Staying Tuned in to Shopping Trends Despite being one of the biggest home improvement retailers in the world, Home Depot had a lower-interest, one-size-fits-all product category—door chimes—that was losing share and sitting on the shelf. THRIVE* came to the rescue to help this essential but overlooked product category ring out to consumers. Listen in on the Consumer Heavy on function but light on style, Home Depot’s selection and display of door chimes wasn’t inspiring anyone. The brand’s previous innovation tactic was to add high-tech bells and whistles to their chimes. We discovered, however, that doorbell buyers shop more from their proud hearts than their analytical heads. Instead of the latest technology, people really wanted a doorbell that enhanced the character of their home. Figure Out What Hits Home Home Depot’s existing product line was undifferentiated, over-SKU-ed, and assumed all houses and homeowners were the same. This made displays downright unshoppable.
We developed a new product strategy that revised the whole experience, identifying three main consumer shopping behaviors (by technology, style, and job profile), and more than 25 prevalent architectural genres across U.S. homes. We then culled everything down to seven regionally appropriate product families that captured the essence of our country’s most popular architectural styles. Make a Grand Entrance Previously, the chime selection available in the Southwest was the same as in the South. We created a regional merchandising strategy that made sure Home Depot had the right amount of the right products in the right regions, saving money and shelf space. We then tested the layouts with customer walkthroughs in The Home Depot’s Innovation Center. We significantly streamlined SKUs, while crafting an integrated packaging and merchandising strategy that drew in style-conscious shoppers. Plus, we gave Home Depot a blueprint for revitalizing other suffering commodity categories.
“The design concepts mirroring architecture styles around the country is a home run. Even our low-end product will outperform ANYTHING Lowe’s has to offer. “So simple, it’s a must-have. The sound can be easily changed…and the bell cover is a nice design that will fit into almost any décor.” Create Serious Brand LoveEveryday low prices on bath vanities! "I had an idea of what I was looking for and planned to be in and out of the store, colors decided, in 20-30 mins. Well, once I got in there and asked the lady at the counter if she could help me it…" Specializing in: - Coffee Brewing Devices - Coffee Break Service & Supplies - Coffee & Tea - Coffee & Tea-Wholesale & Manufacturers Yelp users haven’t asked any questions yet about The Home Depot. "went in looking for a belt to fix my dryer. almost walked out with a new washer/dryer combo. some really great deals on appliances here. lots of stainless steel fridges with dings, delivering them must not…"
"I ordered flowers to be delivered for my sister-in-law's surprise party at a local restaurant. I sent them a photo of the paper goods for coordination. They delivered a BEAUTIFUL arrangement. About Vivint Home SecurityVivint home security serves over half a million customers. If you're looking for the most advanced security technology on the market, Vivint may be your answer. Vivint boasts home automation and energy management features that can help you make sure the coffee pot is turned off when you leave and program your thermostat while you're away. Vivint's packages can get pricey, but they offer some impressive high-end packages, complete with 100% wireless components and leading home automation features. With every Vivint security package, you get alerts through emails or text messages. If any motion is detected while your system is armed, you'll know about it. With the Smart Control package, you get the whole kit and caboodle. You can also control your thermostat, small appliances, and locks from any web-enabled device, no matter your location plus 1TB of cloud storage.
Whether you want to turn on a lamp or make sure the coffee maker is turned off, you can do both from across town or across the country with Vivint Control. With the Smart Control package, you can remotely control your thermostat, lamps, and small appliances from any web-enabled device. Whether you want to turn off the curling iron or turn down the thermostat while you're not home, you can do so from your smartphone. In addition, Vivint also offers solar panel installation for customers looking to go green and lower electricity bills even more. All the parts of a Vivint home security system communicate wirelessly, and the system communicates with a monitoring center via a cellular uplink. This means the entire alarm system is 100% wireless, no phone line necessary. Vivint offers a touchscreen panel with every package. This control panel is the hub of your system, and it includes an LCD screen and remote access capabilities. Vivint's streaming video allows you to watch real-time camera footage or recorded clips of your home from any location.
Just pull out your smartphone or other web-enabled device to check up on your home and see camera footage. If you're home and don't wish to record, simply use Privacy Mode on your camera to disable remote viewing and recording, or turn it off completely. See how stacks up. View SafeWise's best security systems As we start the sprint to this year's holiday shopping season, I had hoped to start to see the disappearance of the store-centric mentality that has hurt so much of retail for years. This is best illustrated by complaints — from the likes of Target, Walmart and Home Depot — that they are being victimized by showrooming with Amazon. It was a bogus argument from the start.I mention this disheartening thought because I just tried — unsuccessfully — to give money to Home Depot, only to have Home Depot's store-centric — not even chain-store-centric but individual store-centric — mentality drove me into the waiting HTML arms of Amazon. This time, I really was determined to buy the item from Home Depot, but Home Depot's suicidal store-centric policies defeated me.
And now, my tale. This weekend, I needed a new doorbell chime. (Who knew that they don't last forever?) It had very precise specs for a digital doorbell. Because I was working with a contractor from Home Depot, I wanted to get the chime from Home Depot. Best of all, there are several Home Depots near me, and the item is carried by the chain.In researching the product, I found that Amazon offered it for a few dollars less than Home Depot (and, as a Prime Member, I would get free shipping). Still, I wanted to get it from Home Depot. This was Home Depot's sale to lose — and it managed to do exactly that.I quickly found the item on the Home Depot website. Even better, the page volunteered that this product was in stock in more than 200 stores. So far, so good. The site, bizarrely, had set as my local Home Depot store a location that was quite far from me. If I had never visited Home Depot's site, this would be excusable, because using IP address to guess location is far from precise. The reality, though, is that I have made multiple buy-online-pickup-in-store purchases from Home Depot, and I routinely have to change my "local store" to the store actually closest.
Ever heard of cookies, Home Depot?But this a minor matter. I changed to my actual local store and proceeded to check availability. It was a Sunday and I had some time. I would drive to a different Home Depot. I asked the site for the next closest. OK, how about the third closest? I went through six stores — none of them had stock, but the site kept bragging that it was in stock in more than 200 stores.Instead of forcing me through this sadistic guessing game, why didn't the site simply let me see the nearest stores where the item actually is in stock? It's certainly not because Home Depot's e-commerce team never thought of this. It's because Home Depot is not merely being store-centric, but focusing on individual stores. The managers at specific stores want to tell you if a desired item is there. But if it's not, they'd rather sell you something similar. They would much prefer that than sending you to another store manager's turf, where you may also make a lot of other purchases. A Home Depot executive once told me how customer-centric the chain now is.