Lego had refused Ai Weiwei's bulk order because it said it had a policy of not endorsing political statements NGV sets up first Lego drop-off point for Ai Weiwei outside of Beijing Weiwei fans pledge bricks after Lego blocks bulk order Lego refuses to supply bricks for Weiwei installation because of 'political context' NGV defends lack of Chinese signs at Ai Weiwei show Toy company Lego has done an about-turn on bulk orders, after facing a storm of criticism for stopping the practise because its "bricks" were to be used in an exhibition by a dissident Chinese artist. Key points:Lego to allow bulk orders again after denying controversial artistThe company faced international backlashLego says bricks are about 'freedom of expression', but won't endorse future artworks The controversy was sparked last year when artist Ai Weiwei revealed he had been denied an order for use in an artwork to be exhibited at the National Gallery of Victoria.The piece, currently on show, features portraits of a number of prominent Australians including Australian of the Year and anti-domestic violence campaigner Rose Batty, formerly imprisoned journalist Peter Greste, Aboriginal rights activist Gary Foley and Wikileaks founder Julian Assange.
Lego changes policy after Ai Weiwei controversy Lego had refused to fulfil a bulk order for the artist, saying it had a long-held policy of not endorsing political statements.Mr Ai described the stance as censorship and discrimination, a slew of negative headlines ensued in the run-up to the Christmas sales period, and a social media campaign with the hashtag #legosforweiwei was born.It led to Australians and others around the world offering to donate their bricks to Mr Ai, who only had his passport returned last year after having it confiscated by Chinese authorities in 2011. A Lego spokesman said they will now fulfil bulk orders regardless of their purpose, if the buyer agrees to state that the company does not endorse the resulting work."In future we are not going to ask for what we call the thematic purpose of the build," Lego spokesman Roar Rude Trangbaek told the ABC at company headquarters in Billund, Denmark."Instead we are going to ask the purchaser to make it clear that we are not endorsing or supporting the activity as a company."
On Wednesday the artist welcomed the decision on Twitter, describing it as a "nice move".Lego said it wanted to clear up what it described as confusion over its position on human rights and freedom of expression."We make Lego bricks and Lego bricks are all about freedom of expression because anybody can take Lego bricks and build whatever they can imagine," Mr Trangbaek said. "This is really at the core of who we are as a company, so we don't want that confusion."That is not to say that Lego is now endorsing the current work by Mr Ai."We have adjusted a guideline for bulk purchase, but we are still refraining as a company from engaging in political activities," Mr Trangbaek said."Before you could also buy Lego bricks and build whatever you could imagine or want to without us having any say in that."So this only goes for those few cases where we get these requests for massive amounts of Lego bricks, hundreds of thousands of Lego bricks for public display. "And in these cases we are then asking them to say [that] the Lego group is not supporting or endorsing the project that [they] are using the bricks for, but we will gladly supply them."
With members of the public now donating their Lego to Mr Ai, the artist may no longer need the help of the Danish company for future projects, but Lego said if he places an order it will be met."Anyone contacting us to buy bulk purchase will be treated according to our adjusted guidelines," Mr Trangbaek said.Lego denies the controversy has harmed the brand, saying sales results due out in early March will prove that point.Welcome to Toy Brick Brigade Toy Brick Brigade has over a million individual new and used LEGO parts including many rare parts and bulk quantities of new and/or used LEGO parts. Whether you’re planning the ultimate project or just looking for that one last hard-to-find LEGO part to finish your masterpiece, shop Toy Brick Brigade. We have just launched our new store! – come on by to checkout our selection! Visit Toy Brick Brigade often as we are constantly adding to our inventory of over a million LEGO parts.There are a lot of enterprising and interesting ways to make money in our modern world, but can you really make money with a child’s toy?
LEGO may have started off as a way to stop blocks from falling over, but it has grown into a multi-billion dollar industry with commercial tie in’s and plenty of competitors. Fueling the growth of LEGO is a combination of adult and child fans, both clamoring to get the latest Star Wars or Harry Potter versions of the plastic toys. There are actually a few ways that you can turn this to your advantage and make money with LEGO. The most common way people are making money with LEGO is through speculation. The idea is that you buy LEGO sets when they first come out, or better yet when they are on sale, and hoard them. When (and if) the LEGO set becomes discontinued, you can sell the set for a price much higher than the original set cost. Profits on these sets can be staggering when looked at in relation to standard stocks. Let’s take the Ultimate Collector’s Millennium Falcon which sold for $499.99 in 2005 and now sells for approx. $2918.13 which means it has a Compound Annual Growth Rate of 28.37%!
In comparison, people like Warren Buffet suggest you will only see an average of 7% return annually from stocks. The thing about speculation, is that you need to make sure what you’re purchasing to store will actually sell in the future. As such most LEGO investors focus on popular items such as Star Wars, Jurassic Park, Harry Potter etc. This doesn’t mean you can’t find other sets to purchase though. There’s a market for architectural LEGO sets as well as some of the more obscure ones. The main thing here is to do your research. Using sites like BrickPicker can help you find trends and ideas, as well as monitoring marketplaces like eBay. The main place to sell pristine condition LEGO sets is eBay. It’s popular, safe and easy to use. Of course they take a slice of the pie, but for the security you get versus selling direct, it’s worth it. As an alternative you could use BrickLink, which is a marketplace for selling LEGO sets and pieces. There’s actually a whole bunch of things you need to be aware of before starting your LEGO speculation career:
#1 Condition – any LEGO sets you buy, and every LEGO set you store has to be in perfect condition. This means your storage area has to be climate controlled or at the very least damp and rodent free. #2 Storage – As well as keeping your sets in top condition, you need to make sure that you actually have enough room to store everything. LEGO sets are bulky and the largest (and potentially most profitable sets) can be positively huge. A garage sized space can be enough to get you started. #3 Depreciation – Like with any investment, there is the chance that the price can drop. All it takes is for you to either pick the wrong set, or for LEGO to reintroduce a set to see your profits disappear. #4 Shipping – Depending on how you sell the sets, shipping and packaging costs need to be considered. For the most part these can be put on the buyer, but even if they are, you still need to physical pack and ship the sets which take time and space and some up front costs.
As an alternative to selling pristine, mint condition LEGO sets, you can always go the “salvager” route. Here, you look to buy LEGO in bulk from other people – yard sales, Craigslist, eBay etc. With these pieces in hand you can sort them into color, size, or by set and sell them on. As with most bulk purchases, sorting and selling smaller sections generally earns more than the whole, allowing you to make a profit. If you have complete sets in there that can be built (building manuals can be found online) these can be sold for even more, though rarely to the level that pristine sets fetch unless it’s an incredibly rare set. This method of course take sup much more time, but is offset by the generally lower cost of bulk purchases and then fun that you and your kids can have sorting the LEGO bricks out. Unsorted LEGO can be purchased in bulk quite cheaply (source, Craiglist Listing) #1 Time & space – LEGO bricks still take up room, and sorting them into re-sale bags can be time consuming
#2 Local isn’t always good – You may need to leave your local area in order to find decent sets, especially if there is a good sized LEGO enthusiast community near where you live. #3 Ask for more info – if you’re buying a bulk set of LEGO make sure to ask if the seller knows what’s in it – this can help determine the value to you, especially if there are some popular sets If speculation and thrift shopping LEGO doesn’t interest you, but you’re a whizz building LEGO yourself, then you should consider designing new LEGO sets. LEGO themselves make this absurdly easy with their LEGO Ideas website. The way it works is that you first create a new LEGO set from existing bricks and then submit it to the LEGO ideas site. People then come and vote and if your idea reaches 10,000 votes it will then be flagged for review. The review process is done by LEGO employees and there’s no guarantee that your set will be chosen, but if it is they will actually make the set for sale!
Well according to the LEGO ideas site, if your idea is chosen you will receive: 1% of the total net sales of the product (this includes projects featuring original models based on third-party intellectual property such as a game, TV show, or movie). 1% might not seem like much but consider the size and scope of LEGO’s consumer base and price structure of sets (even small simple ones sell for $10 or more), and you can see that this has the potential to be a very good, and passive, money spinner. Of course, getting your ideas selected in the first place is the hard part, but if you have the skills and enjoy building new creations anyway, it’s worth submitting them. Continuing the ideas for LEGO builders, there are also other opportunities you can grab that can showcase your LEGO building skills. The company behind the bricks employs people to build LEGO, called Master Model Builders. These are the guys that make everything you see at LEGOLAND and beyond.
This might sound like a dream job, but the recruitment process is actually quite hard, and made up of several steps just to get on the ladder. From there it takes time and skill to work your way up to the title of Master. Sadly, even masters only earn about $37,000 per year which isn’t life changing. A $900 dollar LEGO lamp. More and more people are using LEGO bricks outside of their general use case to make money. People are creating art and even furniture with LEGO. Artists like Sean Kenney and Bruce Lowell command high prices for their unique works of art. Businesses often want custom pieces done, and there are enough geeks and LEGO aficionados out there to create a decent sized market for your potential work. While some people look upon LEGO as simply a child’s toy, others with vision are looking to turn a profit and even create a business from these simple bricks. LEGO as a business does not look to be slowing down any time soon, and with new LEGO fans growing up with the cartoons and games, the opportunities for making money with LEGO are not abating.