CryptoTraffic

An ICO (Initial Coin Offering or Token Sale) is a type of fundraising where in exchange for money (Bitcoin, Ethereum or fiat money) investors receive tokens (coins). Projects that launch an ICO promise an investor that tokens will have value and can be used after the ICO.

It’s the first sale of tokens. Most often, money is collected for advertising the main ICO.

Token is A unit of value that an organization creates to self-govern its business model, and empower its users to interact with its products, while facilitating the distribution and sharing of rewards and benefits to all of its stakeholders.