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Most Arab ancient cities have difficulties due to fast economic expansion, population increase, changing demands, and changing lifestyles. In fast-growing metropolitan regions, these historic neighborhoods must serve as city cores.

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They used to keep the medina alive and contribute to the city's economic development, but now many of these centers have vanished, replaced by modern retail malls and hypermarkets. Despite the popularity of contemporary buildings, it is feasible to preserve the few surviving historic neighborhoods. Restoring Doha's cultural identity, we think, requires returning to its origins and maintaining them in accordance with the city's current and future tendencies. Doha's Fareej Al Asmakh, a paragon of Qatari heritage, argues for urgent urban conservation. Fareej Al Asmakh should be valued as a future resource. It reflects Qatar's cultural character in the heart of Doha and should be preserved despite the proliferation of foreign high-rise projects nearby. This study examines the importance of Fareej Al Asmakh and other neighborhoods in revitalizing Doha's heart. In other words, can urban conservation revitalize and maintain Fareej Al Asmakh, preserving its cultural character while contributing to its growth and development?