Lego Friends (stylized LEGO Friends) is a product range of the Lego construction toy designed primarily for girls. Introduced in 2012, the theme includes unique "mini-doll" figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City. The Friends product range replaces Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001). Launched January 1, 2012 in North America (and December 15, 2011, in France), the line includes 23 sets[1] and features five core characters—named Andrea, Emma, Mia, Olivia and Stephanie—in various suburban settings. In the initial wave of sets, the larger sets include bricks that can build a veterinary clinic, a malt-style café, a beauty salon and a suburban house;
smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool. A description from Lego website stated: "The Lego Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends ... has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls' adventures take place—downtown, suburbs, beach, camping grounds and mountains." The launch of Lego Friends came after a $40 million global marketing push, according to Bloomberg Businessweek. "This is the most significant strategic launch we've done in a decade," said Lego Group chief executive officer Jørgen Vig Knudstorp. "We want to reach the other 50 percent of the world's children."[1] According to the company, boys comprised 90% of Lego's customers in 2011 before the launch of the Friends line.
According to NPR, Lego Friends are "one of the biggest successes in Lego's history ... The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year." The success has caused other construction-set companies such as Mega Bloks to introduce girl dolls. The first wave was released in January 2012 with 14 sets being released. The largest of the sets was "Olivia's House" which included 695 pieces and three mini-doll figures. In addition to the first sets six polypag sets have been released as promotions. In February Toys 'R' Us in the United States released an exclusive in-store build set called "Lemonade Stand" and in March Lego brand stores released an exclusive in-store build set called "Ice Cream Stand". Lego announced a further nine sets that would be released later in 2012. Subsequent waves were released in future years, expanding on various interests of the characters and their friends. Specific themes have ranged from various vocational, recreational and academic interests to agriculture, equestrianism, wildlife animal rescue and rehabilitation, and pop stardom, all complementing suburbia-themed sets.
The largest sets since the original wave have included Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel. Lego has also released accompanying products branded under the Friends theme. These include a picture frame which includes 49 Lego elements which is available from Lego brand stores and a display stand which includes 17 elements that was released as a promotional polybag. In June 2012, two books are set for release based on the Friends theme. Lego Friends: Welcome to Heartlake City and Lego Friends: Perfect Pet Show are set for release on June 18, 2012 by DK Publishing. Both books consist of 48 pages and are being published in paperback.[37] DK Publishing have also announced that they will release a Lego Brickmaster book based on the Friends theme on September 17, 2012. Lego Friends: Girlz 4 Life is a 2016 American Direct-to-DVD computer-animated film. An animated series titled Lego Friends: The Power of Friendship will air on Netflix in 2016. FREE Delivery in the UK.
23 used & new from when you choose at checkout. Dispatched from and sold by Game-Front. Discover the best new toys and games. LEGO Friends 41036: Jungle Bridge Rescue LEGO Friends 41032: First Aid Jungle Bike FREE Delivery on orders over . DetailsLEGO Friends 41033: Jungle Falls Rescue FREE Delivery in the UK. Product Dimensions28.2 x 26.2 x 5.9 cm Number of Puzzle Pieces365 62,723 in Toys & Games (See top 100) in Toys & Games > Figures & Playsets Date First Available4 Mar. 2014 Save the baby bear from the rickety old rope bridge! Rush Matthew to the scene in his offroader. Hover Mia's helicopter over the bridge and winch down the stretcher to rescue the bear. Now lift him to safety and help Matthew check him over with his medical kit. Later, explore the cliffs with Mia and Matthew and see what treasures you can discover. Includes Matthew and Mia mini-doll figures and a baby bear. 1 x Matthew and Mia mini-doll figures and a baby bear
Friends 41094: Heartlake Lighthouse Friends 41034: Summer Caravan Friends 41032: First Aid Jungle Bike See all 91 customer reviews See all 91 customer reviews (newest first) on Amazon.co.uk Loved it and it arrived in perfect condition from Amazon Top banana, thanks a bunch! Perfect Gift for the Girls Very happy with product, exactly as described and super quick! one very happy eight year oldFantastic product from Lego as expected.My 8 yr old loved it. Toys & Games > Figures & PlaysetsJungle Bridge Rescue5 ReviewsFIND MORE PRODUCTS LIKE THISFriendsHelp rescue a baby bear in trouble with Mia’s helicopter and Matthew’s offroader!Friends is a theme that was introduced in early 2012, although some sets were available in late 2011. It replaced Belville as the "girl" theme. The theme is more story-based then most, and follows the activities of five girls; Andrea, Emma, Mia, Olivia, and Stephanie. The theme also introduced the Mini-doll figure and over two dozen new moulds not seen elsewhere.
A television show named, based on the theme is currently available in at least seven different languages. The five main girls. Left to right: Olivia, Mia, Andrea, Emma, and Stephanie The theme was ever greened in 2014 due to its humongous success. Friends is the most successful "girl" theme ever and in 2013 it became LEGO's 3rd most popular theme. The Friends theme is mainly targeted towards girls between the ages of five and twelve. Rather than having minifigures, the theme has introduced a new Mini-doll figure. A map of Heartlake City Friends follows five main characters: Olivia, Mia, Andrea, Emma, and Stephanie, and mainly focuses their lives in Heartlake City depicting their houses, hobbies, cars and favourite places to spend free time. In summer 2014 Friends features a new jungle sub theme, outside of Heartlake City. The different interests of the girls reflect on the sets they are included in and are meant to help a girl find a character whose interests identify with her own.
Even though their personalities are different, the friends seem to have some common fancies. For example, even though Mia seems to be the biggest animal lover and volunteers at the Heartlake Vet, Stephanie, the social butterfly, has also been seen rescuing animals on pet patrol. While previous "girl" themes such as Scala and Belville gave into juniorization, Friends generally has as much building as other City-styled sets and themes. Friends still has a unique architecture with brightly coloured, modern structures. Unlike most other current themes, Friends uses brighter, pastel colours. The colour palette used for Friends is much broader than retired "girl" themes which mainly used pink. While pink is not absent from the Friends line, purples and azures are more dominant than before. In fact, according to press releases and catalogues, Friends has introduced a total of six new brick colours, Medium Lavender, Lavender, Yellowish green, Dark Azur, Medium Azur, and Aqua. In reality, many of these colours were seen on the 2011 Colour Palette and even used in other themes in 2011, such as dark azure in Alien Conquest and Aqua in Cars.
Friends is still one of the first times these colours were used regularly rather than parts for characters. The first time would be in the SpongeBob SquarePants theme where one of the azures appeared in 2011's 3815 Heroic Heroes of The Deep. As well as the new colours and shades of pinks and purples, Cool Yellow, Tan, White and Brown (in the jungle subtheme) are prominent colours. Apart from building elements, Friends sets include many specially moulded accessories, which increases their playbility. Over two dozen new moulds of this kind were introduced, such as new bowls, kitchen untensils, pens, hairstyling accessories, several new flowers and unique rubber hairpieces designed for female characters. Friends also reuse a few parts from Minifigures, like pies, pretzels, beakers, microphones. Brick built accessories are also present, such as the radio in 3932 Andrea's Stage. Friends has also introduced many new animal moulds including redesigned horses, foals, rabbits, parrots, dolphins, bears also cats and dogs in different poses.
There are also some entirely new animals, such as a hedgehog, a squirrel and a turtle. Most of these animals appear in different colour variants. Few animals from other themes have made their way into Friends,the frog, fish, clamb are the exceptions. The Friends Animals subtheme released in 2013 was entirely dedicated to the Heartlake City fauna. These small sets are sold in polybags, with three bags per series. In 2014 the animal sets escaped Heartlake City and put in several other cultures — for example 41042 Tiger’s Beautiful Temple was set in India. Most animals produced are only baby/children; the horse, cats and the green turtle are the exceptions. The first winter wave of sets released in 2012 follows the adventures of the girls in a suburban setting, mainly focussing on buildings. The summer wave also focuses on a more rural setting with Emma and Stephanie going to a horse-back riding camp outside of Heartlake City and Olivia taking a camping trip. The 2013 winter wave goes back to the suburban setting, it also has two water themed sets, which go outside Heartlake City to the beach and ocean.
The girls take part in more uni-sex hobbies like soccer, swimming and magic rather than "girly" ones like baking, singing and dancing. This was due to the negative feedback from feminists and fans saying the first year was "sexist" and "gender-sterotyped". The summer sets stayed in the suburban setting, with sets like the high school and Andrea's bedroom. It also featured two beach sets and the largest vehicle to appear in the Friends series, 41015 Dolphin Cruiser - the only vehicle made up of more than 150 bricks. The wave featuring only six sets, contains the current least amount of sets in a Friends wave. The girls now take part in activities with new male friends, two have appeared in each wave since. The 2014 winter wave featured a coastal setting for half its sets and rural for the other half. The only suburban set of this wave is 41058 Heartlake Shopping Mall. The girls had a sudden passion of smoothies and the Juice Bar is their new favourite hangout. The summer of 2014 is set to also feature two settings, this time suburban and jungle(their second sub theme).
The jungle sets features a new colour pallet more shades of brown and green, and greys with azure water as appose to pinks and purples. Pink and purple is not absent and used for the odd flowers in the jungle and builds they built themselves like helicopters, and a headquarters in the 41038 Jungle Rescue Base. Construction of the Minidoll, Olivia The mini-dolls were exclusive to the line, until 2014 when the Disney Princess sets reused the mini-dolls. The mini-doll is much closer in scale to classic minifigures than the figures from previous "girl" themes, such as Scala and Belville. They are around 5 millimeters taller than a standard minifigure and are less blocky and more stylized. The mini-dolls are made out of four parts, like most regular minifigures: legs, torso, head and hair. The hands on the mini-doll do not swivel, and the legs can not rotate. In 2012 29 mini-dolls were released. In 2013 21 new mini-dolls were introduced. In 2014 32 Friends mini-dolls were released.
The theme takes place in the fictional Heartlake City, and centres around the lives of five girls, Olivia, Mia, Andrea, Emma, and Stephanie, and their adventures in and around the city. Olivia moves to Heartlake City because her dad got a large job at Heartlake Times. Olivia meets four girls, Andrea, Emma, Mia, and Stephanie, the girls quickly be friend each other. The friends start a friends club which takes part in 3065 Olivia's Treehouse. Common interests between the girls are horse back riding, baking, going to the beach, and shopping. The girls enjoy trying out each other's interests, Stephanie gets Emma a journalism job at Heartlake News. The girls even travel the world together building homes for animals across the globe and rescuing baby animals in a jungle.Please do not modify it. Welcome to Heartlake City The LEGO Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models.
Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains. Join your 5 new friends in Heartlake City! LEGO® Friends is the story of five friends : Olivia, Andrea, Emma, Mia and Stephanie. They live in HeartLake City, a charming town built around a heart-shaped lake. Together they create the LEGO® Friends Club to share their secrets, organize parties and help the people of the city. These five friends are always ready for fun adventures! A world of dreams to build! At the City Park Cafe in HeartLake City, you can design a place for Andrea and Marie to meet for a snack. Over at the Tree House, you can build a sky high lookout. Organize a barbecue, play with the cat Minou or redecorate any room in Olivia's house. Or you can build a clinic to take care of animals at the Heartlake City Vet's office with Sophie and Emma! Want to meet the LEGO® Friends? AndreaAndrewAnna (Friends)AnthonyBambooBellaBenBiscuitBlaizeBluBobbiBubbles (Friends)Captain BransonCassieCelieCharlie (Friends)CharlotteChef PierreChloeChristinaClaraCoach KellyCocoCodyCole (Friends)CookieCoraCotton (Friends)CreamCrusher (Friends)Daisy (Friends)DanielDavidElvisEmmaEwaFameFelixFlameFlo (Friends)FoxieFriends horseGoldieHank (Friends)HarryHazelHeidiHenryHooIron DragonsIsabellaIzzy (Friends)JackyJacob (Friends)James (Friends)Janitor BobJavaJazzJewelJoannaJojoJoyJulietKate (Friends)KikiKittyLacyLady (Friends)LindsayLivi StarLucky (Friends)LunaMartin (Friends)Martin's fatherMatthewMaxieMiaMia's GrandfatherMia's GrandmotherMiloMini-doll figureMiss PoppyMiss ShoreMiss TerryMistyMisty (Cat)MoacaMr.