An exciting new offering from LEGO marks a step toward inclusivity for different kinds of families. According to Fortune, the toy company recently unveiled a stay-at-home dad minifigure as part of a much-celebrated new set that also includes a young man in a wheelchair. The the stay-at-home dad is part of the Lego City line, along with his baby in a stroller and working mom wife ("depicted in a work outfit," according to Fortune). The brand told the magazine that the minifigures "mirror the world we live in today." For some, this welcome addition has been a long time coming. In March 2015, Elissa Strauss wrote an op-ed for The Week titled, "Boys need a stay-at-home dad LEGO figurine." "By playing with these LEGO sets, boys would not only get used to seeing men playing a larger role in domestic life, but come to think of it as fun too," Strauss wrote. With Pew reports indicating significant growth in the number of men who identify as stay-at-home dads, it's clear the need/urge for this inclusion will only grow.
"We need to stay in tune with the world around us," President of LEGO Systems Soren Torp Laursen told Fortune. "We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base." While the brand has faced criticism in the past for promoting harmful gender stereotypes, LEGO has made strides in recent years with inclusive additions like female scientist minifigures. Here's hoping this stay-at-home dad development is an indication of greater representation of diverse families to come. New (23) from $23.40 Sold by DEEBS DEALS and Fulfilled by Amazon. Selection for all your Bedroom needs, from mattresses and bed frames to sheets, lighting and more. Lego City Sheet Set, TwinDetailsLego 72 by 86-Inch City Comforter, Twin/Full What boy doesn't like to play with Lego's. This Lego pattern features your favorite Lego City character. This twin sheet set is made of soft 60% cotton and 40% polyester. The flat sheet has a gray ground and the fitted sheet has a white ground both with Lego City characters.
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LEGO City Fire Emergency 60003DetailsLEGO CITY Fire Ladder Truck 60107 FREE Shipping on orders over . DetailsLEGO CITY Fire Starter Set 60106 FREE Shipping on orders over . Build the LEGO City fire truck with extending ladder and hose with water element to save the abandoned house with a cool burnt design!An abandoned house is on fire and only the LEGO® City firefighters can save the day! Jump out of the fire truck and extend the ladder to reach the charred roof and flame elements! Put out the fire from above, then cut through the door with the powerful saw to douse the flames with the fire extinguisher. Retract the flames to show a job well done. These firefighters are always ready for action! Includes 3 firefighters with assorted accessories. 11.1 x 2.5 x 10.3 inches 1.4 pounds (View shipping rates and policies) 5 - 12 years #35,714 in Toys & Games (See Top 100 in Toys & Games) #257 in Toys & Games > Baby & Toddler Toys > Music & Sound #485 in Baby > Car Seats > Accessories
#1,144 in Toys & Games > Building & Construction Toys > Building Sets 4.8 out of 5 stars LEGO CITY Fire Ladder Truck 60107 LEGO CITY Fire Response Unit 60108 5 star91%4 star7%3 star1%1 star1%See all verified purchase reviewsTop Customer ReviewsThe little blazes of the fire Make it realistic. Not worth it unless you have the others.Fire Truck & Burning Building Cool model, fun to assembleit took quite a long time but pretty amazing that he could have that level of concentration ...We love how there is tons of open play options for ...Added another one to the collectionGreat! See and discover other items: fire truck collectibles, service station, sonic cars New Lego set features stay-at-home dad and working mom Lego's newest little yellow man is focused on building a happy home. In an effort to "mirror the world we live in today," Lego is rolling out stay-at-home dad and working mom minifigures as part of their Lego City line, which debuted at the New York Toy Fair on Thursday.
While the working mom wears professional attire, stay-at-home dad rocks a beard, complete with a baby in stroller and a bottle. Daniel Karmann / AFP-Getty Images RELATED: Lego releases minifigure that uses a wheelchair Since the number of fathers staying home with their children has nearly doubled since 1989, according to the Pew Research Center, the toy company is making an effort to keep up with the times. "We need to stay in tune with the world around us," Lego president Soren Torp Laursen told Fortune. "We aren't responding to demand from anyone. petition, Melissa Wardy, an author and co-founder of the Brave Girls Alliance, urged Lego to come out with an all-female scientist series, noting that female characters make up only 16 percent of all Lego sets. /kROfakdI9e— Lego Academics (@LegoAcademics) August 12, 2014 RELATED: Barbie's beau Ken gets 'Dad bod,' hipster makeovers from shopping site Lyst "Girls can't be what they can't see and we demand more examples of girls and women that celebrate our intellect, courage and creativity," Wardy wrote in her petition, which received over 40,000 signatures.