If you live in Houston, you might notice the seemingly rapid growth in the number of Houston-based locations, especially within Houston's 610 Loop. Mattress Firm locations have been springing up in prime locations around town, blanketing neighborhoods, including three recent stores in Montrose alone, at West Gray and Montrose Boulevard, Westheimer and Wesleyan, and . Across the country Mattress Firm has , including many here in Houston. They're on a king-sized mattress manifest destiny across the nation! (Mattress Firm even had four pop-up-like locations at the this year, with three in the NRG Center, and one in NRG Park.) Now it seems there's another mattress competitor in town, . If you've been through the Montrose Boulevard and Westheimer intersection recently, you will notice that these stores are directly next door to one another (). But, don't lose any sleep over their juxtapositional location. What may look like firm completion between two mattress marvels is just a complementary business move on Mattress Firm's part.
The company acquired Mattress Pro in 2007, allowing the company to provide a different mattress buying experience. As shown in their , the Mattress Pro brand provides greater value though the company's bulk purchases. I presume the buying experience at Mattress Pro is a bit less comfortable, where Mattress Firm provides a shopping experience based on comfort, letting prospective customers plop down on each mattress to test its support. (I haven't stepped foot into either store, so if someone can provide a better explanation of the mattress buying experience at either one, please let me know.) The new Mattress Firm location at the corner of Westheimer and Montrose Boulevard is being housed in a former Blockbuster Video space, which should not be surprising considering that the senior vice president of Real Estate and Development for Mattress Firm, Bruce Levy, once worked for Blockbuster. It's been a common theme as the chain continues to expand to new markets. It's something that can be seen in Baton Rouge, Louisiana, Oak Creek, Wisconsin, Sumter, South Carolina, and Asheboro, North Carolina.
This strategy makes great sense, as most mattress stores require minimal interior remodeling or design, and many of the now-vacant Blockbuster stores are situated in prime locations with heavy traffic. In Houston we can probably expect other Mattress Firm or Mattress Pro locations to open in former Blockbuster spaces. With nearly 27,000 new apartments ready to come online in the next year, we can probably expect some more Mattress Firm or Mattress Pro openings. Could we see one along Yale Street soon, possibly at the Yale Street Market retail center? It would seem fitting considering the large number of apartment complexes scheduled to be completed or constructed soon, especially along Yale Street and the Washington Avenue corridor. A recent Bloomberg Business article investigated why there are so many Sleepy's mattress stores in New York City, especially in Manhattan, and gives us some of the factors likely considered by Mattress Firm in their site locations. Mattress Firm's growth plan (pages 16-20), marketing scheme (pages 22-25), and commercial real estate deals likely all play a factor in the number and physical location of their stores.
As noted in the Bloomberg report, some retail locations may function more like billboards, further solidifying a company's name as an authority in that particular market. Multiple or closely located stores may be the result of real estate transactions that force Mattress Firm to lease additional units in less desirable locations as a result of obtaining other prime locations. Here in the greater Houston area, we're up to 92 Mattress Firm locations, along with 19 Mattress Pro locations that are open, or soon to open. We've seen a few reasons why mattress stores may open in a particular location, but what might be some of the larger underlying factors when considering a mattress market? I used 2013 American Community Survey census tract data to look at some possible trends, along with the geolocated addresses of Mattress Firm and Mattress Pro locations. It should not be a surprise, but most Mattress Firm and Mattress Pro locations are within or adjacent to major thoroughfares, and positioned near more affluent neighborhoods.
You can see this correlation when we look at median household incomes of census tracts in the Houston region. Buying a mattress set is not cheap. Different Residence As 1 Year AgoOur certified organic products can be found in many organic mattress and bedding stores and partner retail locations, and now we have our own stores, too! Come check out our products for yourself at your local partner retailer or Naturepedic Organic Mattress Gallery. Enter your address or zip code below to find out where to buy our all-natural mattresses and organic bedding, so you can get one step closer to a cleaner, healthier sleep environment. Sorry, No Locations Were Found There are no results, please try a different zip code or expand your search radius. Naturepedic Organic Mattress Gallery 79 E Putnam Ave, Adult Products, Kid Products, Baby Products Adult Products, Kid Products 16925 Park Circle Dr Chagrin Falls, OH 44023 456 S. Robertson Blvd Los Angeles, CA 90048
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