The page you requested can not be found. You may have typed the address (URL) wrong or you may have used an outdated link. Please choose one of the following options to continue: Additional Shipping Charges Link LEGO MINDSTORMS Education EV3 For any technical or sales support questions about LEGO® Education products, please contact your distributor. If you need further help and advice, visit: LEGO Customer Service. Level 2, 1 Innovation Road Macquarie Park NSW 2113 Mobile: +61 408 281 236 Web Site Content Editor Rob Torok is a teacher in Tasmania, Australia and has been using LEGO MINDSTORMS with his students since 2001. Rob works for LEGO Education Australia part-time as a workshop presenter and Content Editor for this site. Not what you're looking for? Access your digital resources and software purchased from LEGO Education using LEGO Education Resources Online. Please note, some digital resources need to be purchased in advance and are activated by a unique code.
Please refer to product descriptions to see if this applies. If you have not yet purchased software and it is not already included in your core set, please contact us, or find your local distributor here. Thousands of teachers across the World use LEGO Education resources each school day in their classrooms. Take a look at some of the great ideas being shared in the LEGO Education Community or simply ask a question if you need some help or inspiration - there's plenty of knowledge and experience out there! Visit the LEGO Education Community. The maximum quantity of an item that can purchased in each transaction is 99.To inquire about purchasing more than 99 of one item, please call 800-362-4738.The Lego Group is a privately held 68-yearold multibillion-dollar global toy brick company based in Billund, Denmark. In 2015, Lego replaced Ferrari as Brand Finance’s world’s most powerful brand. Lego last year turned over NZ$4.2 billion, and spent millions – maybe hundreds of millions – globally on advertising, marketing and PR.
M+AD talked to Troy Taylor, Lego Group’s Australia-based head of marketing for NZ & Australia, about the group’s marketing activities on this side of the Tasman. How often do you visit NZ? The team is actively involved in the New Zealand market and visits on a regular basis. Does the NZ office have a marketing person? Not at this stage; my team is based in Australia and currently manage both the Australian & New Zealand markets. Who are your ad agencies in NZ? And your creative agency?[Taylor did not elaborate – he was referring to full spectrum ‘brand experience’ agency Ensemble in Surry Hills, Sydney – ensemble.agency.] What are LEGO’s business and marketing strategies in NZ? Our ambition is to create memorable Lego experiences for children and families. We try and do this through all our marketing efforts ensuring there is a fun and humorous tone with the brick at the core of everything we do. The New Zealand market is mature with high brand affinity and is an important market to the Lego Group.
Lego Duplo, our pre-school brand, is a priority focus for us as we are committed to promoting imagination and learning through play and its importance for early childhood. In New Zealand we’ve partnered with the Playcentre Federation to support their mission of providing quality early childhood education through play. We’ve donated Duplo play kits to playcentres in Auckland and created specially designed workbooks with build activities for kids. From counting to storytelling and communication skills, there are a lot of benefits for growing children and helping to prepare them for school. The Auckland Xmas tree project is an impressive undertaking – how does this fits into the marketing plan? The Lego Christmas Tree, which is featured in Aotea Square, is the largest Lego Christmas Tree in the Southern Hemisphere – half a million bricks and taller than a two storey house. This activation forms a key pillar in our Build Your Lego Christmas campaign. The focus of the campaign is creativity, and through the Lego Christmas Tree we hope to inspire children to build, and think big.
Coinciding with this activation we have a stop motion series of content using Lego bricks where we ask children to help save Christmas by designing Santa a new sleigh using Lego. The winning Sleigh will then be featured in our final Lego stop motion TV commercial for Christmas, making a child’s creation the hero of our campaign. The link to the Build Your Lego Christmas site here. Do you do creative in-house? “No, not in our local offices at this stage. Our global offices do have internal resource to manage creative which we sometimes leverage, and most of our localisation is handled via an external creative agency based in Australia.”Thank You for signing up for the "Modern Teaching Aids" newsletter! Meanwhile please don't hesitate to contact us if you have any questions at sales@kesco.co.nz. LEGO Duplo Disney Princess LEGO DUPLO Disney Princess 6154: Cinderella's Castle Sold by Sunnybay StoreIn 1976 Ryan McNaught was a small boy growing up in Melbourne when his grandma, Hazel Smith, went to Coles and, for 29 cents, bought him his first Lego set.
Seated at the foot of his grandfather's chair, McNaught didn't worry that it was pouring with rain outside; instead he contentedly built a small boat and his love for Lego was launched. From then on, he received Lego for most birthdays and Christmases and never tired of tinkering around with the plastic bricks. But even Hazel may be surprised at how far her grandson's creations have grown. He's now one of only 14 Lego Certified Professionals in the world - and the only one in the Southern hemisphere - and is responsible for one of Auckland's most novel, and tallest, Christmas attractions. It's a 10m tall Christmas tree, complete with kiwiana-themed decorations, which will stand in Aotea Square until December 27. Easily the tallest model McNaught has made, it includes 450,000 bricks - a mix of bigger Duplo and traditional Lego - and weighs in at 3500kgs. The father of twin boys says the tree has been displayed in Sydney and Melbourne, but he and his team added a Lego rugby ball, some curious Kiwi, a pukeko and a sacred kingfisher to give it a more local look.
The actual build took McNaught and six assistants 1200 hours, but he says the most successful Lego projects start long before you even pick up a brick. "It begins with research because you have to know your subject and the more you know and understand about it, the better your model build will be," he explains. "I'd say 25 per cent of your success depends of doing that research." Next up is to sketch and sketch and, if you have to, sketch some more so you've got sound working drawings. The Lego Christmas tree, with a hidden trunk of steel, was mapped out on computer and had to meet the requirements of structural engineers. It can withstand gales and although no child has ever tried, McNaught says climbing the tree would be unlikely to destabilise it. Not that he's encouraging anyone to try it. "Then you build it in sections, you compartmentalise and built a bit at a time." He says each project presents different challenges; the Christmas tree ones centred round the logistics of transporting such a heavy model.