A miniature Mong Kok built with thousands of plastic blocks graces Hong Kong’s first official Lego store, which opened its doors in Langham Place on Thursday despite the city’s flagging retail climate. The Danish toy manufacturer’s local flagship is targeting adult enthusiasts as well as children, with management hoping its strong brand will keep footfall high despite the economic downturn. Dr William Lo Wing-yan of Kidsland Holdings, which runs the Lego store, said there were plans to open three more Lego stores over the next three years. “Toys are a resilient market during a downturn, more so than say fashion, jewellery or cosmetics, because adults can show more restraint when spending on themselves rather than when they spend on their children,” Lo said. “Lego appeals to a wide demographic, from young kids to kid-adults,” Lo added, describing how at a preview session he saw some parents demonstrating greater enthusiasm for the toys than their children did.
“It’s a jolly and exciting store,” he said, confessing a particular fondness for the brand’s Star Wars-themed range. Worst drop since 1999: Hong Kong retail sales figures for first half of year suffer slump Retail sales plummeted by 10.5 per cent in the first six months of this year in what has been the worst decline in 17 years, as a significant drop in mainland visitors and poor local demand prompted a slump in the once-booming sector. The gloomy outlook is expected to persist into the closing months of this year, though tourist numbers have recently started to pick up again. Lo said conditions brought about by the retail slump made opening a new store more favourable owing to lower rents and cheaper labour costs than last year. Forecasting a greater variety of stores across Hong Kong as the likely result of brands downsizing, Lo said that the familiar experience of spotting several of the same stores on one street might become a thing of the past as market conditions entice more multinationals to set up shop.
“Entrepreneurs in Hong Kong should learn from the success of brands like Lego,” Lo said, balking at the idea that a greater global brand presence in the city might place further pressure on struggling local outfits. “Over the last 10 years, people have got too inward-looking,” he said.LEGO Ultra Agents Minifigures - Astor City Scientist LEGO Ultra Agents Minifigures - Agent Caila Phoenix - Helmet LEGO The LEGO Batman Movie Minifigures - The Joker - Vest and Shirtsleeves LEGO The LEGO Batman Movie Minifigures - Batman - Utility Belt, Head Type 2 LEGO The LEGO Batman Movie Minifigures - Barbara Gordon - SWAT Vest (70908) LEGO Super Hero Minifigures - Kraven The Hunter (76057) with Weapon Yellow Minifig, Hair Tousled with Side Part Tan Minifig, Hair Tousled with Side Part Tan Minifig, Hair Tousled and Layered Tan Minifig, Hair Swept Back Tousled Reddish Brown Minifig, Hair Spiked Dark Orange Minifig, Hair Tousled with Side Part
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LEGO Toy Story Minifigures - Bright Green Dino 'Rex' LEGO SpongeBob Burger Car (from retired 3833, recreate) LEGO SpongeBob Ferris Wheel (from retired 3816, recreated) LEGO Super Heroes X-men Blackbird jet with paperback manual LEGO MOC - Star Wars walker LEGO MOC - 咖啡台 Barista Table (不包人仔) LEGO MOC - CNY Tangerine Tree Set 新年桔樹 (不包人仔) LEGO MOC - Christmas Tree Minifigcat Kinmen Knife - Light Silver Minifigcat Night Vision(PVS-14) - BLACK Minifigcat AT-X - BLACK LEGO Teenage Mutant Ninja Turtles Minifigures - Foot Soldier, Olive Green Legs, Terrorist We're sorry, the page you have requested could not be found. It may be no longer available or have been moved. Please check the web address for spelling. Alternatively, try the search box above or click on one of the links below to find what you are looking for. Interested to source in small quantities? Insert the code ‘WEB10’ and get US$10 discount on your order.