Lego brings back an old hit from its toy boxLego is pulling an old hit from its well-constructed toy box.The Danish-based toy maker said it would bring back the Bionicle line, an announcement that was met with cheers from fans of the franchise at Comic Con in New York City this week.The Bionicle toy line initially debuted in 2001, designed as a so-called "constraction" line — a toy that was constructed by kids, but could also be used as an action figure. In the early years, Bionicle was one of Lego's hottest selling products. That hit was critical at a troubling time for the toy maker, which roughly a decade ago was reporting annual losses and was on the brink of bankruptcy as it struggled to compete in the toy aisle."Bionicle was one of the few things we had, in addition to Star Wars, that kept us afloat commercially," said Mike Moynihan, Lego's U.S. vice president of marketing. "Commercially, it was such a big success that it helped 'pay the light bill' while the rest of the core business lost its way."
The line, set to hit store shelves at the beginning of 2015, is coming at a time when Lego is in a far stronger position. Lego became the world's biggest toymaker by sales in the first half of the year, knocking Barbie and Hot Wheels maker Mattel (mat) off its perch. Lego's toys have been a hit in recent years as more and more kids play with construction toys, and the company has been busy building sets based on hot superhero characters, internally developing lines and a line of building sets meant for young girls.Bionicle was a big hit in its early years, although sales eventually ebbed and production was discontinued in 2010 after the story surrounding the brand got a little too complicated for kids. The new line, which Lego is calling a reboot, is still meant to mainly target young kids, although older fans of the line are also expected to scoop up the sets. Lego's team says the storyline is a bit simpler, important for kids to be able to understand the brand."We looked at the first three years and said 'what made it strong and pulled in kids,'" said Cerim Manovi, a Lego designer who worked on the new line and also was a member of the original Bionicle design team.
As the new line was developed, Manovi said Lego also turned to 3-D printing, a revolutionary technology that has created unique advantages and challenges for the toy industry. Manovi said that technology was particularly helpful in the design stage.Moynihan said Lego always intended to bring back Bionicle, noting that while some of the rebranding in the "constraction" segment haven't worked out as well as the company hoped, Lego still believes that form of play is relevant."We think the storyline has some legacy," Moynihan said. "A latent group had been waiting for resurgence. We thought that now was a good time to respond and bring it back to them." & FREE UK Delivery on orders dispatched by Amazon over £20. Unzip the toy box to find an incredible space station control room for realistic play.Easy to carry, stackable and portable.Colorful, Durable, wipe-clean surfaceSturdy, Heavy Duty ZippersLEGO Blocks and Minifigures not included. There is a newer model of this item: Star Wars Zip Bin Transforming Space Toy Box
Discover top brands: LEGO, Playmobil, Barbie, NERF, Sylvanian Families and more. LEGO Star Wars Medium Toybox and Playmat Dispatched from and sold by Amazon. FREE Delivery on orders over . DetailsStar Wars Zip Bin Transforming Space Toy Box FREE Delivery on orders over . Product Dimensions35.1 x 4.3 x 21.9 cm Manufacturer recommended age:3 years and up Number of Puzzle Pieces1 63,122 in Toys & Games (See top 100) in Home & Garden > Kitchen & Home > Furniture Date First Available10 July 2011 LEGO® Star Wars ZipBin® Toy Box & Playmat is stellar! Unzip the toy box to find an incredible space station control room for your favorite Star Wars characters! When the galactic battle comes to an end, park your LEGO® Creations in their storage bays with the LEGO® Star Wars ZipBin® Storage Case. Easy to carry, stackable and portable. LEGO Bricks and Minifigures not included. Colorful, Durable, wipe-clean surfaceSturdy, Heavy Duty Zippers 75125 Star Wars Resistance X-Wing Fighter Building Set - Multi-Coloured
Star Wars 75078 Imperial Troop Transport 75128 Star Wars TM TIE Advanced Prototype Set See all 70 customer reviews See all 70 customer reviews (newest first) on Amazon.co.uk Product great....but item delivered in a flatter version of the box shown in advert with my address label stuck on the outside!!! Not great for a real collector great idea for lego storage Great box/playmat, my lad loves it. Out grandson was very pleased with this. Uses it to store and transport his lego. Seems to work brilliantly. Very useful and well made. Bit smaller than expected but holds a lot of lego! excellent value useful item The recipient of this gift hasn't seen it yet, but I am happy with the purchase. Home & Kitchen > Furniture Toys & Games > Building & Construction Toys Toys & Games > Characters & Brands > Star Wars > Toys Toys & Games > Toys & Games: Amazon Global Delivery Available House by John Lewis little home at John Lewis
LEGO Movie Storage Brick Black 2. From the Official Argos Shop on ebay See more like thisThe Toy Box: Rogue One Edition: LEGO Sets, Funko POP! Vinyls, Sideshow Collectibles & MorePosted on Friday, September 2nd, 2016 by Ethan AndertonThe Toy Box is a recurring feature at /Film that rounds up some of the newest and coolest collectibles, decorations, gadgets and other memorabilia that you nerds might want for your shelves.Earlier this week, some of the new toys coming to shelves for Force Friday in honor of the forthcoming release of Rogue One: A Star Wars Story were revealed in a stop-motion short film produced by fans in conjunction with Disney and Lucasfilm. However, now the full toy lines that will be on shelves later this month have been unveiled with more LEGO sets, Funko POP! Vinyl figures, SH Figuarts figures, and more.Check out all the Rogue One toys in this special edition of The Toy Box after the jump. On the higher quality end of new collectibles coming from Rogue One, Tamashii Nations has revealed some new figures in their SH Figuarts line.
The previously unseen soldiers of the Empire include the Shoretrooper from the planet Scarif and a Hover Tank Driver coming in January 2017 and the sleek Death Trooper and the droid K-2SO coming in December this year.There’s no word on a price for these figures yet, but they’re already listed at the official Tamashii Nations website, so stay tuned over there to get a price once they’re available for pre-order.A Death Trooper doesn’t exactly sound like the best Christmas decoration, but there are plenty of geeky Christmas trees out there where this new ornament from Rogue One will fit in perfectly. The Death Trooper will be the most elite ornament on your tree, and you can add it to the rest of your ornaments on September 30th from The Disney Store. Just keep it safe until the holidays roll around unless you want to put up your tree super early. It’s a no-brainer that there will be a whole slew of new Funko POP! Vinyl figures on sale this month featuring the characters of Rogue One.
In fact, some of the characters will have multiple variations. Jyn Erso has three different versions while Cassian Andor, the Death Trooper and Darth Vader all have a couple different versions. Some of these POP! Vinyls are exclusive to Hot Topic, Target, Wal-Mart, Game Stop and Walgreens, as evidenced by the stickers on some of the boxes.All of the new Rogue One Funko POP! Vinyls will be available starting September 30th. The Hollywood Reporter unveiled some of the new LEGO sets which will be on toy shelves at various stores starting on September 30th. The new sets include Director Krennic’s Imperial Shuttle ($199.99), the Rebel U-Wing Fighter ($99.99), the Imperial TIE Striker ($89.99), the Imperial Assault Hover Tank ($29.99) and Imperial AT-ST Walker ($39.99).As you can see, each of the sets come with various LEGO minifigures including Jyn Erso, Cassian Andor, K-2SO, Baze Malbus, Chirrut Imwe and more. Of course Sideshow Collectibles is going to get in on the Rogue One: A Star Wars Story action.