Our community, 295 want it Our community, 421 want it Our community, 296 want it Our community, 223 want it Our community, 275 want it Super Pack 5 in 1 Our community, 75 want it Our community, 438 want itDanish toymaker Lego's profits rose 9% to 6.12 bn kroner ($1.12bn; £673m) in 2013 as the firm expands beyond its signature building blocks.Rising sales were helped by increasing demand from China, which Lego highlighted as a future "core market".The privately-held firm, which only reports profits annually, also said it hired 1,355 workers.Profits from the hugely successful Lego movie were not included.Lego is the world's second largest toymaker, behind Mattel, the maker of Barbie. Lego's profits have been slowing recently as demand in Europe and North America has weakened.In 2012, net profit grew 35%, compared to 9% this year, and the firm has looked to Asia to help boost sales in the future."During the coming years the Lego Group expects to grow moderately ahead of the global toy market that is expected to grow low single digits," said Lego in its annual report.
Slowing growth in toy sales is one reason the firm has looked beyond building blocks to other areas of revenue, like "The Lego Movie".Released in February, the film has been a surprise hit - holding the top US box office slot for more than three weeks and earning an estimated $183.2m thus far.Film studio Warner Brothers has already said it plans to release a sequel in 2017.However, Lego chief executive Jorgen Vig Knudstorp downplayed the success of the film in an interview with the BBC."I don't think we'll see a huge tidal wave of Lego movies - I don't think it would be the right way to represent the brand," said Mr Knudstorp.Mr Knudstorp said Lego planned to invest a good portion of its profits back into the business by opening new facilities in London, Shanghai, and Singapore, as well as on new product development.Despite the success of the film and Lego's efforts to expand, Mr Knudstorp said the firm remained focused on its core brand."You take these pieces, you put them together...you can build anything you can possibly imagine," he said."
Sticking with that and doing it consistently worldwide is the secret of this business." View all Top LEGO Toys View all LEGO Angry Birds LEGO DC Super Heroes LEGO Marvel Super Heroes Free next day Click+Collect* LEGO City - High-speed Passenger Train - 60051 LEGO City - Cargo Train - 60052 LEGO Friends - Heartlake Horse Vet Trailer - 41125 LEGO Friends - Heartlake Amusement Park Hot Dog Van - 41129 LEGO City - Airport Passenger Terminal - 60104 LEGO Friends - Heartlake Grand Hotel - 41101 LEGO Star Wars - Millennium Falcon - 75105 LEGO City - Fire Station - 60110 LEGO Disney Princess - Belle's Enchanted Castle - 41067 LEGO Elves - Ragana's Magic Shadow Castle - 41180 LEGO Friends - Heartlake Riding Club - 41126 LEGO Friends - Amusement Park Roller Coaster - 41130 LEGO Architecture - United States Capitol Building - 21030 LEGO Friends - Heartlake Sports Center - 41312 LEGO Friends - Heartlake Pizzeria - 41311
LEGO DC Super Hero Girls - Harley Quinn To The Rescue - 41231 LEGO Disney Princess - Moana's Island Adventure - 41149 LEGO Batman Movie - Mr. Freeze Ice Attack - 70901 LEGO Batman Movie - Catwoman Catcycle Chase - 70902 LEGO Batman Movie - The Penguin Arctic Roller - 70911 Who doesn't love LEGO? Our wonderful LEGO range reflects the fact that kids have been having fun with it for years. Whether they're building with LEGO City, LEGO Creator or LEGO Friends, or exploring new worlds with LEGO Star Wars, LEGO Minecraft or LEGO Bionicles, the possibilities are endless. Mini movie fans can even recreate favourite scenes with the Hobbit and Super Heroes sets! Make, break, build and play with these brilliant little bricks, no matter how old you are.So many new LEGO sets were released this month which have been keeping LEGO fans busy. I wanted to bring to your attention that if you are shopping online, a lot of the older LEGO sets just went on sale. So if you are buying some of the new sets but your total doesn’t meet the minimum for free shipping, you might consider taking a look at the Sales & Deals section of the Online LEGO Shop.
Please note that LEGO putting sets on sale means that these products are getting retired. Once they are gone they are gone. Below are some of the highlights. ➡ LEGO NINJAGO SET ON SALE: The #70728 LEGO Ninjago Battle for Ninjago City is on sale. This is a beautiful set that will appeal not just to LEGO Ninjago fans but those who are into building Asian themed creations. The gorgeously decorated windows with the gold dragon are printed, and there are many other really nice elements included. It is worth to pay full price for this set, so having a sale is sweet. The other LEGO Ninjago set that’s on sale is the #70726 LEGO Ninjago Destructoid. If you are into building mean machines, this set has a great selection of interesting elements. You can find both of them under the Sales & Deals section. B ➡ LEGO TMNT SETS ON SALE: As far as I know the LEGO Teenage Mutant Ninja Turtles line is getting retired, so this is your last chance to get the sets. The #79115 LEGO TMNT Turtle Van Takedown, the #79116 LEGO TMNT Big Rig Snow Gateway and the #79117 LEGO TMNT Turtle Lair Invasion are all on sale. A
ll three of these sets are large with lots of play-features and a great selection of minifigures. The LEGO TMNT Turtle Lair Invasion has a particularly good selection of parts. You can find all three sets under the Sales & Deals section. B ➡ LEGO LEGENDS OF CHIMA SETS ON SALE: LEGO Legends of Chima is another theme that is getting retired with several sets on sale, mostly from the Fire vs. Ice conflict. Sets like the #70147 LEGO Chima Sir Fangar’s Ice Fortress, the #70135 LEGO Chima Cragger’s Fire Striker, and the huge #70145 LEGO Chima Maula’s Ice Mammoth Stomper, and there are many more. You can find them under the Sales & Deals section. B ➡ LEGO ULTRA AGENTS SETS ON SALE: Yet another theme that is getting close to retirement is LEGO Ultra Agents. So far only a couple of sets are on sale; #70163 LEGO Ultra Agent’s Toxikita’s Toxic Meltdown, and #70161 LEGO Ultra Agents Tremor Track Infiltration. Both are great sets from the first wave of LEGO Ultra Agents, and it might be a good idea to keep checking if others go on sale as well. Y