Digital conversion leader в Unilever Russia

Обязанности:

Key professional requirements:

• Bachelor or Master degree in marketing-, communication- or commercial direction

• 4-6 years of working experience in similar function

• Experience in online conversion-based marketing in B2C or B2B branch

• Experience in creating data-driven campaigns in campaign management tool(s)

• Experience in analyzing and reporting campaign results

• Fluent English, verbal & written

• Knowledge of Google analytics

Требования к опыту:

Main accountabilities:

• Full leadership and responsibility for digital presence & activity – social media presence, content on third-party e-commerce sites, web shop, media across brands, eCRM.

• Delivery of digital targets – traffic, engagement, profiled operators on database, incremental sales through e-commerce.

• Creation of an annual digital plan in line and strategy and with input from marketing team

• Responsible to ensure connected operator journeys through e-commerce channels.

Manage the always-on 80/20 content calendar, working with stakeholders to develop and publish engaging content and achieve top ranking in search

• Multichannel campaigning: Manage the digital campaigning plan to known and unknown operators to drive engagement and conversion to sale through e-commerce and off-line channels. .

• Lead and optimise performance-based digital advertising across all brands – display, social, SEM.

Образование: высшее

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https://5716-office.experium.net/vacancies/1894/?hide_respond=0

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