It was a pleasure to hear from photographer Keiko Oikawa when she told us about her friend Jane Cumberbatch’s wonderful home. The philosophy of Jane’s company, Pure Style, has evolved into a simple, practical, inexpensive and timeless way of living and decorating, which translates into her own home. Even though she and her husband, Alastair, along with their three children, a dog and a cat live in inner London, Jane’s work is inspired by the country and nature. White serves as the perfect canvas for her favorite cottons, linens and naturals, but she also loves to integrate colors she describes as “sludgy blues and greens,” making it the perfect photoshoot location for various brands that rent the space. Last June, Jane’s first cookbook, Pure Style: Recipes for Everyday Living, was released, and in addition to her blog, she’s already working on a new book project. Thanks so much, Jane and Keiko, for the photographs! Image above: My bedroom — Simple Victorian cupboards are brilliant storage.
All my laundry is brought upstairs in simple baskets, and there is another for logs by the fireplace, which I light on really cold days in winter. Image above: The blue room — blue walls in Parma Gray by Farrow & Ball. Blue and mustard-coloured linen throws by Volga Linen on a pair of junk armchairs from a local charity shop. Click HERE for more of Jane’s home! Image above: My bedroom — I’ve had this cream metal bed from Feather and Black for a few years, and it looks great with simple white bed linen. Also on a neutral theme is the small sofa by David Seyfried, which has a pull-on loose white cover in cotto with a pretty frill. The blue and white blanket is from Melin Tregwynt. Image above: Floor and stairs in the hallway. The hallway of our Victorian detached house is decorated with its original floor tiling in cream, brown and terracotta colours. I’ve painted the stairs in white floor paint, leaving a wooden stair runner effect. Image above: The green room — I love this deep Citrine green from Little Greene for the walls and traditional Victorian dresser in what was the house’s original kitchen.
The junk chairs are painted in Farrow & Ball’s Pale Powder eggshell. Image above: Dining Room — We eat around a long table from IKEA, which I painted white. I don’t know if they still stock it. The chairs are vintage Ercol in natural wood, which I buy from sources such as eBay or junk shops if I’m lucky to find them there. There are more natural-looking details with a sisal mat from IKEA and another of my favourite woven log baskets. The room is south facing, and the light is filtered through simple white roller blinds also from IKEA. I’ve had the button-back Chesterfield (in the background) for 20 years, and it’s upholstered in cream cotton/linen. Image above: Kitchen — Earlier this year, I gave the kitchen a simple update with new units from Magnet in a lovely pale duck egg blue. The shelves are made from recycled floorboards and are painted white. They house plates and glasses and are at just the right height so that I can grab what I need whilst I am cooking.
I store spoons, ladles and colanders on hooks suspended from a metal bar above the sink, and knives are kept on a magnetic rack. The wooden work surface is the original one and was re-sanded and oiled. It’s easy to wipe down. The utilitarian-looking pendant lights are from IKEA. More utility style is in the form of my favourite factory chair inherited from my mother-in-law. Image above: Dining room — Simple details: blue glass candle sticks, blue and white striped cushions, tie-on loose chair covers made from linen tea towel, retro Welsh blanket. Image above: Painted junk dining chair with tie-on loose cover made from one of my Pure Style Living linen tea towels.The floral lampshades are from Grace & Favour in East Dulwich. Small folding outdoor tables that I painted white — possibly vintage Habitat. Image above: In my office — Chairs and round table are by Ercol; the latter I picked up for a song in a local second-hand shop a few years ago. My pinboard is made from cork tiles, which I have painted in a pale blue.
The shelving is in MDF and painted in white eggshell. There are simple white card filing boxes for ideas and papers. Image above: Shower room — It has a fresh, country look with white walls, a peg rail for towels, a painted chair with woven seat and a Swedish-style pedestal table from IKEA. The flooring is in non-slip white mosaic tiling. Image above: Office — My favourite spot in the office is working at the large second-hand painted oak desk by the window. Image above: View of garden from my bedroom with the original Victorian garden shed now painted in a soft green, Kitchen Green, from Little Green Paint Co. Image above: Garden — I like to spread a table with one of my blue and white linen cloths made from tea towels and eat in the shade of the apple tree. Chairs are from the Conran Shop, and the white metal bench is from IKEA. Image above: Bea, our black and white cat, surveys her domain. Ideal for the contemporary home, Novara has clean lines, soft cushioning and gently tapered pale oak legs.
The Ercol design ethos shows in every detail with this upholstery collection. Choose from subtly textured weaves or make a bold statement with on trend Geometric accents. These sofas are available in 3 sizes and look great with paired with the Novara Chair, Snuggler Chair and Footstool from the same collection. This fabric sofa looks great in a bold geometric pattern, either standalone or paired with other Novara chairs and snuggler chairs in subtly textured plain weave for a fantastically contrasting, yet streamlined look. The deep seat cushions are invitingly comfortable, while the subtly curved and tapered pale oak legs epitomise the signature Ercol style. Complete with super soft, plump scatter cushions and arm cushions that are filled with luxuriously soft, dequilled duck feathers. you'll experience sink in comfort that is second to none! Dimensions:Medium 2 Seater Sofa - 177cm W x 98cm D x 90cm H. Seat height - 48cmLarge 3 Seater Sofa - 197cm W x 98cm D x 90cm H. Seat height - 48cmGrand 4 Seater Sofa - 228cm W x 98cm D x 90cm H. Seat height - 48cm
Available in your choice of fabric to suit your decor, and with your chosen scatter material, either the same fabric or contrasting....the choice is yours. Scatter cushions and arm cushions filled with luxuriously soft dequilled duck feathers, and included. All screens vary in colour reproduction and whilst every effort has been made to display the colour as accurately as possible it is for guidance only. Staingard ProtectionStaingard Plus is a comprehensive protection scheme comprising the best furniture care products and a 5 year cover programme protecting you against accidental damage, staining and structural defects. Peace of mind is provided immediately after your furniture is delivered. 24 hours a day Claim Line National network of professional technicians Stain damage covered including all food stuff, drink, acids, cosmetics, paints, human & animal bodily fluids and much more Accidental damage covered including rips, burns, scuffs, scratches and much more
Structural damage covered including frame warpage and breakage, broken zips, castors and buttons, lifting or peeling of leather or fabric and much more How the protection scheme works If you can't remedy the problem yourself, using one of the market leading care products supplied by Staingard, one of Staingard's national team of professional repair technicians will visit your home and resolve the problem for you. If that doesn't solve the problem, don't worry, Staingard will replace the damaged or stained part of your furniture. This is a summary only. Please contact Oldrids & Downtown or Staingard for further information. This service is only available on new products bought from Oldrids & Downtown. Looking After Your UpholsteryProtecting your investment... Fabric upholstery in a normal home environment should require little attention and cleaning should only be done when necessary. For regular maintenance, dust or vacuum occasionally, or in hot, dry weather, use a soft, slightly damp cloth, and wipe gently without rubbing.
If you have a spillage on your fabric upholstery, immediately dab off excess liquids and solids, always work from the edge of the stain inward to avoid spreading. Do not use an abrasive cloth or rub excessively. We highly recommend our fabric is not put in direct exposure to sunlight and heat, as this may cause the colour to fade unevenly over time. Should the product get wet, remove any residual water immediately with a paper towel and allow to dry naturally. Avoid placing your furniture close to heat sources, such as heaters or radiators. To ensure that your upholstery keeps its shape we recommend regular maintenance of the seat and back cushions especially. Both attached and removable cushions should be plumped regularly to prevent sagging. Also, if your upholstery has loose cushions that can be rotated periodically, this also helps to maintain the shape and helps to ensure equal wear of your cushions. ReturnsWe hope you are satisfied with your purchase but if you ever need to return an item, you can do so within 30 days of receipt.
Please note, we cannot offer refunds on perishable goods, pierced jewellery, duvets, pillows, mattresses, underwear or on swimwear if the hygiene seal is not in place or has been broken. Items which are made to order will also be non returnable unless faulty or not as described. Your legal rights are not affected. Goods can be returned to your nearest Oldrids & Downtown store: Simply take your original despatch note along with the goods you wish to return to the customer collections point between the following times: Mon - Fri 9.30am - 5.00pm, Sat 9.00am - 6.00pm, Sun 10.00am - 5.00pm. Our stores will be more than happy to receive the goods. We have our own dedicated team who will apply the refund to your card thereafter. Funds can take up to 5 working days to reach your account. Alternatively, tell us about the product you want to return by emailing us at despatchonline@oldrids.co.uk or phoning us on 03452 505502, remembering to include your order number, 10 digit item code and the reason for return and whether you would like a full refund or a replacement.