Content on this page requires a newer version of Adobe Hakuhodo Percept has bagged the creative mandate for the mattress brand Sleepwell, the flagship brand from the Sheela Foam Group. In a multi-agency pitch that involved strategy, creative and execution plan presentations including Digital, BTL and ATL, Hakuhodo Percept won against Enormous Brands, The Mob, Synapse and Thinking Folks. The incumbent agency was Equus Redcell. As per available data, the size of the Indian mattress market is estimated at Rs 5,000 crore, [of which the organized market constitutes Rs 2,500 crore] and is growing at 12-15% per annum. In keeping with the Sleepwell’s philosophy, Hakuhodo Percept will be building further on the differentiator of “Sleepwell My Mattress” a new concept in the Indian mattress Industry that differentiates the brand Sleepwell. This new offering will change the way mattresses are purchased. The task for the agency ahead will be to communicate to the consumer the advantages of a Sleepwell mattress over other products available in the market place and create awareness about the different surface feels to suit individual preferences, all available at the same price point.
Plans are afoot towards a 360-degree communications programme. Confirming the win, Pooja Malhotra, Senior Vice President, Hakuhodo Percept, said, “We are absolutely delighted and raring to get started on the new mandate. It’s an unexplored category that makes our task both exciting and challenging. Our endeavours will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category.” On Hakuhodo Percept’s appointment as Sleepwell’s creative partner, Manoj Sharma, Vice President, Marketing, Sleepwell said, “We found Hakuhodo very much in sync with the vision that we so passionately pursue, for our brand Sleepwell. Their ability to think out of the ordinary and to present a strong differentiating strategy for the brand Sleepwell convinced us, on the merits of this new partnership.” HIT extends humour through Anti Roach gel campaignAmul''s take on the recent Onion crisis Brooke Bond Red Label’s new ad addr...
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This world class sleep accessory is a product of finest quality, care and craftsmanship. Each pillow is designed specially for the neck, back and shoulders. Featherlight Fitted Sheets to waterproof Protectors, comforters to ultrasoft Bed Linens, the Komffy range comprises of everything you need for a good night’s sleep.Home Accessories & Decors Mattresses & Bedding Dealers Mattresses & Bedding Dealers in Delhi 700+ Mattresses & Bedding Dealers in Delhi Tell us your need, we'll connect you with service experts Fill and submit the form below Verified service providers will call you Get quotes, compare and hire the best Tell us more about your requirements so that we can connect you to the right Mattresses & Bedding Dealers You have successfully posted your need You have successfully posted your requirement We're working to find matched experts for you. We'll SMS / email you the info shortly. Why fill this form We purchased a mattress last month.
The whole process was a great experience. We were treated with respect in the showroom. The staff assisted us in selecting a fabulous mattress.Delivery and installation were on time and we have been most happy with the new mattress. We definitely would recommend you to people looking for new mattresses. Recently visited a Sleepwell showroom to purchase a Mattress. The staff was very courteous and helped us in choosing the right product according to our requirements as well. Right from purchase to delivering the product to laying down the mattress, the whole process was very smooth. The product is also exceeds expectations, it's very nice! Overall, more than satisfied! On behalf of my company I want to extend my sincerest gratitude for your dedication, insight and unwavering focus and commitment to my company. It is refreshing to have a company that is creative, highly responsive and sincerely cares about the client and their success. the product made by Sheela form is very good.