Lego Friends (stylized LEGO Friends) is a product range of the Lego construction toy designed primarily for girls. Introduced in 2012, the theme includes unique "mini-doll" figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City. The Friends product range replaces Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001). Launched January 1, 2012 in North America (and December 15, 2011, in France), the line includes 23 sets[1] and features five core characters—named Andrea, Emma, Mia, Olivia and Stephanie—in various suburban settings. In the initial wave of sets, the larger sets include bricks that can build a veterinary clinic, a malt-style café, a beauty salon and a suburban house;
smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool. A description from Lego website stated: "The Lego Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends ... has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls' adventures take place—downtown, suburbs, beach, camping grounds and mountains." The launch of Lego Friends came after a $40 million global marketing push, according to Bloomberg Businessweek. "This is the most significant strategic launch we've done in a decade," said Lego Group chief executive officer Jørgen Vig Knudstorp. "We want to reach the other 50 percent of the world's children."[1] According to the company, boys comprised 90% of Lego's customers in 2011 before the launch of the Friends line.
According to NPR, Lego Friends are "one of the biggest successes in Lego's history ... The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year." The success has caused other construction-set companies such as Mega Bloks to introduce girl dolls. The first wave was released in January 2012 with 14 sets being released. The largest of the sets was "Olivia's House" which included 695 pieces and three mini-doll figures. In addition to the first sets six polypag sets have been released as promotions. In February Toys 'R' Us in the United States released an exclusive in-store build set called "Lemonade Stand" and in March Lego brand stores released an exclusive in-store build set called "Ice Cream Stand". Lego announced a further nine sets that would be released later in 2012. Subsequent waves were released in future years, expanding on various interests of the characters and their friends. Specific themes have ranged from various vocational, recreational and academic interests to agriculture, equestrianism, wildlife animal rescue and rehabilitation, and pop stardom, all complementing suburbia-themed sets.
The largest sets since the original wave have included Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel. Lego has also released accompanying products branded under the Friends theme. These include a picture frame which includes 49 Lego elements which is available from Lego brand stores and a display stand which includes 17 elements that was released as a promotional polybag. In June 2012, two books are set for release based on the Friends theme. Lego Friends: Welcome to Heartlake City and Lego Friends: Perfect Pet Show are set for release on June 18, 2012 by DK Publishing. Both books consist of 48 pages and are being published in paperback.[37] DK Publishing have also announced that they will release a Lego Brickmaster book based on the Friends theme on September 17, 2012. Lego Friends: Girlz 4 Life is a 2016 American Direct-to-DVD computer-animated film. An animated series titled Lego Friends: The Power of Friendship will air on Netflix in 2016.10300 South Redwood Road (1700 W), South Jordan UT 84095 • 385 468-1630
Kids dive into classes and exercise their innate gift for building. They come away understanding fundamental principles of engineering and physics. The experience boosts their confidence, creativity, and ability to collaborate. Kids can’t get enough. Stem Challenge using LegoTuesdays, March 28-May 24:15-5:45 PMGrades 2nd-6th$138.00 July 10-14Intro to StemAges 5-7, 9:00 AM-12:00 PM$178 July 10-14Stem ChallengeAges 8-12, 1:00-4:00 PM$178 July 17-21Minecraft EngineeringAges 5-7, 9:00 AM-12:00 PM$178 July 17-21Minecraft Master EngineeringAges 8-12, 1:00-4:00 PM$178 July 31-August 4Super Hero EngineeringAges 5-7, 9:00 AM-12:00 PM$178 July 31-August 4Super Hero Master EngineeringAges 8-12, 1:00-4:00 PM$178 Marv Jenson Recreation Center10300 S. Redwood Rd. (1700 W.), South Jordan Register online or in-person at Marv JensonEnrichment for your Child in S.T.E.A.MSCIENCE COSMOS is a fun learning program, where children develop an interest in science, technology, math, arts and engineering.
We help stimulate your child’s interest in learning by getting them excited about what they are doing. Kids love the program, because they learn by building and discovery, all in a fun environment. Students learn concepts in STEAM while they build models and machines on their own, using Lego, Knex, robots, electronic circuits, etc. We teach STEAM (Science, Technology, Engineering, Arts, Math) using Lego Robotics and other building platforms. The STEAM-ing Gaming program, utilizes Minecraft and other Game Design applications to teach STEAM concepts. We also offer a complimentary Arts Cosmos program. We engage them in a progressive curriculum that is age-appropriate. Success at Science Cosmos is a stepping stone into competitive and gifted academic programs. Enroll in our programs, and give your child a head start. Whats a better way to learn STEM concepts, than building robot and cool engineering structures. Its Learn+Fun in these self paced classes Children love to play video games.
Why not show them how to create their own games instead? Children learn STEAM Concepts with our Minecraft (Education) Courses The classes blend together skills in traditional art and digital art. Featuring art lessons from the great masters such as da Vinci. Click to Learn more on the Arts Cosmos Website. Did you know that kids comprehend Math better if they can visualize better. We bring this idea to reality with our hands on Math and Abacus math programs.We signed up for an annual Membership plan.See More Parent Testimonials Watch the Video IntroductionWatch the Video Introduction Our Son is always Looking forward to his Class ... Our son David has been learning robotics at Science Cosmos for a year. He is always looking forward to his Saturday class. The teachers are really nice, specially Dr. Ashley, who is always making sure that the kids communicate to parents what they have learned that day. We appreciate that they are making efforts to put more online videos so the kids could keep working at home.
>> MORE PARENT TESTIMONIALS This Science Mind has double the fun This Science Mind has no intentions of slowing down My son loves this program .... Look no further If you are looking for science classes for kids, science experiments for kids, science projects for kids or kids camps and classes; you have certainly come to the right place. At Science Cosmos, We have designed a fun-learning program for kids to learn about Science, Technology, Robotics, Math, Arts and Engineering (STEAM) through hands-on interactive projects. We offer a variety of weekly classes, summer camps, and after school programs that are filled with interesting and fun design-engineering, experiments, arts projects and activities for kids. Lego robotics, Lego Science and related programming classes are offered here. It is scientifically proven that when kids are having fun while learning they retain more information. Classes are for ages 4yrs to 14 yrs. Register for a FREE TRIAL CLASS or enroll in one of our classes or camps today.