Visit The LEGO Store for a giant pick-a-brick wall with 180 different LEGO elements to choose from. Plus, there's a variety of play tables to inspire creativity and eight larger-than-life models, including a LEGO robot towering over 34 feet tall! 10:00 a.m. - 9:30 p.m. 11:00 a.m. - 7:00 p.m. Click here forparty details!Take a Look Inside the World's Biggest Lego StoreLego’s latest flagship store opened Thursday in London’s Leicester Square. The two-story megastore—complete with a life-sized London Underground train car made up of 637,903 bricks—is the largest of its kind in the world.The new Lego store covers 9,800 square feet and contains a 20-foot replica of Big Ben that took 2,280 hours to build (and has a working clock face, naturally). Unique to the new store is a "Mosaic Portraits" system, where participants are presented with instructions and the bricks to create their portrait after having their photo taken in a special booth.Have a look inside the new building, the world's 131st Lego store:
World's largest LEGO store opens in Leicester Square The world's biggest Lego store opens in London on Thursday marked by the unveiling of a six-metre high 200,000-brick Big Ben. The structure dominates the two-storey 914 square metre store in Leicester Square after taking 2,280 hours to build, and features a working clock face which will be illuminated at night. The opening also includes the unveiling of a new Lego mascot named Lester, an English tea-drinking Minifigure, and the first Lego London skyline replica set ahead of its worldwide release in January. The phenomenally successful Danish company reports having sold more than 72 billion Lego "elements" or pieces last year. Loren Shuster, executive vice president and chief commercial officer at Lego said: "We want to inspire and develop children across the globe through creative Lego play experiences, and our Lego Brand retail stores allows children, parents and fans to explore the many different Lego products while getting a truly unique and immersive experience of the Lego brand."
Lego made headlines last week when it announced it had no further plans for free giveaways in the Daily Mail following a campaign calling on advertisers to boycott newspapers promoting "demonisation and division" during the Brexit debate. The company - which ended its relationship with Shell in 2014 after a Greenpeace video highlighted the oil group's plans to drill in the Arctic - declined to say if it was responding to the campaign or if it had changed its marketing plans. Your Lego® set guide World's largest LEGO Store to open in Leicester SquarePosted by TheBrickPal, 12 Sep 2016 09:00 The UK's new flagship LEGO Store in Leicester Square will open on November 17th. The new landmark store will be the biggest LEGO Brand Retail Store in the world, the 37th LEGO store in Europe and cover 914 sqm total area over two floors. A LEGO Big Ben, made from more than 200,000 bricks, is currently being built brick-by-brick and will dominate both levels of the store.
The LEGO store version will also feature a working clock face, which will be illuminated at night. The store will also boast a LEGO retail environment, exclusive product sets, hands-on building areas, building demonstrations and a Pick & Build Brick Wall. “We want to inspire and develop children across the globe through creative LEGO play experiences, and our LEGO Brand Retail stores allow children, parents and fans to explore the many different LEGO products while getting a truly unique and immersive experience of the LEGO brand," said Loren Shuster, executive vice president and chief commercial officer at the LEGO Group. "I am looking forward with excitement to November 17th, where children and parents are invited to experience a world beyond their imagination as they venture for the first time inside the new store. I am sure that the unique brick-built symbols of London featured in the store will excite fans worldwide as well as in the UK.” Also exclusive to the Leicester Square store is the new LEGO mascot, Lester the tea-drinking LEGO Minifigure.
Return to home page »Building brick fans of all ages will be delighted at the news that the world’s largest LEGO store has just opened in London, England. The landmark new store is situated in Leicester Square, a pedestrianised square that was laid out in 1670 in the West End of London. Covering a vast 914 square metres over two floors, it is the biggest LEGO retail store in the world. It is the Danish company’s 37th store in Europe, and has been two years in development. One of the store’s principal attractions is a brick replica of the Big Ben clock in Westminster. It took six model builders nearly 3000 hours to create it from 344,030 bricks. The clock, also known as the Elizabeth Tower, stands at 6.53m high. It features a working face that will be illuminated at night, much like the real thing. There is also a replica model of a London Underground “Tube” carriage, made from 637,903 colourful LEGO bricks. It took 4000 hours to make, and it has famous British author William Shakespeare as a model passenger.
Other LEGO features include the world’s first mosaic maker, a new mascot named Lester – an English tea-drinking mini figure – and the first London skyline replica set. This was my fave. — Joe Freeman 💡 (@JosephFreeman) November 19, 2016 The new store should prove a great attraction for visitors to London, as according to LEGO, it sold more than 72 billion individual pieces last year. NewsSee inside world's LARGEST Lego store which has opened in London with massive six METRE Big BenThe popular toy brand has unveiled some truly British features at the Leicester Square store, including a tea-drinking mascotThe opening of the world's biggest Lego store has been marked with the unveiling of a Big Ben built from the colourful blocks - measuring six-metre high and made of 200,000 bricks. The structure, which took 2,280 hours to build, is the centrepiece of the Danish brand's new London store which has opened in Leicester Square, and it even features a working clock face which will be illuminated at night.
The opening also includes the unveiling of a new Lego mascot named Lester, an English tea-drinking Minifigure, and the first Lego London skyline replica set ahead of its worldwide release in January. The phenomenally successful Danish company reports having sold more than 72 billion Lego "elements" or pieces last year. Loren Shuster, executive vice president and chief commercial officer at Lego said: "We want to inspire and develop children across the globe through creative Lego play experiences. "Our Lego Brand retail stores allows children, parents and fans to explore the many different Lego products while getting a truly unique and immersive experience of the Lego brand." Lego made headlines last week when it announced it had no further plans for free giveaways in the Daily Mail following a campaign calling on advertisers to boycott newspapers promoting "demonisation and division" during the Brexit debate. The company - which ended its relationship with Shell in 2014 after a Greenpeace video highlighted the oil group's plans to drill in the Arctic - declined to say if it was responding to the campaign or if it had changed its marketing plans.