Your Guide to Collecting LEGO Star Wars Sets imageThe little plastic snap-together blocks, LEGOs,, are among the most popular children s toys available, firing the imagination of both boys and girls. However, aside from pure, free-form inventiveness,...Read More about Your Guide to Collecting LEGO Star Wars SetsLEGO Polybag Availability Update (January 2017) Here is the list of current and upcoming polybags in the LEGO world. If you've found a polybag that's not on this list, or have any update to give us, please note it in the comments below. This information is put together from a number of different sources on the Internet, includ 2017 BRICKPICKER LEGO RAFFLE 2.0 FOR ST. PAUL SCHOOLMerry Christmas and Happy Holidays. It's that time of year again. Time to raise money for my son Max's school, St. Paul School, in Burlington, NJ. VERY...successful first BRICKPICKER LEGO RAFFLE in which we raised over $62,000.00 for the school, a LEGO REVIEW: Star Wars AT-ST Walker 75153
I never had a LEGO system scale AT-ST. I got a UCS one from a comic shop, but that's not really the same. Even when I was a kid in the 80's, this was never my favorite vehicle. Now I look at my AT-AT and feel like it's missing something. The AT-AT is missing its little brother AT-ST. I was so excited to find out that this vehicle was coming for Rogue One. I really needed to fill out my displ LEGO REVIEW: Marvel Super Heroes 76060 Doctor Strange's Sanctum Sanctorum As much as I enjoy LEGO's super hero offerings, sometimes they put out characters that I just don't really care about. It's not that I don't like Doctor Strange, I just really never cared about him at all. When I first saw this set, I was struck with how interesting it looked. It's kind of like the Big Bang Theory set, but more interesting. You know, because of a giant Cthulu monster popping Brick by Brick, Breaking Down Expensive LEGO sets: 10143 UCS Death Star II Many Bothans died to bring us this se
Lego Shop@Home Black Friday 2016 Specials [USA] Thanks to forum member @ravenb99, we have a list of the possible discounts being offered on items at Lego Retail Shops and Online. I only say possible because this year, Lego chose not to se Exclusive Lego Snowglobe and 2X Points Now Available for VIPs One of Lego's 2016 Holiday promotions is now available now, the much anticipated 40223 Snowglobe set. This available is considered "Early Access" for VIP members in the U.S. an My First Year as a Lego Reseller and What I've learned from BrickPicker This month (November 2016) marks my first complete year as a LEGO reseller and active BrickPicker, as well as the second anniversary of coming out of my Dark Ages. Okay, I was reading catalogs and buying a few cool sets for my kids every year before 2014, but nothing like the full-on assault of having to catch up with all that LEGO has offered in the past. To celebrate these milestones I thoYou have left the new version of The Economist website.
Please let us know your thoughts. KIDS these days do nothing but play mindless video games, leaving no time for constructive toys like those their grandparents loved. Lego executives must laugh when they hear such sentiments. Films and video games have not demolished the little plastic bricks for which the Danish toymaker is famous. On the contrary, Lego has invaded the virtual world. This month Lego will launch eight building sets inspired by “Pirates of the Caribbean”, to coincide with the release of the fourth film in this Disney franchise. The Lego Jack Sparrow is shorter and stiffer than Johnny Depp, but recognisable. And Traveller's Tales, a British software company, will release a video game based on Lego's new Pirates play sets. The idea is that children will see the film and then be inspired to recreate its most swashbuckling scenes with Lego bricks. Then they will play the video game. Lego has pulled this stunt several times before. It bought from Lucasfilm the licence for construction toys based on the “Star Wars” films, and now makes dozens of complex Star Wars play sets (see picture).
Traveller's Tales keeps releasing new Star-Wars-Lego-themed video games to complement them. Small wonder Lego's profits are “extremely satisfactory”, as Jorgen Vig Knudstorp, the chief executive, put it last month. After nearly going under eight years ago, Lego now has 5.9% of the global toy market, up from 4.8% at the end of 2009. That makes it the world's fourth-largest toymaker. It is doing especially well in America, where sales last year surpassed $1 billion for the first time. Worldwide sales were up by 37% in 2010, to DKr16 billion ($2.8 billion). Net profit increased by 69% to DKr3.7 billion. Meanwhile, the world's biggest toymakers, Hasbro and Mattel, are struggling. It helps that parents like Lego's toys (except when they tread on stray bricks with bare feet). Playing with bricks is said to enhance motor skills, creativity and other things that grown-ups fuss about. Last year in America Lego launched family board games with boards that need to be built and even a buildable dice.
They instantly captured 12.6% of the market. A Lego website, Design byME, offers free software that allows brats to design their own Lego castle, spaceship or ginormous monster with huge fangs. They can send off their design, receive the bricks in the post and start building it.Last year Hasbro launched KRE-O bricks, aimed at the over-fives. Fisher Price, Mattel's preschool brand, launched bricks called TRIO, which boast of a “unique click-and-snap” technology but look a lot like Lego. Yet Lego's position looks strong. Mattel was hurt by scares about toxic toys made in China. Lego, which does not make toys in Asia, was not. (It has cut costs by moving production to Mexico and eastern Europe.) Mr Knudstorp does not want to sound complacent. He says he expects slower growth in 2011. Lego has come unstuck before, when it branched out into theme parks, girls' toys, clothes, watches and other unfamiliar businesses. The toy industry is fraught with peril: it is highly cyclical and subject to the whims of people who can't decide which shoe to put on which foot.