See The LEGO® Batmobile in action Get More of The LEGO® Batman Movie in Your Life Think You Can Do Better?The Batmobileproduct_label_list_price_accessibility 11 Reviews123451FIND MORE PRODUCTS LIKE THISTHE LEGO® BATMAN MOVIEPursue Man-Bat™ and the Kabuki Twins™ in the Batmobile with three driving modes! The Batmobile Reviews - page 2FIND MORE PRODUCTS LIKE THISDC Comics™ Super HeroesBuild the awesome Tumbler from the Batman™ The Dark Knight Trilogy!Workers take the wraps off the Batmobile at the Detroit auto show. You don’t need to be fan of superheroes to appreciate what Chevrolet unveiled this week.The automaker, along with students from Detroit’s Cody Rouge Community, built a life-size Batmobile from Lego bricks and took the wraps off it at the North American International Auto Show. The 17-foot-long “Speedwagon” was part of a promotion for the upcoming “The Lego Batman Movie," which comes out next month.The vehicle used more than 34,000 Lego bricks and, according to Chevy, is “designed to strike fear in the heart of any villain."
The Lego Batmobile was created with 34,000 bricks. The company even used the Batmobile in one of its “Real People, Not Actors” commercials that aired this past weekend. “To work on the Lego Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet marketing. “Many of the themes in ‘The Lego Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”GM even added a webpage to its Chevy site showing the “exciting available options.” Sadly, however, drivers wanting to buy one for their Bat Cave, er, garage, will be heartbroken when they see the small disclaimer at the bottom of the website: "Product not available for purchase.” Detroit is safer today with the Batmobile in the shadow of GM headquarters.Batmobile and the Two-Face Chase Our community, 2129 want it The Batmobile: Two-Face's Escape Our community, 1800 want it
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Our community, 1479 want it Our community, 154 want itChevy debuts life-size Lego Batmobile at auto showA life-size Lego Batmobile built from more than 344,000 Lego bricks will be revealed Saturday at the Detroit auto show just in time for public days.General Motors Co.’s Chevrolet brand has a marketing partnership with Warner Bros. and is debuting a 17-foot long Lego Batmobile, inspired by Batman’s Speedwagon that is featured in “The Lego Batman Movie.” It arrives in theaters Feb. 10.“We’ve been able to make it a Chevy Batmobile,” said Paul Edwards, U.S. vice president of Chevrolet marketing.The Lego superhero car is almost 7 feet tall and more than 9 feet wide. It weighs 1,695 pounds, with each tire weighing in at more than 100 pounds.Chevrolet said Lego Master Builders at the Lego Model Shop in Enfield, Connecticut, used 17 colors for the Batmobile. They spent 222 hours, or more than nine days, to design it. And building it took 1,833 hours, or more than 76 days.
The automaker unveiled the vehicle Saturday with the help of students from the Cody Rouge neighborhood in Detroit, A World in Motion and First Lego League. It will be on display in the Chevy show stand. Public days run through Jan. 22.Edwards said the partnership of the movie and Lego fit with Chevy’s brand values of imagination, creativity and light-heartedness.“It really made the perfect marriage,” he said. “What we get out of it is social conversation and people see the brand through a different lens. It shows that we don’t take ourselves too seriously.”Chevy also has created a new TV ad as part of its “Real People, Not Actors” campaign that marries its focus group idea with the new movie, said Edwards. The ad, which begins airing Saturday, includes Lego Minifigures discussing what type of person would drive the all-new Lego Batmobile.“The premise is, it’s an actual focus group about the Lego Batmobile from Chevy,” Edwards said. “We have our same moderator, but he’s a Lego character.
There are five different participants in the focus group, in addition to Batman. So he’s (the moderator is) asking the consumers what they think of the Batmobile. It’s a lot of fun.”This is the first opportunity where we’ve got a scalable property that aligns perfectly with our brand values: imagination, creativity, fun, light-heartedness etc., are both true to Chevrolet and Lego. It really made the perfect marriage. What we get out of it is social conversation and people see the brand through a different lens. It shows that we don’t take ourselves too seriously,During public days, kids and adults can build a small Lego Batmobile that they’ll be able to take home. Zoom off in the ultimate superhero vehicle, the Batmobile with this set from LEGO Batman Movie. There’s room for Batman and his sidekick Robin in the Batmobile, fitted with stud shooters and able to transform between three different modes: race mode, monster truck mode and parallel-parking mode. Their enemies, the Kabuki Twins have dangerous claws and Man-Bat holds dynamite sticks.