Digital brand manager в PepsiCo

Main responsibilities:

• Identify resources, competitive environment, possible partners, opportunity areas, and propose activation plans and KPIs to ensure our brands are leaders of digital engagement.
• Create a full digital calendar plan and engagement platform, setting the direction on what will be delivered by category (Hero) vs. local (Hub/Always-on) and ensure that digital channel needs are considered from the beginning of the ideation process.
• Be a part of the category digital content creation team to create and secure sign off from stakeholders for multi-market hero/campaign toolkit. Manage hub, micro-spike, and always-on content and/or brand guardrails at a category level.
• Orchestrate the digital media planning, buying, and digital content launches. Deliver clear reviews of activity performance vs. plan and define future recommendations to optimize/improve digital performance
• Full project, agency & budget management to deliver digital marketing calendar on time & in full.
• Lead Test & Learn category priorities to drive future growth aligned with CoE framework for digital marketing / eCommerce and BU needs
• Partner with analytics team & CoE to develop a common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks. Collaborating to define target digital share of media based on econometric modeling meta-learnings.
• Champion best practice approach to managing owned channels incl. website hosting and CMS, Community Management, CRM, and SEO optimization. Lead creation, transition, and management of any multi-market websites and social pages following CoE best practice.
• Lead relevant multi-brand projects i.e. defining and managing category digital agency roster
• Stay current on the strategic digital landscape (consumers, shoppers, competitors, technologies, etc.) and share this information with key stakeholders.
• Support the Digital Capability agenda with the CoE and Marketing Capability team, both on the specific capability sessions, but mainly during the on-going day to day work with the teams to help up skill future marketing capability.
• Encourage senior management to think digital by continually communicating a consistent vision and strategy, showcasing opportunities, plans, and results.

Requirements:

• 6-8+ years of relevant digital/brand marketing experience [FMCG industry preferred]
• Digital Marketing expert. Digital must be his/her passion. Constantly updated on new trends, social media fanatic, knows and explains best cases from brands around the globe etc. … BUT always from marketing and brand management point of view: understands consumer insights, plans media to build equity, knows how to deal with consumers and customers.
• Strategist - creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
• Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute. Strong time-management skills, highest concentration and attention to details are crucial.
• Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
• Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans in environments of diversity and uncertainty, and work with a positive "make it happen" attitude.
• Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities.
• Inspire others - ability to engage a broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
• Innovative and entrepreneurial - keen interest in brand engagement platforms, digital business models, and new technology advances
• Collaborative and honest - work with integrity as a valuable member of the virtual European digital team, sharing best practice and building on others work to drive synergy, agility, and pace of change across the sector

Apply:

https://apply.pepsicojobs.com/jobs/115793BR/Digital+Brand+Manager+EER+(Dairy)?lang=ru-RU