LEGO Star WarsSee allLEGOLEGO bricks are a classic building toy enjoyed by the young and young at heart for generations. At Walmart, you'll find a wide seletion of LEGO sets, all at Every Day Low Prices.LEGO sets let you build new and familiar worlds in creative ways. With LEGO Super Heroes sets, you can enter the worlds of your favorite superheroes, including Batman, Spider-Man and the Avengers. Enter the Star Wars universe with Star Wars LEGO sets. Recreate scenes from Jurassic World with LEGO Jurassic World sets. Or build your own urban landscape with classic playsets'>LEGO city sets. Fans will also get a kick out of LEGO Minecraft sets and LEGO Creator sets. For imaginative pretend play, check out the LEGO Friends sets. And for the perfect introduction to building with LEGO bricks, pick up a LEGO Juniors set.With a huge selection of LEGO sets and other toys at great prices, Walmart has you covered. Lego USA, a Danish manufacturer of children's toys and games has been a family owned company since its' founding by Ole Clirk Christiansen in 1932.
Lego USA believes in supporting children's creativity through learning and playing. The world famous Lego toys are made through safe, ethical and environmentally friendly procedures, so when you buy Lego USA for your children, you can be sure that they are playing with safe products. In 2013, Lego USA became the most valuable toy company in the world.Lego USA offers toys and games for boys and girls from under 2 years old to over 12. From Mini Figures to Bricks to Teenage Mutant Ninja Turtles and Lord of the Rings figurines, Lego USA has toys for everyone. Whether you want to boost your child's creativity, enjoyment or learning, Lego USA has a variety of choices! Lego USA Hero Factory will inspire your children to become heroes. Discover the architect potential in your child with Lego USA Architecture for building the skyscrapers and cities of the future. Finally, test Lego USA's most successful recent collection, Lego USA Friends. Most of Lego USA products are under $75.Buy Lego in the USA and ship to your home country with Borderlinx.
You pay cheap international shipping, tax & duties upfront, which you can calculate before purchasing with our shipping cost calculator. A number of services are available through Borderlinx to make international ordering from Lego USA hassle-free, including concierge, free repacking and consolidation services.I’m sure many LEGO fans across the world have wondered why the US has the lowest LEGO prices while countries in Europe and Asia have significantly higher prices, oftentimes twice that of the MSRP (Manufacturer’s Suggested Retail Price) for a LEGO set in the US. There are even countries where LEGO costs up to three or four times the prices in the US. Here is the answer from Mads Nipper of LEGO’s Corporate Management. Our selling costs in Europe and Asia are higher than in the US because of the size of US market and retailers (economies of scale). Furthermore, the US market is by far the most price competitive in the world. These factors combined mean that we have for years priced our products higher in eg Europe than the US.
In recent years, the difference has been increased due to the weakening US dollar – but we have consciously decided not to let this (hopefully short term) weakening of the dollar hurt the US consumer. And in order to stay profitable as a company, we cannot decrease our European prices – especially seen in the light of increasing cost pressure on oil, labor etc. Finally, final pricing in the market place is obviously determined by retailers, which is something we cannot and will not influence.Tell all your friends!If you have been involved in the LEGO hobby for some time you are well aware of how important it is to have a LEGO shopping strategy. LEGO is not cheap, and both the LEGO Company as well as retailers are taking advantage of the popularity of the brand by keeping prices as high as they can. This is an unfortunate occurrence, especially in the current economy. Ultimately the strategy may backfire both for LEGO and retailers, but that is another topic, and whatever they do, we can still develop our own LEGO shopping strategies to get the best deals.
One of the places people often shop for LEGO is Toys’R’Us. It is pretty much the only toy-shop chain left in the USA, and people naturally think of visiting them first when shopping for LEGO or other toys. One thing they are often not aware of however is how much Toys’R’Us jacks up prices on LEGO sets (and probably everything else too). A $5-$10-$20 mark-up from regular retail price is very common. Worse is when Toys’R’Us advertises sales around holidays. You will see 40% Off and BOGO 50% (Buy-One-Get-One-50%-Off) sales on LEGO advertised on the Toys’R’Us website and at their retail stores. However that 40% or 50% off is NOT what you think it is! In fact you often end up worse then buying the same LEGO set at an Official LEGO Store, or some generic retailer like Wal-Mart. I will show you how Toys’R’Us is cooking the numbers and what you really end up with when you bite the hook on a Toys’R’Us LEGO sale. Eye-opening, isn’t it? The point is that if you want to get LEGO for the best prices, you really have to do your math. L
EGO shopping could actually be quite fun if you take finding the best prices as a challenge. And it doesn’t have to be a long and tedious endeavor. Just have the latest LEGO Catalog or visit the Online LEGO Shop to check regular retail prices (I like the Catalog because I can take it with me to the store I’m planning to shop at). Then have a calculator handy to decode all the pricing voodoo retailers use to lure us into buying from them. 🙄 Again, the most notorious offender is Toys’R’Us. Other retailers like Wal-Mart, Target, K-Mart, Barnes & Noble and of course Official LEGO Stores almost always use the regular retail price, and when they have LEGO sales they to be decent, even excellent (like the 50% off regular retail price on some of the best LEGO sets at Wal-Mart last December). They may not sounds as fancy as Toys’R’Us as BOGO smoke-and-mirrors LEGO sales, but you don’t have to do complex calculations just to figure out if you are actually getting a deal.