Lego opens the doors of its new flagship UK store today and we've been inside a day early. Now it's time for you to check it out using the photo galleries below. Among the unique features are numerous London-centric bespoke models as well as a ‘Mosaic Maker’ machine which means you can buy your very own, one of a kind, personalised Lego mosaic portrait. The project to open the store started in late 2014 and the store itself took almost five months to build. There are over five tonnes of Lego big build models displayed within the store, utilising a total of over 1.7 million bricks.Oh, and don't forget to check out our guide to the best Lego sets as well. First Floor - this is where you'll find most of the sets to buy. You can sit inside the tube train and have your picture taken (we did it!)Ground floor - there's plenty of space for tourists to come in and buy the most popular sets. Lester - he's the mascot of the store. Just don't mention Brexit. Master Builder area - Lego says its master builders will often visit the store to give demonstrations.
Pick and build - naturally you can pic and mix bricks as well as minifigure parts.'Endless aisle' - browse through sets on this big screen and summon assistance if you need it. A robot version of R2-D2 roams the store upstairs. The tube is the largest Lego build in the store, made up of 637,903 bricks and took 3,399 hours to build. No idea if you can really post anything in this box, but it looks cool. This mosaic surrounds the stairwell and features 265,557 bricks. Lester took over 90 hours to build and features 24,500 bricks. The tube carriage features William Shakespeare, Robin Hood......as well as The Queen (she's on the other side, we couldn't see her as the window was covered) and this handsome chapThere's even a Lego tube map on the wall and Leicester Square station arch in the entrance.Here's the covered-up entrance There are penty of UK-centric touchesThe Moasic Maker machine is located on the first floor of the store. It costs £99 to have one done. It's like a photo booth and takes an image of your face and, eventually, spits out a box like this.
This is the final result!The box contains a base plate (the same large one we've had for decades) as well as boxes of 1x1 squares in black, white, yellow and two shades of grey. Very large sets feature heavily in the stock, among them the Mercedes-Benz Technics truck which is one of our favourites. There's also this bespoke Architecture set, exclusive to the London Store. UK-centric sets feature heavily on the ground floor. Finally we've seen the Firehouse in the wild! There's plenty of Lego Ideas stock - though we couldn't see the DeLorean. The Lego City area is a young builder's dream. All the themes are here, as you'd expect.Is that The Simpsons house we spy? Why yes it is...We picked up the Death Star set. You'll won't be left wanting for DuploDon't forget to check out our guide to the best Lego sets as well.Danish toy manufacturer says it is not ruling out further increases if sterling does not recover from post-Brexit vote plunge Lego sent a letter to UK toy retailers explaining that the price hike is a ‘direct result of the continued devaluing of the UK pound’.
Lego is to raise its prices in Britain by 5% next year as it becomes the latest manufacturer to respond to the plunging pound after the UK voted to leave the EU. The Danish firm confirmed it had decided to to hike the prices of its playsets, bricks and mini-figures in the UK owing to “currency fluctuations”, while not ruling out further increases if sterling does not recover. A letter shared on social media this week from a senior Lego executive to UK toy retailers revealed that prices would increase across the board from 1 January. Signed by Lego UK and Ireland’s general manager and vice-president, Fiona Wright, it explained that the hike was a “direct result of the continued devaluing of the UK pound”. The letter went on to warn that the company might be forced to put up prices again in the “event of further negative trend”. It means that a Star Wars Lego Death Star set, currently priced at £399, will go up by £20 next year, while a Doctor Who Lego will rise by £2.49 to £52.48.
A spokesperson for the company said: “As communicated to our retailers, The Lego Group will raise prices in the UK, due to currency fluctuations.” Lego said that while it was raising the prices it charged retailers to stock its products, it was up to stores to decide if they passed on the increase to customers or absorbed it themselves. Its Star Wars Rebel U-Wing Fighter playset (which would go up to £73.50 next year) is among UK’s best-selling toys, according to Toy Retailers Association. The latest manufacture to signal rising costs, Lego is privately owned and based in Billund, Denmark. It is controlled by the founding Kristensen family, which has a 75% stake. The company recently confirmed the appointment of a British chief executive and opened its biggest flagship store in Leicester Square, London. Since the EU vote in June, the pound has plummeted by about 16 % against the dollar and by 9% against the euro, forcing manufacturers to signal or introduce price rises.
A string of major food brands have already sought increased prices from supermarkets as the fall in the pound has driven up the cost of importing ingredients and other essentials, such as packaging. Economists expect this scenario to squeeze household budgets with inflation tipped to creep towards 3% over the next 12 months.Skip to main content Skip to groceries navigation menu Stationery & home office DIY & car care Cars, trains & planes There are no products on this shelf at the moment. If you're looking for a particular item, you may be able to find it using the search box above Enter your postcode to check we deliver in your area. Alcohol promotions available to online customers serviced from our Scottish stores may differ from those shown when browsing our site. Please log in to see the full range of promotions available to you.Before you can vote for cool new LEGO sets, or submit your own you'll need to sign in with or register for a LEGO ID: