INS Ecosystem- is it possible to lack intermediaries in retail?
Cryptolabb
Author- t.me/crypto_labb
DESCRIPTION AND ANALYSIS
First global decentralized ecosystem directly connecting grocery manufacturers and consumers. Despite the tremendous growth, the grocery market has two large interrelated problems - abuse by grocery retailers and ineffective trade promotions.
WHAT PROBLEM SOLVE
The grocery market dominated by retailers. Retail chains capture a very high share of grocery revenue and have a huge influence over manufacturers, causing deep impact on consumers worldwide. Retailers dictate what food is grown and how it is processed, packaged, priced and promoted. As an example, in the UK, four retailers serve as a slim conduit for 7,000 manufactures to sell their products to 25 million households1, which demonstrates how the existence of retailer abuse in the grocery industry has not only been allowed to develop but also thrived
Ineffective, costly and outdated trade promotions practice. Trade promotion spending represent 17% of manufacturer’s sales. Each year, over $50 billion on trade promotions never reaches the consumer. Unfairness in today’s promotion-laden atmosphere go hand in hand with the rising costs of promotions and the inefficiencies they produce. 95% of manufacturers admit that trade promotions inefficiency is an extremely important issue.
INS is implementing a decentralized ecosystem enabling consumers to save up to 30% on everyday shopping buying directly from grocery manufacturers
Direct interaction between consumers and manufacturers. Bypassing retailers and wholesalers means a more personalized and transparent grocery shopping experience at lower prices. Сonsumers will be able to decide which brands they want and goods they need. We call it “Consumption 2.0” since 21st century customers are tired from a one-way street type of communication, whereby retailers push goods onto them that maximize retailer’s profit – not what consumers really want. We also want consumers to have unimpeded access to independent and local manufacturers, including farmers, that do not fit retailer supply chain or procurement terms and can’t get their goods on retail shelves.
Enabling manufacturers to market their goods directly to the consumers. No more costly and inefficient trade promotions grabbed by retailers and wholesalers. INS will enable manufacturers to create bespoke marketing programs to reward their customers directly. These programs run on smart contracts and powered by the INS token as a means of reward. It is similar to miles-based reward programs of many airlines, but more advanced, cheaper to run and personalized thanks to smart contracts behind them. This was hardly possible before the blockchain and smart contract era.
The INS ecosystem will become the first global decentralized grocery marketplace where consumers can buy products directly from manufacturers, enjoy low transparent prices for a wide range of high quality products, and save on direct promotions. Manufacturers compete for consumers and interact with them directly.
The ecosystem will be built in accordance with a scalable and decentralized approach that ensures stability and sustainability in the long term.
The ecosystem will involve the following participants, which will participate as depicted in the next diagram:
· Platform
· Consumers
· Manufacturers
· Fulfillment (fulfillment center operators and workers, couriers)
ТЕАМ
INS founders gained a first-hand and practical experience in the grocery industry while developing and growing Instamart, the largest venture-backed grocery delivery operator in Russia. Instamart employs over 200 people, has signed contracts with the largest retailers in the country, and works with the leading grocery manufacturers.
Four years of operating experience in the grocery retail sector helped to identify major inefficiencies and abuses in the industry’s current construct. INS pursue a large opportunity to disrupt the global grocery retail market via establishing a decentralized and fair ecosystem that directly connects manufacturers and consumers.
INS founders, Peter Fedchenkov and Dmitry Zhulin, have known each other since 2010 and work together since 2013. INS is supported by world-renowned advisors.
More information: https://ins.world/#advisory_board and https://ins.world/#founding_team
SOCIAL MEDIA
https://t.me/ins_ecosystem
https://twitter.com/ins_ecosystem
https://www.facebook.com/ins.ecosystem
https://www.reddit.com/r/INS_Ecosystem/
https://bitcointalk.org/index.php?topic=2208591.0
https://blog.ins.world/
https://github.com/ins-ecosystem
https://www.youtube.com/channel/UCyAkkLSuxsuwBIRo6u1keHA/featured
support@ins.world
ROADMAP
Summary
Very interesting project, which we will keep in sight. A strong team, 4 years of experience in this niche, an innovative idea and a lack of competitors, all this will have a good effect on the price of the token itself. Also pleased with the emission of the token. The price sufficed well after ISO.
We follow!