DIGITAL MARKETING

DIGITAL MARKETING

WHAT DIGITAL MARKETING IS?

Digital marketing is nothing but it is online marketing it can help to promotion of products/services. The products that are sold online are promoted through digital marketing. Digital marketing helps to connect customers through the internet with the help of mobile phones, laptops, social media, television, etc. The work of digital marketing is to connect with the audience on different digital platforms and enhance the brand reach and also enhance brand visibility and create a buzz about any product/service on digital channels. In digital marketing, many firms invest in training for enhancing customer reach.

The work of digital marketing is to connect with the audience on different digital platforms and enhance the brand reach and also enhance brand visibility and create a buzz about any product/service on digital channels. In digital marketing, many firms invest in training for enhancing customer reach. Digital marketing is important to bits of help to reach a larger amount of audience and it helps to target the audience that the people who are most interested to buy your product/service. If you place an advertisement on Billboard, TV, there are limited people over who sees the ads.

The ways of doing digital marketing are:-

1. SEO (Search engine optimization)

2. SMM (Social media marketing)

3. SEM (Search engine marketing)

Digital marketing is important to bits of help to reach a larger amount of audience and it helps to target the audience that the people who are most interested to buy your product/service. If you place an advertisement on Billboard, TV, there are limited people over who sees the ads.

Digital marketing allows you to target and identify a high audience and it sends that the audience personalized most converting marketing messages. Digital marketing is can allow you to conduct the research necessary to identify the buyer personally and it helps you to market with sub-groups within your target audience. If you have multiple products or services for different buyer personas, this is very helpful.

It's more cost-effective than traditional marketing methods. Digital marketing is make you track campaigns daily and decrease the amount of money you're spending on a certain channel if it isn't demonstrating high ROI. The traditional forms of advertising is can't be said as same. If the billboard performs is doesn't matter but its costs are the same, It does not convert for you. And the plus, in digital marketing, we have complete control that we spend money we will choose. A strategy of digital marketing allows you to know that you're never wasting money on channels that channels don't perform well.

The role of digital marketing to a company is traditional marketing might exist in phone communication, or physical marketing, print ads, digital marketing can occur electronically and online so it can be easily branded to reach customers, including email, video, social media, and search engines.

DIGITAL MARKETINGTypes of Digital Marketing:

1. Search Engine Optimization (SEO)

2. Social Media Marketing

3. Content Marketing

4. Inbound Marketing

5. Marketing Automation

6. Email Marketing

1. Search Engine Optimization (SEO)

Search engine optimization is the process of optimizing your website in search engine results pages, it can be increasing the amount of organic traffic your website receives. And websites, blogs, and infographics are the channels that benefit from SEO includes.

On-page SEO:

The on-page SEO is nothing but it focuses on all of the content that exists on the page when looking at a website. the keywords that can be researched for their search volume and intent, So we can answer questions for readers and rank on the search engine results pages those questions produce so it can be called on-page SEO.

Off-page SEO: 

Off-page SEO is nothing but this is the process to increase the visibility of your website and drive traffic to your website. And the off-page SEO have terminologies it's like Backlink, Link building, External linking, Inbound link, these four things are in the same process. Do follow is the process of reading my website and index it this is called do-follow. No follow is the process of reading my website and don't index it. Reciprocal link - Exchange link. (DA)-Domain authority so these are the things that can be in the off-page SEO.

Technical SEO:

Technical SEO is nothing but it can be focused on the backend of your website, and how your pages are coded. Structured data, CSS file optimization, and image compression it is the forms of technical SEO and it can help you to increase your website's loading speed and it can work like search engines like Google. So it can be called Technical SEO.

2. Social Media Marketing

Social media marketing is nothing but it helps you to promote your brand and your content of social media channels to increase brand awareness, generate leads, and drive traffic for your business.

In social media marketing the channel we use include:

• Instagram.

• Facebook.

• Twitter.

• LinkedIn.

• Pinterest.

• Snapchat.

So these are the account that connects social accounts for posting purposes, In the social media inbox in one place, you can get your direct messages.

3. Content Marketing

Content marketing is nothing but it creation and promotion of content of generating brand awareness, lead generation, traffic growth, and customers. The content marketing strategy that can play a part in marketing 

include:

• Blog posts:

The blog post is nothing but on a company blog, it can help you write and publish articles demonstrate to make it traffic for your business. It can give you to convert website viewers into the sales team

• Infographics: 

The infographic is nothing but it can be used for website visitors to visualize a concept because sometimes they want to show not to tell it can be helpful for them. So it can be called infographics.

4. Inbound Marketing

Inbound marketing is nothing but refers to a marketing methodology where you engage, attract, and delight customers at every stage of the marketing journey. In every digital marketing you can use the tactic listed above, The inbound marketing throughout a strategy to the customer experience we need to create a work with the customer not to do against them. I gave some of the classic examples of inbound marketing v/s traditional marketing.

• Video marketing vs. commercial advertising.

• Blogging vs. pop-up ads.

• Email contact lists vs. email spam.

So this is the information that can be captured about inbound marketing.

5. Marketing Automation

Marketing automation is nothing but can be referred to as the software that serves to automate the basic marketing operation. In this marketing automation, many of the marketing departments can automate the tasks they would otherwise do manually, Such as four different methods.

Email newsletters:

The email automation does not allow you to automatically send emails to your subscribers. And it can also help you to edit like expand and decrease your contact list as needed. So the newsletters are only going to the inboxes of people who want to see them. So it can be called an Email newsletter.

Social media post scheduling:

In the social network if you want to grow your organization's presence you need to post frequently. This posting makes a manual bit of an unruly process. In your social media channels, scheduling tools push your content on social media. So the time of focusing on the content strategy we need to spend more.

Lead-nurturing workflows:

Converting those leads and generating leads into customers can be a long process. you can process automatically by sending leads specific emails and content to the certain criteria, As they download and open an ebook.

Camping tracking and reporting:

Marketing campaigns can include a ton of different people, content, emails, phone calls, webpages, etc. In marketing automation can help you sort all the things you work on by the campaign it's serving the performance of that campaign based on the progress everything of these components makes over time.

6. Email Marketing:

Email marketing is used for companies to communicating with their audiences. Email is used to promote events, content, and discounts. And it is also used to direct people towards the business,s website. The types of emails you might send in an email marketing campaign include:

• Customer welcome emails.

• Follow-up emails to website visitors who downloaded something.

• Blog subscription newsletters.

• Tips or similar series emails for customer nurturing.

• Holiday promotions to loyalty program members.