READ MORE ON » mattress | FurnitureThe organised mattress segment in the country is estimated to be around Rs 3,000 crore, growing at 8-9 per cent.Assembly Elections 2017:Is Modi on a road to nowhere in Uttar Pradesh? MUMBAI: Godrej Interio, the furniture arm of Godrej Group, is looking to double its mattress segment turnover up to Rs 400 crore in the next three years. "We have around 5 per cent market share in the organised mattress segment now but we are expecting to double our turnover in the next three years. "We have a turnover of Rs 170 crore at present from the mattress segment and in the next three years we want to double it and go up to Rs 350-Rs 400 crore," Godrej Interio Chief Operating Officer Anil Mathur told. The organised mattress segment in the country is estimated to be around Rs 3,000 crore, growing at 8-9 per cent. The company aims to clock a total revenue of Rs 2,000 crore this fiscal and is aiming to grow at a compounded annual growth rate (CAGR) of 15-16 per cent over the next three years.
Last year, the company had recorded a turnover of Rs 1,700 crore. In the estimated Rs 8,000 crore branded furniture space that is growing at 10-12 per cent, the company has a market share of 15 per cent. The business-to-consumer segment contributes over Rs 500 crore in the branded furniture space, with the remaining coming from business-to-business sector. The company is also planning to set up a greenfield plant at Khalapur in the next two years to manufacture both furnitures and mattresses. "We are spread over three locations -- Vikhroli, Shirwal, Haridwar and we are coming with a greenfield project two years from now at Khalapur, on the Mumbai-Pune expressway," Mathur said. He, however, did not divulge the quantum of investment for the same. Godrej Interio has presence in 700 outlets across the country, including 55 company-owned stores. It is also planning to launch its e-commerce platform this April. "Online will play an important role in the omni-channel strategy that we have developed.
We are looking at e-commerce not just for online sales but to drive traffic to stores," Mathur added. The company has already partnered with e-commerce players like Flipkart and Pepperfry to retail its products online and is also planning to tie-up with Amazon. The city-based firm also exports office furniture to the Middle East. Mathur said the company will focus on the domestic market for the next five years before looking to expand in the Middle East and Africa in a big way. Stay on top of business news with The Economic Times App. Download it Now! The images represent actual product though color of the image and product may slightly differ.Godrej Interio eyes Rs 400-cr turnover from mattress segment Godrej Interio, the furniture arm of Godrej Group, is looking to double its mattress segment turnover up to Rs 400 crore in the next three years. "We have around 5 per cent market share in the organised mattress segment now but we are expecting to double our turnover in the next three years.
"We have a turnover of Rs 170 crore at present from the mattress segment and in the next three years we want to double it and go up to Rs 350-Rs 400 crore," Godrej Interio Chief Operating Officer Anil Mathur told(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.) Peugeot to announce deal buy Opel from General Motors on Monday GST closer to reality: Crucial CGST, IGST bills cleared by Council; next meet on March 16 Railways Minister Suresh Prabhu says govt in talks with six global companies for high-speed trains Suzuki India sells 44% more two-wheelers in February Now GST roll-out on July 1 looks possible: Arun Jaitley Demonetization: Nepal will get a chance to exchange discontinued Rs 500, Rs 1000 Indian notes soon, says JaitleyAddressCustomer Care Phone Numbers and Contacts 642417 Submit a ComplaintCustomer satisfaction rating7%View StatisticsGodrej Interio related photos (89) Complaints with pictures are more trusted and informative View allGodrej Interio Customer Care related pictures (89) AllResolved Godrej Interio — Sofa set rajasinha on Feb 27, 2017 FurnitureGodrej Interio — Modular kitchen installation skbatra1 on Feb 26
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, on Jan 17, 2017 FurnitureGodrej Interio — Gedrej Interio Mattress- Size and shape issue, Back ache Ashish Kumar vishnoi on Jan 12, 2017 FurnitureGodrej Interio — Helix coffee table kajal_gada on Jan 9, 2017Love is in the Air: Valentine’s Home Decor 4 Bed-Side Tables That’ll Bring Functional Style to Your Bedroom! Liven Up Indoors with These Easy Indoor Plants Ways To Give Your Home A Royal Touch! Unique and Funky Pillow Designs Spruce Up Your Space With CurtainsWe have a turnover of Rs 170 crore at present from the mattress segment and in the next three years we want to double it and go up to Rs 350-Rs 400 crore," Godrej Interio Chief Operating Officer Anil Mathur told . Mathur said the company will focus on the domestic market for the next five years before looking to expand in the Middle East and Africa in a big way.Godrej Interio, the furniture arm of Godrej Group, is looking to double its mattress segment turnover up to Rs. 400 crore in the next three years.
"We have around 5% market share in the organised mattress segment now but we are expecting to double our turnover in the next three years. "We have a turnover of Rs 170 crore at present from the mattress segment and in the next three years we want to double it and go up to Rs 350-Rs 400 crore," said Godrej Interio Chief Operating Officer Anil Mathur. The organised mattress segment in the country is estimated to be around Rs 3,000 crore, growing at 8-9%. The company aims to clock a total revenue of Rs 2,000 crore this fiscal and is aiming to grow at a compounded annual growth rate (CAGR) of 15-16%over the next three years. In the estimated Rs 8,000 crore branded furniture space that is growing at 10-12%, the company has a market share of 15%. The business-to-consumer segment contributes over Rs 500 crore in the branded furniture space, with the remaining coming from the business-to-business sector. The company is also planning to set up a greenfield plant at Khalapur in the next two years to manufacture both types of furniture and mattresses.