Germany

German designers became early leaders of modern product design, with the Bauhaus designers like Mies van der Rohe, and Dieter Rams of Braun being essential pioneers.[330]

Germany is a leading country in the fashion industry. The German textile industry consisted of about 1,300 companies with more than 130,000 employees in 2010, which generated a revenue of €28 billion. Almost 44 per cent of the products are exported.[331] The Berlin Fashion Week and the fashion trade fair Bread & Butter are held twice a year.[332]

Munich, Hamburg, Cologne and Düsseldorf are also important design, production and trade hubs of the domestic fashion industry, among smaller towns.[333] Renowned fashion designers from Germany include Karl Lagerfeld, Jil Sander, Wolfgang Joop, Philipp Plein and Michael Michalsky. Important brands include Hugo Boss, Escada, Adidas, Puma, Esprit and Triumph. The German supermodels Claudia Schiffer, Heidi Klum, Tatjana Patitz, Nadja Auermann and Toni Garrn, among others, have come to international fame.[334]

• Germany portal