Lego Builds for the Other Half of the World December 15, 2011 Subscribe "Over the years, Lego has had five strategic initiatives aimed at girls. Some failed because they misapprehended gender differences in how kids play. Others, while modestly profitable, didn’t integrate properly with Lego’s core products. Now, after four years of research, design, and exhaustive testing, Lego believes it has a breakthrough. On Dec. 26 in the U.K. and Jan. 1 in the U.S., Lego will roll out Lego Friends, aimed at girls 5 and up.... "The Lego Friends team is aware of the paradox at the heart of its work: To break down old stereotypes about how girls play, it risks reinforcing others. “If it takes color-coding or ponies and hairdressers to get girls playing with Lego, I’ll put up with it, at least for now, because it’s just so good for little girls’ brains,” says Lise Eliot." From Businessweek (print link, above; via BoingBoing), an interesting look at Lego's new girl-oriented initiative.
(Credit: Toys R Us) Zoomer Dino from Spin Master is back, this time with an onyx finish with a tin collector case. The animatronic prehistoric pal features different tricks, including following voice-activated commands; ages 5 and older; Transformers Stomp & Chomp Grimlock (Credit: Toys R Us) In just one step, the Transformers Stomp & Chomp Grimlock from Hasbro can transform from a gigantic robot to a dinosaur with a chomping jaw and light-up eyes; Little Live Pets Bird Cage Love Birds Double Pack The Little Live Pets Bird Cage Love Birds Double Pack from Moose Toys gives two tweeting pets their very own portable home, in which they can sit and swing together. The interactive love birds respond to noise and touch by chirping away; Zoomer Dino from Spin Master is back, this time with an onyx finish with a tin collector case. Teenage Mutant Ninja Turtles Stretch 'N' Shout Kids can stretch out the rubberized arm of their favorite hero in a half shell up to an 8-inch wingspan with the Teenage Mutant Ninja Turtles Stretch ‘N’ Shout figures from Playmates Toys.
The figures call out phrases and battle shouts; ages 4 and older; Doc McStuffins Get Better Talking Mobile Cart Little doctors in training can join Doc McStuffins in treating tiny “patients” with the Disney Jr. Doc McStuffins Get Better Talking Mobile Cartfrom Just Play. The cart has a siren, plays the “Doc Mobile” song and comes with an EKG monitor, a thermometer, an otoscope, bandage stickers and more; ages 3 and older; Portal Masters will seek out and defeat the most wanted villains, pulling them out of the game and into living rooms by capturing them in new magical traps with the Skylanders Trap Team from Activision Publishing. Players can then send villains back into the game where they will fight for good. Each starter pack comes with the Traptanium Portal, which enables kids to bring their figures to life and capture villains when placing new Traps on the portal. Kids can also hear the villains inside the Traps, an innovation that truly brings life to toys; ages 6 and older;
Charmazing Color Me Up Charmazing Color Me Up! from Wooky Entertainment Inc. is a Toys R Us exclusive, design-it-yourself jewelry craft line featuring expandable, stackable bracelets and collectible charms. There are more than 100 stylish and symbolic collectible charms to customize your creations; ages 8 and older; Mutant Mania Mutant Masher Kids can load up their Mutant Mania characters in the Mutant Mania Mutant Masher vehicle from Moose Toys. For on-the-go mutant mash-ups, this Toys R Us exclusive vehicle comes equipped with a stretching rack for character creation and ample room for storage; Kids will have a blast testing the strength and power of the Max Tow Truck from Jakks Pacific. The toy truck says more than 50 phrases and sounds, climbs objects and pushes and pulls up to 200 pounds; The LeapTV from LeapFrog features a unique transforming controller that can configure from a traditional controller style into a motion and LED pointer controller. It also features a motion-sensing camera so children can “magically” appear in the game and explore activities like dance and martial arts.
LeapTV also helps boost skills across reading, mathematics, science and problem-solving with more than 100 games; Lego Fusion Town Master With the Lego Fusion Town Master from Lego Systems Inc., players can create and rule their own Lego town, first by building it with Lego bricks, then capturing a picture and importing it into a corresponding free iOS and Android Lego Fusion app-based game. Kids can construct their town from the ground up, building everything from houses to businesses, such as a pizzeria, fire station and bike shop. Gamers and builders alike can complete errands and missions, including catching robbers, fighting fires and skateboarding; ages 7 and older; FurReal Friends Get Up and Go Go My Walkin' Pup The FurReal Friends Get Up and Go Go My Walkin’ Pup from Hasbro allows kids to talk to her and she’ll bark back with sweet ruffs and other puppy sounds. Little ones can walk her with the included remote control leash; The Imaginext Battle Rover vehicle from Fisher-Price doubles as a removable space shuttle.
It features projectile disk launchers, an alien-detecting chamber and 200 unique sound effects and phrases; age 3 and older; Hot Wheels Street Hawk Remote Control Flying Car The Hot Wheels Street Hawk Remote Control Flying Car from Mattel offers dual terrain versatility with both on-ground remote-controlled performance and the aerial performance of a plane. It features 360-degree proportional ground steering and a flight height of about 200 feet; Disney Frozen Snow Glow Elsa "Frozen" fans can experience the magic of their favorite film over and over again with the Disney Frozen Snow Glow Elsa from Tolly as she sings the hit song, "Let It Go," and recites up to 15 sounds and phrases from the best moments in the hit movie. Touch her magical snowflake necklace and Elsa's dress lights up; How To: Make display stones your LEGO® Friends™ Animals Quiz: Would you make a good vet?The requested URL /content/scentre-group/au/www/products/kids-babies/blocks/lego was not found on this server.