It is thought to have washed up on the beach, and was spotted by children playing there.The Lego man is 6ft tall in red, yellow and green. It is presumed to have washed up on the beach, but whether it has come from a cargo ship or from across the Channel is not clear. Brighton resident Gerry Turner, 34, said: "It's very odd. God knows how it got here but people are saying it's from Holland because it's got some Dutch writing on it. It must have fallen off a boat of something. The kids love it." Children helped stand the Lego man up on the beach, but are still mystified as to where it came from. One said: "It's great, but we don't know why it's here." A spokesman for Brighton and Hove City Council said it didn't know the origin of the Lego man, but said it was fine for it to remain on the beach. He said: "There's no problem at all. It will be interesting to see how long the Lego man stays there for. We'll keep an eye on it." A different giant Lego man was fished out of the sea in the Dutch resort of Zandvoort in August.
That model was yellow and blue, and had the words "No real than you are" in English across its torso. That toy was said to come from England, so perhaps the Dutch decided to return the favour.This year is the 30th anniversary of the Lego man, who was created as a policeman in August 1978. Since then he has been recreated as an astronaut, cowboy, pirate and diver, as well as a number of film roles from Star Wars to Harry Potter.No, it's not some creative new marketing campaign for The LEGO Movie. This 8-foot tall figurine was found on the shores of Zandvoort in The Netherlands on August 7, 2007. He was the first of several similar LEGO men that made headlines over the next few years for appearing on beaches around the world from the UK to Florida. Each one had a simple, smiling yellow face and a basic outfit emblazoned with the cryptic logo "No Real Than You Are." Later renditions also featured the label "Ego Leonard." It's unclear if the name, seemingly a nod towards the brand, was a pseudonym for the artist or a title for the works of art.
Some newspapers claimed that the Dutch guerilla artist Leon Keer was behind the mysterious sculptures. "For years I have been close friends with Ego," Keer wrote evasively in emails to a reporter at the Sarasota Herald-Tribune. "Together we made some amazing journeys. He asked me to make his website, as I did." But whether he means Ego the artist or Ego the fictional character remains a mystery. And what about the original fiberglass giant from the Netherlands? He was allowed to remain on the beach standing guard over the drink stall whose workers "rescued" him. Not to be confused with Elmore Leonard. Ego Leonard is a Dutch painter and sculptor, and possibly an anonymous guerrilla artist, whose works prominently feature outsized Lego figures. Sometimes the name also is applied to sculpture, apparently made by Leonard, which have been found on beaches at various locations in the world since the late 2000s. The sculptures are in the form of "minifigures", but constructed from fibreglass enlarged to two and a half metres in height, and have the message, "No Real Than You Are" in capital letters written on their torsos.
The appearance of an "Ego Leonard" giant figure on Siesta Beach, Florida became number two on the Time list of the "Top 10 Oddball-News Stories of 2011."[1] It is unclear whether Ego Leonard is the name of a person or merely is a fictional character as the figure, but it is most likely a fictional name, as Ego Leonard can be reworked to read L, Ego or LEGO. The first over-sized minifigure attributed to Leonard was retrieved from the sea off Zandvoort, Netherlands, on August 7, 2007.[2] It had a yellow head and a blue torso.[3] It was suggested at the time that "No Real Than You Are" might become a meme similar to "All your base are belong to us",[4] or that a word is missing and it should read, "no more real than you are". Children attempt to move the "Ego Leonard" appearing in 2008 at Brighton Beach near the Brighton Pier (visible in the background) A second giant Lego figure was found off Brighton Beach, United Kingdom on October 29, 2008.[5] The green, yellow, and red sculpture again bore the words "No Real Than You Are" on its torso.
A spokeswoman for the Lego company stated that it was a surprise to the company, and may have been related to an exhibition in the next few weeks that "Ego Leonard" would have in London. Another similar Lego figure appeared in the sea off Siesta Key Beach, Florida, United States on October 25, 2011.[6] The sculpture is about 2 metres (6 feet) in height and weighs about 50 kilograms (110 lb). Its head and arms were yellow, with a red torso and green legs, and it had the message "No real than you are" in capital letters on its front and "Ego Leonard" and the number 8 on its back.[7] It was suggested that this may have been a viral marketing publicity stunt to advertize the newly opened Legoland Florida.[8] A spokesperson for the Legoland and its parent company denied that there was any connection to the giant minifigure. Time rated the story as the second of the "Top 10 Oddball-News Stories of 2011". Sarasota authorities referred to the object as Mr. Leonard.[6] Reporters from the local newspaper, Sarasota Herald-Tribune, sent an e-mail to Leonard and received a reply.
It purported to be from the sculpture and stated that it had been "a hell of a swimm" [sic], but that it was enjoying the weather and friendly people, and was "gonna stay here for a while."[9] The Sararsota County Sheriffs Office took the sculpture into custody, awaiting its release to Jeff Hindman, who first found it in October 2011.[11] On January 26, 2012, however, the giant Lego figure was given to Denise Kowal, the founder of the Sarasota Chalk Festival. It appears that Ego Leonard's painting in the Sarasota Chalk Festival featured outsized Lego figures with messages that were similar to, and included, "No real than you are".[, were valued at a range from US$3,500 to $4,500. In reference to the 2011 appearance, the Spanish newspaper, El Mundo, noted that "Ego Leonard" could mean "I, Leonardo".[13] It also could be read as, "I am Leonard". the paper noted that it has been reported that Ego Leonard may be associated with Dutch artist Leon Keer, who won second place in the 2010 Sarasota Chalk Festival and is due to compete again at the 2011 festival.
[14] Other newspapers wrote that Keer has admitted to being a long-time friend of Ego Leonard's and to have designed his website and that he also expressed concern that the publicity may have an adverse effect on "a person like Ego, who just wants to bring some kindness in the everyday life." A Lego figure similar to the Sarasota sculpture appeared on the beach at Topanga, Los Angeles County, California on 18 July 2012.[15] After one day on the Topanga beach, the "Lego Man" was moved to "LAB ART", a Los Angeles City art gallery specializing in street art. Ego Leonard returned to Europe via plane. Area filmmaker Vincent Dale responded directly to the Lego man's message in a short film. An Ego Leonard minifigure washed up on Yugaihama beach in Kamakura, Japan, on December 5, 2014. An Ego Leonard minifigure was found floating on the river Danube in the City of Linz, on June 2, 2015. It has been placed on the lawn in front of the concert hall Brucknerhaus.[18] According to the Oberösterreichische Nachrichten, this giant Lego minifigure "schwamm auf der Donau" to participate in an Arts Festival in Linz.