copywriter

Committed, dynamic and with a passion for precision, we revolutionise the world of measurement and survey.

High-quality and high-end products inspire you. With creative concepts and strategies, you convince both existing and new customers of our surveying solutions. A confident behavior and professional know-how mark you out? Join our team and make your visions come true!

Copy Writer & SEO Specialist (f/m/d) 

[place name removed]

This appeals to you

• Generate original, efficient, customer-oriented and SEO-optimised content
• Provide content creation guidance to Product Marketing team members and participate in ideation processes like campaign planning, asset planning and messaging creation
• Write and proofread internal and external distribution in printed and online form, ensuring all content is on-brand, consistent in terms of style, quality and tone of voice
• Write compelling texts for diverse online/offline types of assets and channels (website, blog, Social Media, white papers, case studies, brochures) 
• Arrange and conduct interviews with subject matter experts, write articles based on those interviews and build up relationships for follow-up content
• Analyse content performance and give recommendations based on the analysis
• Support in creating powerful campaigns (slogans, headlines, in-depth messaging)
• Support Media Relations with the writing of product press releases and preparing of feature articles

This is you

• University degree in communications, marketing, English or journalism equivalent
• Background in engineering and affinity for technical topics, e.g. Surveying or Construction
• Minimum 5 years of experience in researching, writing and proofreading communication materials about engineering or technology topics, e.g., news articles, reports or newsletters
• Experience in researching, leading projects, writing and proofreading communication materials about engineering or technology topics, e.g., news articles, reports or newsletters
• In-depth understanding of the user experience with solid SEO knowledge (keywords, conversion rate optimisation, necessary web design skills, etc.) – all focused on user behaviour and expectations
• Native English speaker with excellent writing, editing and proofreading skills
• Social Media experience with good knowledge of main channels (LinkedIn, Facebook, Twitter, Instagram), experience with paid and organic posts
• Experience in using various tools daily, e.g. MS Office, Google Analytics, Sitecore, Word Press, Adobe Creative Suite, Pardot, Salesforce, etc.