Game of Thrones has broken the record for the highest number of Emmy Awards won by any fictional series.The HBO fantasy drama triumphed in three categories at Sunday's ceremony, including outstanding drama series.The show's total number of awards now stands at 38, which means it has beaten Frasier's previous record of 37.This year's British winners included Dame Maggie Smith, who won outstanding supporting actress in a drama series for her role in Downton Abbey.It is the third time Dame Maggie has won an Emmy for her portrayal of Violet Crawley, but she has never attended the ceremony in person. Host Jimmy Kimmel joked: "We're not mailing this to her. Maggie, if you want this, it will be in the lost and found." BBC One's Sherlock was named best made for TV movie for its special episode The Abominable Bride. Accepting the award, Sherlock creator Steven Moffatt made reference to the The Great British Bake off, currently shown on BBC One but bought by Channel 4 last week. He said: "Thank you to the BBC who we love above all bakery.
British people will get that."Susanne Bier, the Danish director of the BBC's spy thriller The Night Manager, won for best directing in a limited series. Bier, who was the only female nominee in the category, told BBC Breakfast: "This is such a traditional men's world, and I hope the fact a woman director has won this prestigious prize is going to mean that more non-conventional series and movies are going to be directed by women."John Oliver won best variety talk series for his HBO series Last Week Tonight, beating fellow British nominee James Corden, who was nominated for The Late Late Show.Veep won the outstanding comedy series award for the second year in a row, while its star Julia Louis-Dreyfus won outstanding lead comedy actress for the fifth time.In her acceptance speech, Louis-Dreyfus said: "Our show started out as political satire but now feels like a sobering documentary." She dedicated her award to her father, who died on Friday. The outstanding comedy actor gong went to Jeffrey Tambor, who plays a transgender woman in the Amazon series Transparent, for the second year in a row.
Accepting the award, Tambor encouraged the industry to offer more opportunities to the trans community."I would not be unhappy were I the last cisgender male to play a transgender female on television. We have work to do," he said.Rami Malek won outstanding lead actor in a drama series for his role in Mr Robot - the first time an actor from an ethnic minority has won the award since 1998.Tatiana Maslany from Orphan Black won the outstanding leading actress in a drama prize.Other big winners of the night included The People vs OJ Simpson - a dramatisation of the OJ Simpson trial of the 1990s, which was broadcast on BBC Two in the UK. The show won five trophies including outstanding limited series plus acting gongs for Sarah Paulson, Sterling K Brown and Courtney B Vance.Kate McKinnon, who recently starred in the all-female Ghostbusters reboot, won outstanding supporting actress in a comedy series for her performances in Saturday Night Live.Netflix series Master of None scored its first Emmy award, winning outstanding writing for a comedy series.
The show's co-writer Alan Yang called for better Asian representation on screen in his acceptance speech. Elsewhere, The Voice took home the award for outstanding reality competition series, beating Project Runway and Dancing With The Stars.The 38 Emmys won by Game of Thrones includes the nine trophies the series picked up at last weekend's Creative Arts Emmys.The HBO series is now the most decorated drama series in Emmy awards' history - the overall record is held by Saturday Night Live, which has won 44. Kimmel made several references to diversity during the ceremony in light of the "Oscars So White" controversy earlier this year."Here in Hollywood the only thing we value more than diversity is congratulating ourselves on how much we value diversity," he said in his opening monologue."The Emmys are so diverse this year the Oscars are now telling people we're one of their closest friends." Follow us on Twitter @BBCNewsEnts, on Instagram, or if you have a story suggestion email .
PRI Productions is a full service event design, planning and production company that elevates ordinary events to extraordinary experiences. PRI Productions has the largest volume of inventory (more than 150,000 square feet of available equipment) and have the largest fleet of delivery vehicles of any of our competitors. If you want people to come together, you want PRI – your one-stop creative shop. At PRI Productions, we have everything you need to bring your next idea to life. Let us turn your sketches into experiences and set the stage for people to see, hear, feel and live your vision. We know how to make an event stand out, we have the resources to do it and our attention to detail is second to none. Our team of talented, creative professionals, along with the broad spectrum of in-house products and services, make us the most efficient and cost-effective choice for all of your event-related needs.Although Game of Thrones is primarily a fantasy story involving direwolves, dragons, beheadings and feuding families, it also provides a number of lessons marketers should take into account.
While we aren't saying you should go all Daenerys and set fire to your competitors - this only really works if they are attacking the city of Meereen - there are definitely a few things your marketing strategy could take from the Starks, Lannisters and Targaryens. Guaranteed, if you have a plan in Westeros, someone is going to test it and you probably won't like the outcome. Whether you're Ned Stark sitting on the Iron Throne, Viserys Targaryen making deals with the Dothraki or Margaery Tyrell trying to escape from the Faith Militant, not being prepared for all eventualities will leave you losing your head, getting covered in melted gold or blown up in a Wildfire explosion. While it's all well and good having your marketing strategy laid out and ready to launch to a specific timetable, if you can't be flexible and reactive, you won't be as successful as you'd like. If you leave yourself some wiggle room to ensure that current events, emerging trends and any other occurrences that find their way over The Wall can be dealt with, your strategy is more likely to be a success.
Loyalty in Westeros seems to be quite a fluid term, as most people are willing to stab others in the back at the drop of a hat. You've got the Lannisters turning on the Starks, the Lannisters turning on the Tullys and the Lannisters turning on the Lannisters, all with rather bloody consequences. It can be a bit like this for marketers - minus the heads on pikes - as ensuring consumers are loyal to a brand can be a bit like fighting hoards of White Walkers. You need to keep them engaged, show them you care and interact with them to maintain their interest. Winning them over at the beginning is not enough, so your marketing strategy should include steps to retain customers as well as get them to onboard in the first place. Trust us, you don't want a Red Wedding scenario on your hands. There's no denying that burning your enemies alive with your pet dragons is going to get people's attention, but unless you have the long-term strategy to back this initial impression up, it isn't going to get you very far.
We don't all have an army of Dothraki Screamers around the corner waiting for the right moment to attack, so you should ensure that your strategy can maintain the momentum created by your initial strike. Ensure you have a plan for how long a campaign is going to run for, which should include social media posts, blogs, videos and anything else that will work with your strategy. Keep the follow-ups varied to maintain engagement and you'll be sailing across the Narrow Sea with an armada ready to reclaim the Iron Throne in no time. While there are plenty of warriors in Game of Thrones who you know would be great to have on your side, sometimes it is the less obvious route that proves to be the best option. After all, where would Jon Snow be without Samwell Tarly? He may not look like much of a warrior and might not have been the best addition to the Night's Watch at the start of the show, but he proved his worth when he managed to kill a White Walker. This just goes to show that it is worth thinking outside of the box in order to make your marketing strategy really stand out.
Going down a different route or embracing some ideas that may not look amazing to start with could leave you with a winning strategy that helps you move ahead of your competition. Just remember, Arya started out as the annoying younger sister but now she's a badass who serves up people pie and is handy with a knife. We bet you didn't see that coming back in season one. Everyone in Westeros has a goal in mind that drives them in their action. Cersei wants to protect her children - yes, we know she failed with this, but she gave it a good go what with burning half of King's Landing to the ground - Jon Snow wants to stop the White Walkers and Daenerys wants all of Westeros on their knees. It is these goals that spur each character onwards and progress the story. In order to make your strategy truly successful, you need to be clear on what your goals are. Having set targets will help you shape your strategy and allow you to better react to results as a campaign progresses in order to see that it gets you what you want.