Looking for movie tickets? Enter your location to see which movie theaters are playing Infinitely Polar Bear near you. Want more Access, Content & Connections? We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.Log in or go back to the homepage. Coca-Cola's new polar bear packaging. Coca-Cola is giving its polar bear mascots some holiday love for the first time in three years. While the bears aren't included in the brand's Christmas TV ad, they will be featured on some packaging, which hasn't happened in the U.S. since 2013, according to a Coca-Cola Co. spokeswoman. The TV spot, called "A Coke for Christmas," follows a teenager as he surprises people in his neighborhood with free bottles of Coke. The ad ends when he gives his last bottle to Santa Claus. The commercial was created by SRA Rushmore and was designed to run across global markets. It is the first Christmas spot under the "Taste the Feeling" campaign, which debuted in January and features multiple Coke varieties within every ad.
"For decades, Coca-Cola has brought happiness and refreshment to the holiday season," Melissa Palacios, associate brand manager for the Coca-Cola trademark at Coca-Cola North America, said in a statement. "We're embracing the spirit of unsung holiday heroes through our TV creative, but we aren't finished there. Through special packaging and our Holiday Caravan's cross-country tour, we'll touch millions of Coca-Cola fans and unsung heroes with heartwarming, uplifting experiences." The so-called Holiday Caravan, now in its 19th year, includes six trucks illuminated by more than 30,000 red-and-white lights. The trucks will make an appearance in more than 25 cities, the company said. On social media, the brand will promote the hashtag "#WeSleigh" in an effort to get teenagers to "showcase the different ways they step it up during the holidays," according to a statement. Coke is lining up teenagers and millennials with large social media followings to post social media content that puts a humorous spin on how young people must take on new responsibilities during the holidays.
The content will play off the "adulting" trend. The polar bears will appear on some packages of Coke, Coke Zero, Diet Coke and Coke Life. The cute and cuddly bears have long been used by Coke, including making their TV debut in 1993. But the bears have also been spoofed by Coke's critics, including in an anti-soda video created in 2012 as part of a campaign by the Center for Science in the Public Interest. Coke this year is also putting its iconic version of Santa Claus on some packaging. Coke's classic version of St. Nick was created in 1931 by artist Haddon Sundblom and Coke has consistently used Santa since then. The polar bears began taking a starring role in holiday TV ads for the 2012 season and in 2013 the bears were joined by a winged character named Puffin. But the bears were sidelined in 2014 when Coke instead featured Santa in its TV spot, which also included the song "Make Someone Happy" sung by Jimmy Durante. Last year, Coke filled stores with holiday-themed "Share a Coke" packaging that included sayings such as "Someone Nice" and "Someone Naughty."
Arcticproduct_label_list_price_accessibility 33 Reviews123451FIND MORE PRODUCTS LIKE THISDUPLO®AnimalsBuild an igloo and see the amazing Arctic wildlife!Register for the 2017 Polar Bear PlungeJoin us for the 2017 Hawk Morning Show Polar Bear Plunge at 21st Century Pools and Spas & Hearths on the Vestal Parkway. You could win one of six pairs of 3-day general admission passes to the Hawk’s 2017 Taste of Country Music Festival, June 9th-11th at Hunter Mountain featuring headliners Jason Aldean, Miranda Lambert, and Sam Hunt. Six winners will be chosen at random to participate in the 2017 Hawk Morning Show Polar Bear Plunge. You must be present at 21st Century Pools and Spas on the Vestal Parkway in Vestal from 10:45pm-12pm on Monday, February 27th to win. Randomly selected participants will be notified by phone on Monday, February 21st, 2017 The 2017 Hawk Morning Show Polar Bear Plunge will take place on Monday, February 27th (National Polar Bear Day) at 21st Century Pools, Spas & Hearths which is located at 3736 Vestal Parkway East.
Selected participants must arrive by 10:45 am for registration. The Polar Bear Plunge will start promptly at 11 am. All participants must have a photo ID for check-in. Please also be prepared with a towel, appropriate bathing suit attire, water shoes, and a change of clothes. Participants must sign a waiver and be willing to fully immerse themselves into a tub of cold water in outside weather conditions. Must be at least 18 years of age to participate. If you’re selected to participate and don’t show, you forfeit your chance to win. You may not send someone in your place.Hawk Morning Show | Taste of Country Festival Best of 98.1 The Hawk Binghamton University to Host STEAM Pathways Event Maine-Endwell Little League Team to be Honored in Albany Binghamton Parade Day Information Pre-Parade Day Party for Cancer Research Best Of The WebRelease Date: November 18Platforms available on: Xbox One, PS4, PCDeveloper: Upper One GamesPublisher: E-Line MediaGenre: Platformer, documentaryI am not sure there is an established term to define Never Alone's genre.
Ostensibly it could be called a puzzle platformer, since there are indeed puzzles to solve and platforms to jump across, but that is only half of the story.Created by developer Upper One Games, Never Alone is inseparably tied to the studio's roots with the Native Alaskan Iñupiat people.Those cultural roots give Never Alone a unique status, essentially creating a hybrid between a video game and a documentary.It starts with Never Alone's surface narrative, which comes from a traditional Iñupiaq story telling of a young girl and a friendly arctic fox who travel from her village to find the source of a devastating blizzard and put a stop to the storm. This story is told both through narration in the Iñupiaq language while you play, and through scrimshaw, a traditional form of art carving that comes to life in Never Alone's animated cutscenes.The girl and fox each have their own skills and traits, and must work together in order to cross the Alaskan landscape. To be honest, as far as the game half of the experience goes, Never Alone can be pretty rough at times.
Controlling the young girl can feel sluggish, perhaps in a conscious effort to replicate walking through heavy snow. However, the game will frequently throw challenges at you that require precision movement and jumping to succeed, neither of which the controls feel suited toward.This is much more of an issue if you decide to try and play Never Alone on your own, meaning you will have to manually switch between controlling the girl and her fox friend.Puzzles that require precision tend to also involve both characters performing different tasks, and the timing it takes to swap characters and survive will mean frequent deaths that don't feel somewhat unfair.However, if you take the game's title to heart and play co-operatively with a friend, the puzzles become far easier and much more enjoyable.Being able to position yourself out of harm's way while your partner performs their half of a puzzle makes a world of difference compared to the solo partner intelligence that tries to closely follow you to the detriment of its own health.