I hear cries all the time from the casual Lego buyer about how expensive Lego sets have become, how they used to be cheaper...once upon a time. I've often wondered where these people are buying their Lego. Is it possible that their perception of price is simply because they are buying Lego from Toys"R"Us? I usually avoid Toys"R"Us like the plague. Occasionally, always because of a promotion or exclusive, I will venture through the doors of the big box toy store to purchase Lego. It wasn't always this way. Even though I have always been a big Lego shop-at-home user, there is something to be said for going into a store to see all the products lined up in person. I used to do this almost exclusively at Toys"R"Us, until a few years ago when a Lego brand store opened adjacent to my normal shop. After going into the Lego store on a regular basis, I started noticing the price differences. I found that sets at Toys"R"Us are generally a dollar or two more than they were at Lego. Sometimes they would be 5, 7, even 20 dollars more than the price of the same item at the Lego brand store.
While shopping at Target or Walmart, I would take note of their Lego pricing as well. It was the same retail purchase price (RPP) as I could get directly from Lego. Even when items are on Sale at Toys"R"Us, or when they run one of their buy-one-get-one 40% off sales, it sometimes only brings the pricing down to normal RPP. Here are a few examples: City Camper Van (60057) - A smaller set and one of the best value sets that is out right now. Sopwith Camel (10226) - This one is fairly exclusive. It is not even available at WalMart or Target and getting harder to find anywhere at all. A $25 markup by Toys"R"Us. Defend the Batcave (10672) - Just sneaking in a few extra bucks on this Juniors set. Minstorms EV3 (31313) - One of the most expensive sets that Lego puts out currently. Even on sale, this robotics set is also marked up. Water Scooter Fun (41000) - Reddit user tophrman pointed out this gem. Probably the largest percentage markup I have ever seen. Why does Toys"R"Us do this?
What makes the same toy more valuable because it is on the shelves of one store compared to the next? I'm not talking about only exclusive items here, I'm talking about the same sets that are available nearly everywhere that Lego is sold. These other stores sell Lego at RPP (or lower), while Toys"R"Us marks up dozens of sets.How do we stop it while still having access to some of the cool exclusive stuff that you can only get at Toys"R"Us? Please discuss in the comments below.Did you successfully complete your main reason for visiting RetailMeNot today? What is your main reason for visiting RetailMeNot today? Thanks for your feedback, we are always working to make RetailMeNot a better site to save you money.ToysRUs Coupons & Promo CodeClick through to see all the current ToysRUs and BabiesRUs coupons and promo codes. !Leave a tip (optional)250I love earning points when I shop! Save On LEGO At ToysRUsThere's still time to claim your deal! Click here to see the newest sets and all the LEGO sales!
No promo code necessary.Leave a tip (optional)250I bought a best-selling Lego set for my nephew! Today's Deals At ToysRUsTreat yourself to huge savings when you shop this special offer from ToysRUs! No ToysRUs promo code required.Leave a tip (optional)250I bought my niece a puzzle mat for $21.99! Exclusive Promotions & Discounts From ToysRUsSign up for emails to save! You'll receive alerts about sales, coupon codes, and more in your inbox. BirthdaysRUs Bargains From ToysRUsSave more with savings for BirthdaysRUs items. Enjoy Free Shipping On Your Order Of $29+ At Toys R UsDon't miss out on great deals! Shop at Toys R Us and enjoy free shipping on your purchases of $29 or more. 01/31/2018 CST Think Spring Sale!Save big on online deals at ToysR Us during this spring sale. 03/06/2017 CST Earn Up To 10% Back | Baby RegistriesSign up for a ToysRUs baby registry and earn up to 10% back on purchases made through that registry. Click here to learn more. ToysRUs Kids' Birthday Collection SaleSave big on everything you need to give your little one the best birthday they could ever wish for!
Save on essentials items from gifts to plates with this offer by Toys R Us. Nintendo Switch Is Here At ToysRUsDon't miss the chance to get the Nintendo Switch at ToysRUs! 03/06/2017 CST9 Lego Batman Toys BOGO 40% OffThe Lego Batman Movie has arrived, and ToysRUs has coupons and deals to celebrate! Select Lego Batman sets are buy one, get one 40% off, no code or special access required! Some restrictions may apply.8 Clearance Blast! | Save On 1,000s Of ItemsSave on thousands of items by shopping clearance now!6 Free Store Pickup With Any Order Today!Enjoy the savings on free store pick up from ToysRUs now!5 Star Wars Collection At ToysRUsSave big on ToysRUs Sales! Destination Star Wars.5 Get A Call From Geoffrey On Your Child's Birthday!Become a Rewards "R" Us member and sign up for Geoffrey's Birthday Club to get a whole lot of perks, like a chance to win an all-expense-paid trip to New York City and a call from Geoffrey, along with a card and gift, on your child's birthday. Party Supplies SaleVarious different party themes to choose from.
Save On Halloween Costumes At ToysRUs!Now through 10/29 at ToysRUs! Get Halloween costumes up to 40% off, all without using a coupon or promo code! Savings On School SuppliesSave for the coming school year on backpacks, school supplies, classroom furniture, teaching resources, and more! No promo code needed.Gift FinderFind any toy you could imagine for all the little ones in your life with this offer by ToysRUs. Use their gift finder to find great deals on all the top toys for the little ones you love. Today's Deals At ToysRUsCheck out Today's Deals at ToysRUs! Find great prices on the hottest toys!8 30% Off Melissa And Doug Disney Mickey Mouse Clubhouse On The Farm Wooden Barn Set And Minnie Sweetheart Cafe Wooden Set From ToysRUsSave with fun offers at ToysRUs! Get 30% Off Melissa And Doug Disney Mickey Mouse Clubhouse On The Farm Wooden Barn Set And Minnie Sweetheart Cafe Wooden Set. 03/04/2017 CST6 25% Off Character-Themed Upholstered Chairs At ToysRUsSave big on ToysRUs sales! Get 25% off character-themed upholstered chairs.
03/05/2017 CST6 25% Off Shopkins KinstructionsShopkins on sale at ToysRUs now! 03/03/2017 CST6 Save With Our Spring Break SaleShop ToysRUs now for great deals like this one! Save With Our Spring Break Fun Cyber Sale! 03/04/2017 CST6 Savings Center Now!ToysRUs is now your savings center for toys!Buy 1 Get 1 For $1 All Toys'R'Us Brand BatteriesAwesome deals on batteries at ToysRUs today! 03/03/2017 CST20% Off Project Mc2 Play Sets, Dolls And AccessoriesToysRUs offers deals on play sets now! 03/03/2017 CST25% Off Lego Dimensions Story,Lego dimensions discounted at ToysRUs now! 03/03/2017 CST50% Off Skylanders Crash Adventure Pack W- ToysRUsToysRUs has fun. Act now and get 50% Off Skylanders Crash Adventure Pack With Order Of Imaginators Starter Pack 03/03/2017 CSTClearance Blast Sale From ToysRUsSave big at ToysRUs with fantastic clearance savings! Enjoy their Clearance Blast Sale and get great toys for your kids now!Disney Beauty And The Beast 25th Anniversary DVD Was: $19.99 Now: $17.99 From ToysRUsGrab fun offers at ToysRUs!
Buy the Disney Beauty And The Beast 25th Anniversary DVD Was: $19.99 Now: $17.99. 03/03/2017 CST20% Off Little Live PetsLittle Live Pets on sale at ToysRUs today! 03/03/2017 CST20% Off Madame Alexander Baby Dolls - ToysRUsToysRUs has more. Act now and get 20% Off Madame Alexander Baby Dolls 03/03/2017 CST20% Off Power Rangers Movie Action Figures And Role Play From ToysRUsGet fun savings from ToysRUs with 20% Off Power Rangers Movie Action Figures And Role Play. 03/03/2017 CST20% Off Tween Cosmetics & Fashion Accessories - ToysRUsToysRUs has savings. Act now and get 20% Off Tween Cosmetics And Fashion Accessories 03/03/2017 CST$34.99 - VTech Activity Cubes - ToysRUsToysRUs has more. Act now and save on a VTech Activity Cubes Was: $49.99 Now: $34.99 03/03/2017 CST30% Off Melissa And Doug Disney Princess Deluxe Wooden Magnetic Dress-Up Set Was: $24.99 Now: $17.49 From ToysRUSEnjoy savings from ToysRUs! Get 30% Off Melissa And Doug Disney Princess Deluxe Wooden Magnetic Dress-Up set. 03/03/2017 CSTGreat Deals On Hot Toys And Games From ToysRUsDon't miss out on exciting offers from ToysRUs with Great Deals On Hot Toys And Games.
03/04/2017 CSTSky Viper Remote Control Hover Racer Gaming Drone Was: $99.99 Now: $69.99Enjoy the savings on Sky Viper from ToysRUs today! 03/03/2017 CSTBrightlings Sale - ToysRUsToysRUs has more. Act now and save during the Brightlings Sale 03/03/2017 CSTShopkins Chef Club 12-pk Was: $9.99 Now: $6.99 From ToysRUsDon't miss out on deals from ToysRUs! Buy a Shopkins Chef Club 12-pk Was: $9.99 Now: $6.99. 03/03/2017 CST20% Off Uncle MiltonToysRUs offers deals on Uncle Milton today! 03/03/2017 CSTLeapFrog LeapStart Interactive Learning System Sale - ToysRUsToysRUs has more. Act now and get LeapFrog LeapStart Interactive Learning System Sale 03/03/2017 CST20% Off Marvel Dr. Strange Toys - ToysRUsToysRUs has savings. Act now and get 20% Off Marvel Dr. Strange Toys 03/03/2017 CST9 Up To 60% Off | ToysRUs DealsToysRUs serves up an enticing array of deals each week - scope them all out here. Scroll to the bottom of the page and click "Savings Center" to view this weeks offers.Leave a tip (optional)250I saved on back-to-school supplies, including backpacks, colored pencils, and markers!