Digital analyst в Adidas

Key Responsibilities:

Independently providing digital analytics services to achieve our business goals (with focus on NPS) 

Collect high level requirements from the user community, in particular the hub editorial team and the markets’ brand digital stakeholders 

Work independently and collaborative, by maintaining a strong relationship with local Consumer Insights team, local & global Digital teams and ensure sharing and consistency with them 

Collect KPIs, reports and dashboards needs and derive actionable insights to support the effectiveness of marketing spend 

Maintain the analytics toolbox, enabling the brand marketing organization to work data driven and have timely actionable insights 

Ensure that the data is relevant and accurate 

Provide reporting and insights to the decision makers 

Challenge the status quo by monitoring the market for innovation solutions 

Keep up to date on the development of the ecosystem (key trends in technologies, players, vendors, etc.) 

Assist in generating actionable insights to support brand/campaign optimization 

Design, specify, produce and at times build reports and dashboards 

Assist with developing and measuring marketing stimuli (A/B and multi-variant) test results in collaboration with creative, media, and technology teams to build robust marketing and advertising strategies 

Track, report, and analyze website analytics and PPC initiatives and campaigns 

Knowledge, Skills and Abilities :

Broad knowledge of social media, web and mobile business 

Excellent analytical, numerical, strategic and influencing skills 

Ability to influence and build relationship quickly and to work collaboratively across a number of departments and teams 

Strong communication skills, ensuring that insights are understood and translated into actions 

Good networking skills in an international context 

Strong technical understanding of database and query language 

Fluency in English (spoken and written) 

At least 1+ years analytics responsibility, in particular web and social media analytics 

Hands on experience with analytics tools, e.g. Adobe Analytics, Google Analytics, Sysomos, Simply Measured, Socialbakers, Sprinklr

Apply:

http://careers.adidas-group.com/jobs/digital-analyst-165196?locale=en&jobPipeline=Indeed