FB

Video

Facebook In-Stream Video

Design Recommendations

Facebook in-stream video allows advertisers to deliver 5-120 second video ads to people watching videos on Facebook from familiar publishers and digital-first creators that tailor their content to Facebook audiences. Your ads can also appear in Facebook Live streams from a select group of approved gaming, entertainment and sports partners (learn how to opt out).

Upload the highest resolution source video available without letter or pillar boxing (No black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

View a chart of the different video requirements across ad placements.

• Video Ratio: 16:9 to 9:16, 16:9 recommended
• Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
• 
  Video File Size: 4 GB Max
  Video Length: 5-120 seconds
  Video Captions: Optional
  Video Sound: Optional, but strongly recommended
  Video thumbnail images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.

Technical Requirements

• DesktopFacebook In-Stream Video (Desktop)Single Video AdVideo DurationMinimum Video Duration : 5 second(s)
• Maximum Video Duration : 16 second(s)
• MobileFacebook In-Stream Video (Mobile)Single Video AdVideo DurationMinimum Video Duration : 5 second(s)
• Maximum Video Duration : 16 second(s)