Although it was previously leaked - by Lego itself no less - it has now been confirmed that Doctor Who will be joining the cast of the game/toy collection Lego Dimensions.The 12th Doctor will be voiced by Peter Capaldi, who plays the character on TV, and other cast members of the show will appear too, including Jenna Coleman as her on-screen counterpart Clara Oswald.Even more exciting for die-hard Doctor Who fans is that all incarnations of the TV Doctor will appear, including the unnumbered version played by John Hurt in War Doctor.The 12th Doctor will appear in a level in the Lego Dimensions starter pack, alongside classic adversaries such as the Daleks and Cybermen, but if you want to go further you will have to add the Doctor Who Level Pack, sold separately.READ: Lego Dimensions preview: Disney Infinity and Skylanders should be bricking itThis provides Lego models of the TARDIS, K-9 and the Capaldi Doctor and an additional themed mission. And when you die as the 12th Doctor in the mission, you will regenerate your way through all of the TV Doctors in order (John Hurt is situated between Paul McGann's eight Doctor and Christopher Eccleston's ninth).
Each Doctor will also have their respective TARDIS interior design from the show and the theme from their era will be playable on a jukebox inside.The TARDIS and K-9 models will be able to be rebuilt into two alternative designs for inclusion in the game.Lego Dimensions will be available from 29 September for Xbox One, PS4, Xbox 360, PS3 and Wii U.Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements. Emoji of the Year presented by Watchable GIF of the Year presented by Watchable Instagram of the Year presented by Watchable Tumblr Blog of the Year presented by Watchable Vine of the Year Instagrammer of the Year Journalist presented by Muck Rack Muser of the Year Snapchatter of the Year Viner of the Year (Last One Ever) YouNower of the Year YouTuber of the Year Periscoper of the Year Twitch Streamer of the Year Vlogger of the Year Web Series presented by Watchable
Wine, Beer & Spirits Book & Catalogue Apps Food & Beverage Apps Health, Fitness & Medical Apps Kids & Lifestyle Apps Magazine & Newspaper Apps Photo & Video Apps Travel & Weather Apps Creative use of Technology Integration with Live Television Large Media Buying Strategy Mid-Range Media Buying Strategy Shoe-String Media Buying Strategy LEGO Dimensions: The Ultimate Social Media Collaboration Encompassing the most epic collection of pop culture worlds, including The Lord of the Rings, DC Comics, Doctor Who and even The Simpsons, LEGO Dimensions is the ultimate mashup of some of entertainment's largest brands.Utilizing social media to activate millions of fans across 14 separate brands to rally around a new upcoming product is no simple feat. Our goal was to run a social campaign that was inclusive of all fans, new and old; educational about the new worlds their beloved characters would inhabit; and exciting, as we were showcasing innovative gaming technology.
We've successfully brought together unlikely properties to highlight what's unique and fun both about the individual franchises and, more importantly, what happens when those worlds collide- and fans on social media loved it. Our social media campaign embodied this massive collaboration all throughout 2015, pushing the boundaries of what you can accomplish when you mix up the most unlikely characters in exciting situations... and throwing some strategic digital marketing into the mix. Our strategy was consistent from the very start: leverage the massive powers of all partners to create immense cross-over awareness and ignite passion across audiences. Imagine the Doctor Who Facebook page showcasing two of the biggest time travelers in all of entertainment – The Doctor, of course, but joined by Doc Brown from Back to the Future! The possibilities were endless and, true to the LEGO legacy, made imaginations run wild.At announce in April 2015, we kicked off our campaign with a mysterious and organic teaser that leveraged the audiences of DC Entertainment
, The Lord of the Rings, Back to the Future, and The LEGO Movie. With strategic placement and timing, LEGO Dimensions immediately ignited a core fan base of nearly 40MM leading up to our official game announcement. The teaser was covered by major media outlets and sparked immediate buzz around what was coming a few days after.SAN DIEGO COMIC-CONLEGO Dimensions had massive presence at SDCC, taking over not only the Gaslamp District, but also major social channels such as Doctor Who. With the much anticipated Doctor Who announcement, we collaborated with BBC along with our other partners and influencers to make LEGO Dimensions one of the most talked about products – resulting in a significant percentage of all social media conversations coming out of Comic-Con. This is a massive feat in the gaming industry considering the other, much larger conversations occurring around Batman v Superman and The Hunger Games.EXTREME CROSS-OVERLEGO Dimensions is the embodiment of ultimate collaboration, and we wanted everything in our social media efforts to reflect that through creative copy that merged iconic taglines with high-quality, highly shareable images.
The wealth of fun characters, cool vehicles, and expansive levels made it possible to show incredibly popular characters as they had literally never been seen before.INCLUSIVITYThe LEGO Dimensions experience lends itself to a generational cross-over in its players that is rarely seen. Imagine a dad playing as Marty McFly from Back to the Future while his daughter plays as Wyldstyle from The LEGO Movie. The game has something for everyone, and this feature was also portrayed in our social marketing. Keeping a thoughtful watch over our brands and introducing new characters across different channels was a key strategy in the campaign's success. For example, we we able to leverage the Wizard of Oz Facebook page to help promote Scooby-Doo, reinforcing the appeal and relevancy of each to nostalgic adults as well as enthusiastic children. Not only did social media make an impact with conversational buzz, it also created buzz across our retail partners. It helped drive a significant amount of traffic to informational/product pages across major destinations like Amazon, Best Buy, Toys R Us, Walmart, GameStop, and Target."