Lego has ended its relationship with the Daily Mail following a campaign to stop brands from buying ad space in tabloid newspapers. Stop Funding Hate, which was launched in August, has been encouraging Lego to stop buying advertising space from the publisher. It also wants other major brands to stop advertising in the publication, along with The Sun and the Express, and has received a flood of support in the wake of tabloid media coverage of the Calais child refugee story and the High Court Brexit decision. Last week Stop Funding Hate shared a “heartfelt” message from Bob Jones pleading with Lego to stop advertising in the Daily Mail and on Saturday Lego tweeted a reply. @StopFundingHate We have finished the agreement with The Daily Mail and are not planning any future promotional activity with the newspaper— LEGO (@LEGO_Group) November 12, 2016 @LEGO_Group Thankyou @Lego_Group for listening & responding to customer concerns. #GoodwillToAll— Stop Funding Hate (@StopFundingHate) November 12, 2016
We love this polite, friendly & heartfelt msg from Bob to @LEGO_Group urging them to #StopFundingHate ! https://t.co/9fsCGGwcRJ #keepitcivil— Stop Funding Hate (@StopFundingHate) November 7, 2016 The news has been warmly received on social media where Lego has been applauded for doing the “right thing”. Gary Lineker, who recently suggested Walkers Crisps should end its relationship with The Sun following its coverage of the Calais child refugee story, was among those to welcome Lego’s decision. Lily Allen added that the news was “amazing”. Brick by brick..... https://t.co/nEJMII9W66— Gary Lineker (@GaryLineker) November 12, 2016 Wow, this is amazing. #StopFundingHate https://t.co/eDB45AjjDn— lily allen (@lilyallen) November 12, 2016 @LEGO_Group @StopFundingHate 👏 Excellent news!— Paola Bassanese (@paolaenergya) November 12, 2016 @LEGO_Group @StopFundingHate Well done Lego! You're the fastest and first to do the right thing.— Lissa Evans (@LissaKEvans) November 12, 2016
@ComplexTom @LEGO_Group @StopFundingHate EVERYONES getting Lego for Christmas. Might struggle to sell it to blind gran but hey— Dr Wilf (@Wilf_McGee) November 12, 2016 Lineker, who has been Walkers’ figurehead for 21 years, has shared his support for the Stop Funding Hate campaign which has also set up a petition asking Virgin Media to stop advertising in the The Sun. The Co-Op Group has said it is “reviewing” its advertising in response to the campaign but other companies have, until now, refused to withdraw their adverts from the publications being campaigned against. John Lewis has said: “We fully appreciate the strength of feeling on this issue but we never make an editorial judgement on a particular newspaper.” The Lego decision comes after Alaistair Campbell last week backed a petition calling on British Airways to stop handing out copies of the Daily Mail. A Lego spokesperson told the Huffington Post said it was “humbled and honored to see how much consumers all over the world express their care for our company and our brand” and that when parents and grandparents “take the time to let us know how they feel, we always listen”.
The spokesperson said Lego strives to “do our very best to live up to the trust and faith that people around the world show us every day” and had no plans to run any promotional activity with the Daily Mail “in the foreseeable future”. A spokesperson for the Daily Mail said: “Our agreement with Lego has finished and we have no plans around any promotional activity with Lego in the foreseeable future.” Bob Jones letter to Lego: y 6 year old son loves Lego. He inherited all of mine three years ago and his collection has multiplied many times since. We spend time going to Brickies, our local Lego club. All he wants for Christmas is Lego, and we’re even taking him to Windsor for a stay in the Lego hotel at Christmas. It seems you can do no wrong. I’m sure I’m not the only person with this opinion. And I’m sure many people would like to know if you intend to keep supporting this publication in the future. #stopfundinghate #nolego Please share to get this message outThanks
Uk News Gary Lineker Lego LEGO Easter Chick - 40202 LEGO City - High-speed Passenger Train - 60051 LEGO City - Cargo Train - 60052 LEGO Friends - Heartlake Horse Vet Trailer - 41125 LEGO Friends - Heartlake Amusement Park Hot Dog Van - 41129 LEGO City - Airport Passenger Terminal - 60104 LEGO Friends - Heartlake Grand Hotel - 41101 LEGO Star Wars - Millennium Falcon - 75105 LEGO City - Fire Station - 60110 LEGO Disney Princess - Belle's Enchanted Castle - 41067 LEGO Friends - Heartlake Riding Club - 41126 LEGO Friends - Amusement Park Roller Coaster - 41130 LEGO Architecture - United States Capitol Building - 21030 LEGO Friends - Heartlake Sports Center - 41312 LEGO Friends - Heartlake Pizzeria - 41311 LEGO DC Super Hero Girls - Harley Quinn To The Rescue - 41231 LEGO Disney Princess - Moana's Island Adventure - 41149 LEGO Batman Movie - Mr. Freeze Ice Attack - 70901 LEGO Batman Movie - Catwoman Catcycle Chase - 70902
LEGO Batman Movie - The Penguin Arctic Roller - 70911 Who doesn't love LEGO? Our wonderful LEGO range reflects the fact that kids have been having fun with it for years. Whether they're building with LEGO City, LEGO Creator or LEGO Friends, or exploring new worlds with LEGO Star Wars, LEGO Minecraft or LEGO Bionicles, the possibilities are endless. Mini movie fans can even recreate favourite scenes with the Hobbit and Super Heroes sets! Make, break, build and play with these brilliant little bricks, no matter how old you are.According to the American Academy Of Pediatrics, approximately 89 percent of children treated for bike injuries do not wear helmets. And while helmets slightly up the odds of your kid getting bullied for being a safety nerd, The Bike Helmet Safety Institute estimates that over 135 deaths and 40,000 head injuries could be prevented in children between the ages of 4 and 15 if they would just wear the damn things. Now you could potentially solve both problems by simply turning your kid into a LEGO figure.