PremiumSales share of IKEA from 2010 to 2016, by regioncontentRussia, Asia & AustraliaNorth AmericaEurope---------------------------- This statiistic depicts the sales share of IKEA from 2010 to 2016, by region. In 2013, Europe accounted for 69 percent of IKEA's sales. IKEAIKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. Founded in 1943 in Älmhult, Sweden, IKEA is the world's largest furniture retailer. In the 2016 fiscal year, the company generated a global revenue which exceeded 35 billion Euros. One of the key competitive advantages IKEA has is its extensive knowledge about the customers. The company understands the purchasing factors that influence customers to buy and implements the best practices to induce that decision and, as a result, has become one of the most loved companies worldwide. IKEA offers low prices and a huge range of products. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website.
Designers constantly introduce new design products that look stylish in the eyes of customers. All the products are designed so they are easy to transport and assemble. Moreover, the company offers the widest product range and positive shopping experience. All of these factors are aligned with what customers want and need and which results in higher sales. Without such extensive customer knowledge and best practices to benefit from that knowledge, IKEA would be unable to outcompete its current competitors.The IKEA vision is to create a better everyday life for all people. This is made possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. Special Functions Download started Sleep On It: The Mattress Guide Daylight saving time putting a dent in your sleep? The slab you're copping your Z's on may be putting a bigger hole in the environment. What's under your sheets?
Get 25-40% More Spending Money This week in Print(Image credit: The Sofa Bed Store) I've slept on a lot sofa beds and sleeper sofas in my day and the one really good thing I can tell you is how much better the technology around them has gotten over the years. Forget what you always knew about sofa beds, because you actually can get a good night's sleep and have a stylish sofa these days. So, without further ado, here are our 15 picks for 2016. (And, please leave your review for these or others in the comments.) IKEA always does a great job holding down the low end of this category. The Manstad and Moheda used to be a favorite, but we can't get them anymore, and folks turned on the Karlstad (which looks great), so the current favorite is this very well priced corner sofa, which comes with extra storage for all the bedding. Apartment Therapy reader Serendipity1110 says, "We bought FRIHETEN about a year ago just after it was available. It was the cheapest of the prettier sleeper sofas at IKEA (and here in Germany much cheaper than in the US!)
We've had tons of guests sleep on it, some even for more than a week, and everyone loved it and said how comfortable it is." Adeline Storage Sleeper Sofa This may not be a super sophisticated sleeper, but it has a great price, lots of style and some believers. Reader Cupcake Caper says, "I have the Ava* from Urban Outfitters-and my feelings are pretty much in line with most of the reviews on their site. It's a bit hard (to sit) at first, but softens up over time. The fabric quality is OK, not awesome, but I needed an inexpensive and not wide option to fit in my small space, and I get skeeved about used sofa beds. I would never in a million years use this as a bed for myself, but it's fine for my tiny studio, where I don't want guests overstaying their welcome anyway." *since this comment was originally posted, the Ava sofa was renamed the Adeline. La-Z-Boy Leah Supreme Comfort Full Sleeper A new entrant with high marks in the comments, I've noticed La-Z-Boy coming up over the past few years with solid, standard designs at very good prices.
Says reader Jukesgrrl, "I agree with the recommendation of La-Z-Boy. I sold furniture for several years in a store that carried a lot of brands. La-Z-Boy compared favorably to any brand we carried (some far more expensive) and they have tons of upholstery options." During the day, this modern sofa has cushions every side you like to make for an extra comfy sitting fest. At night, it unfolds into a roomy queen-sized bed. And because the sides and back height are equal, it takes on the cocoon-like quality of a wingback bed. Clad Home Whittier Sleeper Sofa So many sleeper sofas have very boxy silhouettes, but this English roll-arm offering from Clad Home breaks through that mold. All the sofas from the brand have the option of being turned into a sleeper for an additional $500 (already included in the price above), so if this traditional frame isn't for you, there are tons more to choose from! Another favorite from West Elm is the Bliss sofa, which comes in a sleeper. Comments around the internet mention the down-filled seat feels like sitting on a cloud.
At about 85" wide, it unfolds into a queen bed for overnight guests. The Sofa Bed Store - Chester Sleeper We couldn't resist the luxe velvet tufting of the Chester. It has a split back to recline every which way, though both sides of the back go down in a futon-like way to create a 3/4 double (which is a tad smaller than a full-sized bed.) The chaise-like addition in the photo above is actually an optional chair that you can purchase separately to use as seating, an ottoman or a lounge. The Davis sofa is a best-seller for Crate & Barrel, and the sleeper version gets equally high remarks. Reviews on the C&B site average a nearly perfect 5-star rating, with commenters mentioning their guests giving it the thumbs up for sleeping comfort. The Diplomat Sleeper Sofa Very modern with a firm platform and easy opening construction, the Diplomat unfolds into a queen-sized bed. This is for the occasional guest. K_T says, "We have a Blu Dot convertible sofa, an earlier version than the Diplomat, and I think it is so sleek and perfect for us.
It stays in a room which is mostly used as an office but is also where our guests stay. To report on the comfort, I think our loved ones like the way it sleeps, but it is quite firm." Easton Guest Select Sleeper Sofa - 91" R & B takes this category seriously. This design has a great clean shape and has a more accessible price. The mattress is totally air filled, which gives it a much more alive feeling, but you do have to blow it up with the included blower like an Aero Bed. Slipcovered, with a causal cottage look, this sleeper gets the thumbs up. Cooklyn says, "We bought the Willow a few months ago. Guests have said it is super comfortable to sleep on, and I like that it doesn't look clunky. A few people said the cushions sag in the middle, but I haven't found that to be the case. Unlike a lot of sofa beds, it is really comfortable to sit on." Mitchell Gold + Bob Williams With a variety of classic styles and solid construction (made in the USA, too!), MGBW always scores high.
The Alex has received the most mentions and the Luxe versions get the callout. Says Popkit, "The nicest - most comfortable - sleepers I've found are the luxe sleepers from Mitchell Gold + Bob Williams." They're slightly more expensive than other models, but we've heard time and time again that American Leather makes the best, most comfortable sleepers. It is also their patented sleep mechanism that is inside Room & Board's great sleepers. Says BizzyGirl1, "The Brynlee is sassy and these are SO comfortable and available in many nice color choices in both leather and microfiber. (No, I don't work for them, I just own one and love it)." Clad Home Rodney Sleeper Sofa We love the mid-century lines of this leather sleeper from Clad Home. The company gets high remarks because their fabrics and foams are never treated with toxic flame retardant chemicals, and all their furniture is made locally in Los Angeles with a minimal carbon footprint. Depths and widths for these sofas are fully customizable, as is the option to turn it into a sofa bed.