IN LESS than a year, local gaming accessory start-up Secretlab has sold over S$2 million worth of its luxury gaming chairs in Singapore and Malaysia, and it is now looking at repeating that success by expanding into Australia. While the company's Secretlab Throne and Throne V2 chairs, which are decked out in bright colours and priced at $369 and $429 respectively, are aimed at video game players, its Omega and Omega Elite chairs, priced at $499 and S$999 respectively, target the office and PMEB crowd, or just about anyone who spends a lot of time at a desk. With thicker padded cushioning and multi-point adjustments that allow users to adjust the armrest and height of the ergonomic chair, the latter two models also offer a rear recline that turns the chair into a bed. The Elite is the company's priciest chair to date, and it comes with a top-grain leather finish. The Omega Stealth is the black version, while the Omega Classic is black with white trims. While the two co-founders, Mr Ian Ang, 24, and Mr Alaric Choo, 28, declined to reveal sales figures, they say that the combination of the four chairs offered so far have helped the start-up sell over S$2 million worth of chairs by April, less than a month before the company's first birthday.
Part of the company's success is that it sells directly to consumers, cutting out the middleman. A similar chair from well-known gaming chair brands, such as DX Racer, can cost twice as much. Locally, the company employs a team to build each chair upon delivery, but their expansion to Malaysia last December (2015) and Australia this month had both founders redesigning their chairs, to make it easier for consumers to assemble their own chairs with the provided instruction manual. Secretlab now sells the Throne V2 (Green) and Omega Stealth in Malaysia, and the Omega Stealth in Australia. Online orders are sent out via warehouses in Puchong, Malaysia, and Sydney, Australia respectively. Admittedly, the duo would also love to sell the Omega Elite overseas, but the first-time businessmen say they miscalculated demand for their premium chair, and sold out of their production run here in just two weeks. Their China factory is currently ramping up production for the other models first, so Secretlab has stopped taking orders for the Omega Elite for now.
"This month (May) alone, we had a record high production number of over 1,000 units for all three countries," said Mr Ang, who is also the company's managing director. It also means moving to a larger office, several floors above their current one at Bendemeer Industrial Estate. Unlike most start-ups that raise money through seed funding, the founders raised their capital through bank loans and savings. But for all of their success, the one metric that the founders like to highlight has nothing to do with sales, or even the positive reviews that their products have received. A few months after they entered the market, copycat versions of their chairs started popping up on online merchant sites, such as Qoo10. Some of these S$100 chairs are listed as being "Secretlab Throne Inspired", while others use the Secretlab Throne V2 for comparisons. As the duo, who rely heavily on social media for word-of-mouth, were preparing to address the fakes, their customers came to their defence.
Get your favorite now! Tracking & Delivery Information We accept the following payments in our shop Please select your store below: Heavy Duty Base - Black [+$79.99] Heavy Duty Base - Silver [+$79.99] Put me on the Waiting List This PRO GAMING chair colored in Black, White and Brilliant Blue features Cloud 9's embroidered logo on the front and backside. It combines a cool look with the popular MAXNOMIC® seating comfort. Created especially for CLOUD 9 and their fans... one of the new MAXNOMIC® TEAM SPIRIT Gaming Chairs. INCLUDED WITH PRO-GAMING & OFFICE CHAIRS:When you purchase this chair you will receive these practical head and lumbar cushions -- no extra charge!• Super comfortable • Velvety velour upper• Embroidered MAXNOMIC ® logo • Washable Team Faceless players live, eat and train together with the aim of becoming world champions We have been experiencing some problems with subscriber log-ins and apologise for the inconvenience caused.
Until we resolve the issues, subscribers need not log in to access ST Digital articles. But a log-in is still required for our PDFs.This guide will point out all the differences between each DXRacer series and model. This way, it will be easier to identify the ones that meet your requirements and chose the best gaming chair for you. Last updated : November 2016 Recommended series depending on your weight and height DXRacer B (Boss) Series Gaming Chair DXRacer C (Classic) Series Gaming Chair DXRacer D (Drifting) Series Gaming Chair DXRacer E (Elite) Series Gaming Chair DXRacer F (Formula) Series Gaming Chair +35 models available (click to see all models) 12 different colors: White, Black, Orange, Grey, Red, Green, Blue, Pink, Brown, Yellow, Indigo, Coffee Chair height: 50 to 53 inches (adjustable) Type of cover: Fabric, PU, Carbon Look Vinyl (PVC) Adjustable backseat: Yes (135°) Armrests: Adjustable Armrests (FD models), 3D Armrests (FH models)
Base: Black Nylon (FD models), Black Aluminium (FH models) Casters (wheels): 2" PU Accessories included: Lumbar cushion and headrest cushion Price: $299.00 - $349.00 (Free Shipping) Suggested user height: Up to 178 cm / 5 ft 10 in Suggested weight limit: 180 lbs / 81.65 kg Headrest type 1 (click here for more details) DXRacer I (Iron) Series Gaming Chair DXRacer K (King) Series Gaming Chair DXRacer O (Origin) Series Gaming Chair DXRacer R (Racing) Series Gaming Chair DXRacer S (Sentinel) Series Gaming Chair DXRacer T (Tank) Series Gaming Chair DXRacer W (Wide) Series Gaming Chair 9 models available (click to see all models) 4 different colors: Black, Green, Red, Blue, Gray, White Type of cover: PU Mechanism: Conventional (WY models), Multi-Functional (WZ models) Base: Black Strong Aluminium Casters (wheels): 3" PU Accessories included: Lumbar cushion and headrest cushion
Price: $369.00 - $399.00(Free Shipping) Suggested user height: Up to 183 cm / 6 ft 0 in Suggested weight limit: 185 lbs / 83.91 kg Headrest type 2 (click here for more details) Matching color lumbar and/or headrest cushions. Even if the cushions are not showing up in the product's pictures, you can check the product description to confirm which cushion comes with your model. Footrest shaped base allows you to rest your feet comfortably on the base. The base's color matches the rest of the chair.There are different types of adjustable armrests and 1 fixed armrest. Click here to get more details about the armrests. 12 adjustable backseat positions allow you to lay the back of the gaming chair up to 135° (120° on some models). Adjustable height using the specially designed handle allowing you to quickly adjust your chair. Ergonomic design allowing you to sit comfortably for long gaming hours without causing any back pains or discomfort.
Can support up to 450 lbs depending on the Series. Lifetime warranty on the frame, 2 year warranty on parts and 1 year for the accessories provided by the manufacturer. Free shipping to the contiguous U.S.*. Since our gaming chairs are shipped directly from the United States, there are no customs/duty fees. We highly suggest to not go for a Fabric cover if you: Smoke (odors can be easily locked in the fabric, which can be hard to remove) Eat or drink a lot while sitting on the gaming chair. You probably noticed that our chairs have 2 different types of bases: nylon or aluminium. There is no real difference between them since they both offer the same features. Please keep in mind that both types can support the weight limit without any issues. Unfortunately at the moment, it is not possible to purchase an additional headrest with your order. Click here to browse through all our DXRacer Gaming Chairs. If you still have some unanswered questions, please click here to send us an email.