign does appear to be getting some traction – around 250,000 people have signed Greenpeace's petition calling on the Danish company to drop its relationship with Shell. Lego, though, seems unmoved so far. In a statement responding to the Greenpeace campaign, it expanded on its argument that the relationship helps its mission of doing good, by giving more children its bricks: We are determined to leave a positive impact on society and the planet that children will inherit. Our unique contribution is through inspiring and developing children by delivering creative play experiences all over the world. A co-promotion contract like the one with Shell is one of many ways we are able to bring LEGO® bricks into the hands of more children. We welcome and are inspired by all relevant input we receive from fans, children, parents, NGOs and other stakeholders. They have high expectations to the way we operate. Whether the new film changes that remains to be seen.
Don't Panic was behind the hard-hitting If Britain was like Syria video for Save the Children, and says the new Greenpeace film took about three weeks to build. It's a cover of The Lego Movie's horribly catchy song, Everything is Awesome, voiced by Alex Baranowski and Sophie Blackburn, and, says creative director Richard Beer, was inspired by the similarly static Believe trailer for Halo 3, the hit Xbox game. As well as Emmet and Wyldstyle, the "lead" characters in the Lego film, apparently the video also features Halo's protagonist Master Chief too (I couldn't spot him – let me know if you can). • 11 July update: YouTube has removed the video, which had reached 3m views, following a copyright complaint by Warner Bros, the studio behind The Lego Movie. Greenpeace has uploaded it on Vimeo:Army MinifiguresCustom MinifiguresLego MinifigsHalo LegosLego HaloLakais StuffBoys StuffLego StuffMack'S DaddyForwardHalo 3 ODST Squad Custom Minifigures. SHUT UP & TAKE MY MONEY!!!!!!!
Halo SniperSnipersLego HaloLego GunsGun LegoLego WeaponsCool StuffAwesome ThingsFunny StuffForwardAWESOME LEGO Halo sniper rifle I think this is awesome! I can imagine the main characters shooting enemies with this.Step 1: Pics For Da WARTHOG!Our server was unable to process your request. .What you were attempting to do when the server stopped servingYour browser type and version numberYour operating systemYour phone number in case we get lonely (or need further information) Real-time strategy makes an explosive return to the Halo universe in Halo Wars 2. Lead Spartans, Warthogs and other classic Halo fighting forces in a brutal war against a terrifying new enemy on the biggest Halo battlefield ever. Available Now as an Xbox Play Anywhere title: Buy the digital version and it’s yours to play on both Xbox One and Windows 10 PC. Halo Crate #5 Revealed: The Great Schism All the Latest Esports News GHOST IN THE SHELL - FORGE CONTEST Halo Wars 2 - Manage your deck on Waypoint
Halo 5: Guardians Stats, REQs, and Commendations Wars, Worlds, & Weaponry Welcome one and all to the latest edition of the Halo Community Update! This week we’re celebrating the release of Halo Wars 2 but we’ve also got plenty of Halo 5 goodness to talk about in addition to a new 343 Team Spotlight, (two!) Community Spotlights, and of course a sweet new Play of the Week. Canon Fodder is your weekly look at the vast and evolving fiction and lore of the Halo universe, from deep dives into hidden story corners to inside looks from Halo writers and creators. The Universe section is the official destination for the latest info on the characters, weapons, locations, and more from the Halo fiction. Whether a new fan or long-time lore lover, there’s always something to explore. Jump into the Action Check out the latest Halo Games In the Games section, learn more about every Halo title, including Halo Wars 2 and Halo 5: Guardians. Log in to discover your stats, game history, competitive skill rankings and more.
The UNSC wants you! Participate in our Halo Community Enlist today and become a member of the growing Halo community. Join the discussion in the forums, view featured community content, get the latest on news and events from around the world, and connect with other fans. Halo: The Master Chief Collection Ships to U.S. addresses only Downloads to U.S. addresses only Download orders are not eligible for returns or credits Halo: Nightfall (Digital Series) View all 45 screenshots Important Information:*Halo: Nightfall: 5 episode live action series is streaming only, with episodes releasing on a weekly basis. Xbox One or Windows 8.1 and broadband internet required; Halo 5: Guardians Beta: Game disc required. Limited Time Beta Starts: December 27, 2014; Ends: January 22, 2015. Xbox One, broadband internet (ISP fees apply) and Xbox Live Gold membership (sold separately) required. Halo: Nightfall and Halo 5: Guardians Beta dates, content, and features subject to change.