Welcome to Toy Kingdom! Sign in or Create an Account HomeAbout UsOn SpecialTop RatedStore LocatorContact Us Royalty Card Signup Disney Mickey Mouse Club House Disney Mickey Mouse Club House* Disney Sofia The First Disney Sofia The First* Jake and the Never Land Pirates Leap Frog Leap Pad Leap Frog Leap Reader Leap Frog Leap Reader Jnr Silly Sam & Friends Sponge Bob Square Pants Teenage Mutant Ninja Turtles Teenage Mutant Ninja Turtles* Baby and Early Development Books, Music and DVD Building Sets and Blocks Dolls and Stuffed Animals Pretend Play and Dress Up Vehicles and Remote Control Toykingdom has one of the largest selections of lego in South Africa. LEGO Easter Chick - 40202 LEGO City - High-speed Passenger Train - 60051 LEGO City - Cargo Train - 60052 LEGO Friends - Heartlake Horse Vet Trailer - 41125 LEGO Friends - Heartlake Amusement Park Hot Dog Van - 41129
LEGO City - Airport Passenger Terminal - 60104 LEGO Friends - Heartlake Grand Hotel - 41101 LEGO Star Wars - Millennium Falcon - 75105 LEGO City - Fire Station - 60110 LEGO Disney Princess - Belle's Enchanted Castle - 41067 LEGO Friends - Heartlake Riding Club - 41126 LEGO Friends - Amusement Park Roller Coaster - 41130 LEGO Architecture - United States Capitol Building - 21030 LEGO Friends - Heartlake Sports Center - 41312 LEGO Friends - Heartlake Pizzeria - 41311 LEGO DC Super Hero Girls - Harley Quinn To The Rescue - 41231 LEGO Disney Princess - Moana's Island Adventure - 41149 LEGO Batman Movie - Mr. Freeze Ice Attack - 70901 LEGO Batman Movie - Catwoman Catcycle Chase - 70902 LEGO Batman Movie - The Penguin Arctic Roller - 70911 Who doesn't love LEGO? Our wonderful LEGO range reflects the fact that kids have been having fun with it for years. Whether they're building with LEGO City, LEGO Creator or LEGO Friends, or exploring new worlds with LEGO Star Wars, LEGO Minecraft or LEGO Bionicles, the possibilities are endless.
Mini movie fans can even recreate favourite scenes with the Hobbit and Super Heroes sets! Make, break, build and play with these brilliant little bricks, no matter how old you are.Lego is demonstrating this summer that role models in science and technology for girls are still fairly scarce in toy land, just as in the real world.The company stirred excitement this month by offering a line aimed at girls called the Research Institute, Lego’s first offering to feature women in a professional setting rather than at play or partying.The set included three female scientists in their respective labs (without the pink frilly dresses worn by the girl Legos in the company’s best-selling Friends line).Its introduction made news, especially given the pressure the company faced this year when a little girl’s letter went viral — she had begged Lego to produce more realistic sets for girls that gave them adventures and jobs rather than beach get-ups or baking duties. Within days of its appearance early this month, the Research Institute — a paleontologist, an astronomer and a chemist — sold out on Lego’s website and will not be available at major retailers, including Target and Walmart.
Toys “R” Us did carry the line, but according to associates reached by telephone at two of its New York stores, it sold out at those locations as well.A Toys “R” Us spokeswoman, Kathleen Waugh, said in an email that it would be available in about a week at the company’s Times Square and F.A.O. Schwarz stores. Lego said the set was manufactured as a limited edition, meaning it was not mass-produced. , however, but for about three times its $19.99 retail price. Another sign of the set’s popularity is a Twitter feed @LegoAcademics created by Donna Yates, an archaeologist who is a research fellow at the University of Glasgow. She has been posting the figures in humorous scenes of academia — and since her first Twitter post on Aug. 8 has attracted more than 24,000 followers.Two years ago, Lego introduced its Friends line aimed at girls, a series of kits that has been successful. In 2013, profits at the company, based in Denmark, rose 9 percent to 6.1 billion kroner (about $1 billion).
The Friends figures, set against backdrops like a catwalk, a beach house, a fashion studio and a beauty shop, met with some criticism, and parents clamored for figures with less traditional gender roles. (In addition to the catwalk, Lego Friends now includes a “first aid jungle bike” and a “jungle rescue base” where the figures help their friends.)The Research Institute was developed by Ellen Kooijman, a geochemist based in Sweden, and submitted through Lego’s fan-sourced Ideas platform, where fans can propose their dream Lego landscapes. Lego can choose to green-light submissions that get 10,000 votes, and typically produces them as limited-edition items, according to Michael McNally, Lego’s senior director of brand relations. The Ideas lines currently include a DeLorean time machine, based on the car made famous in the “Back to the Future” movies, and the Ecto-1 car featured in the “Ghostbusters” films. Mr. McNally said the company began reviewing the proposal for the Research Institute in January.
“This awesome model is an inspiring set that offers a lot for kids as well as adults,” Lego said of the Research Institute on its website in June. As is typical with Lego’s Ideas products, the set received limited distribution and marketing, according to Mr. McNally, who declined to say how many units the company produced.Over the last few years, toy manufacturers have increasingly experimented with products aimed at girls. Hasbro came out with its Nerf Rebelle line of spongy foam dart guns, and Mattel introduced a Barbie construction set through Mega Brands’ line of building blocks before announcing in February that it would buy the company outright. Toy experts say that manufacturers are starting to realize that some traditionally male toys may appeal to girls, too, and vice versa. Bronies, adult male fans of the My Little Pony toy line, regularly hold conventions, most recently gathering in Florida this month.“I think what we’re starting to see a gender breakdown in the toy aisles,” said Jim Silver, editor in chief of Time to Play Magazine.Perhaps.