George Eastman House Becomes the George Eastman Museum COURTESY TORONTO FILM SOCIETY The George Eastman House, the Rochester, New York, photography and cinema museum, announced today that it will henceforth be known as the George Eastman Museum. Bruce Barnes, the Ron and Donna Fielding Director, said in a statement, “The three-part mission of the George Eastman Museum remains leadership in the fields of photography and cinema; preservation and development of our collections, including the historic mansion and gardens; and service to our communities, in Rochester and beyond. Our new name better conveys our institution’s core identity as a dynamic museum with world-class collections in the fields of photography and cinema.”Founded in 1947 and located inside the estate of the late entrepreneur and philanthropist George Eastman, the museum features 450,000 contemporary and historic photographs as well as one of the world’s oldest film archives, with 28,000 films in its collection and film posters in the tens of thousands.
The museum—the world’s oldest photography museum—was recently deemed a Historic Mechanical Engineering Landmark for its collection of photographic and cinematographic technology.Barnes added in the same release, “The George Eastman Museum is actively building our collections, with a particular emphasis on photographic and moving image works by contemporary artists from many cultures to complement our great strength in works from the past. At the same time, we are committed to the preservation and interpretation of George Eastman’s estate, a National Historic Landmark, and are currently making a substantial investment in restoration projects for its original structures.” Copyright 2017, Art Media ARTNEWS, llc. 110 Greene Street, 2nd Fl., New York, N.Y. 10012. Recommended ArticlesHarvard Art Museums Hires Makeda Best as Curator of PhotographyBeautiful Mourning: Taryn Simon Stages a Moving and Discomfiting Performance at the Park Avenue ArmoryMorning Links: All-Women Shows EditionTaryn Simon at Gagosian, New York
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Tuesday, October 6, 2015 George Eastman House announces new name, logo, website Organization will now be called George Eastman Museum PHOTO COURTESY GEORGE EASTMAN MUSEUM The George Eastman House has announced that it has changedLeadership at Eastman Museum say the name change reflects all that the institution encompasses: one of the world's foremost museums of photography and cinema, and the historic mansion and gardens of entrepreneur and philanthropist George Eastman. "Our new name better conveys our institution's core identity as a dynamic museum with world-class collections in the fields of photography and cinema," says Bruce Barnes, the museum's director. The possibility of renaming the institution came up when Barnes was interviewing for the position of director, but he decided to shelve the idea while settling into his The museum, originally chartered in 1947, was originally called "The George Eastman House Museum of Photography," and went through a few
iterations, including "International Museum of Photography at George Eastman House," and until recently, just George Eastman House with a subtitle of "International Museum of Photography and Film." "We've used the subtitle less and less in the three years since I've arrived because I just find it to be kind of clunky," Barnes says. Barnes says that while traveling in Europe, he discovered people seem to have a better sense of the scope of the institution. are people who are in the know here, he says, "there were a number of people in the United States who mistakenly believed that all we were was the historic house," unaware of the photography, film, and technology "Which is kind of ironic," he says, because while the museum was opened in 1949, "it was given the name 'George Eastman House' to denote that it was located at Eastman's historic estate." But the actual house wasn't restored until the 1980's, it was just the bones of the building being used to
house photographs and photographic equipment. "So the historic house portion of the institution didn't emerge until 1989-1990." After two years of gathering anecdotal experience regarding the confusion of the name, "we did a very major brand positioning analysis and strategic analysis which overall took about a year," Barnes says. embarked on a formal analysis via a survey designed by Brad VanAukenThat process lasted for six to eight months, after which the newly branded George Eastman Museum enlisted the services of local firm A3 Design. In addition to a new name and website, the Museum has a sharp new logo. Add to Custom List Subscribe to this thread RoCo to host Rochester Biennial RIT Industrial Design students to collaborate with Poppin Neighborhood of the Arts Waterfront~ Private Platinum Green Home~Beach Access~Island & Mtn. Views~Sunny Expansive Waterfront views through 14 ft tall thermal windows... This listing was first published here in 2012.
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