Don’t make the mistake of thinking that everyone who needs your product or service is looking for it. In fact, they might not even be aware they need your product until…they actually need your product. So let’s say that you’re in the “Glass & Mirror” business and your best margins are in selling shower door enclosures; frameless shower doors, pivot shower doors, bi-fold shower doors… you sell it all. Your customers who are ready to buy are pretty predictable. They will head straight to Google and search for what they want. They’ll do their research and call around or head to your showroom. Of course you have to be on the top of Google when they are searching, but the concept is pretty straight forward.very few of those consumers who are looking for shower enclosures started their buyer’s journey looking replace their showers. They were looking to remodel their bathrooms. So why not start there? Most companies are convinced that they’re in the business of selling products.
When in fact they are in the business of selling solutions. Yes, you absolutely have to target those consumers who are ready to buy now, but the most successful companies are the ones that target their customers at the early stages and nurture them through the buying process by solving their problems. This Inbound Marketing strategy applies to most product and service related businesses, but let’s stick with showers for now: By being there for them at the top of the funnel with valuable content, you build trust, stay top-of mind, appear to be less "salesy" and bake in a relationship with them though marketing automation. Who knows, you might even sell a few beveled mirrors and glass shelves in the process. No, it isn’t just about shower enclosures, it works with almost all product and service related businesses. For example, if you sell POS (Point Of Sale systems) you don’t just market to people looking for POS systems, you also market to retailers who need to streamline their business.
You create content around all the things they can do to improve their business and relieve their pain. POS would just be one of the main solutions. In each example, you engage with them at the top of the funnel when their interests are broad, and you sell to them at the bottom of the funnel when they are ready to buy. Admittedly this is a fairly sophisticated process, but if done correctly with a lot of preparation this process can add zeros to your bottom line. If you decide to have a professional agency handle it for you, download our How to Hire and Agency that Doesn't Stink eBook first. Lot of tips and questions to ask before you hire anyone. The page you requested could not be found. Possibly you typed an incorrect url or the page you requested has been moved. What do I do now? Use the navigation at the top or bottom of the page or search at the top of the page to locate the information you are looking for. If you need helpHow to Install a Glass Shower Door imageOne easy way to increase the aesthetics of your bathroom is to replace your old and dated shower curtain with a great sliding glass shower door that can add some instant appeal.
Glass shower doors update...Read More about How to Install a Glass Shower Door Sign up or log in to customize your list. Here's how it works: Anybody can ask a question The best answers are voted up and rise to the top I just installed some new sliding closet doors, but unfortunately they're a bit squeaky/noisy when operating. They are "Reliabilt" doors from Lowes, the actual company that makes these is SGA. There's nothing in the instructions and nothing on their website about suggested maintenance/lubrication. I'm not entirely sure what the rollers are made of, they're some kind of plastic or nylon rollers that fit in an extruded aluminum track. What kind of lubricant can I use that won't break down the plastic, or gum it up over time from dust/etc? Any dry silicon spray lube will be fine also. Do not use and petroleum based lubes or WD40. Wet type lubes attract dirt and dust and get very messy. Same advise goes for door hinges. A PTFE (aka Teflon®) spray such as this should do the trick.
They're widely available, and in several brands so you should be able to find one easily. The squeak comes mostly from the roller turning around its axle, so I spray a little in between them and spin the roller a few times to distribute it. Clean up any excess with a paper towel. I don't have problems with them getting clogged with dust (and I think I have more than my fair share of dust!). Another option is powdered graphite, available at any home store in a little tube for about 2 bucks - a tiny bit squirted into the roller/axle area, if that is where the squeak is coming from. This works great for door hinges as well, and does not have the disadvantages of spray oils like WD40 (sticky, wears away quickly, etc). We just moved into a Mission Viejo 1987 ranch style home. It has lots of wood with nylon rollers on closets and cabinet doors etc. I have found that ArmorAll Original is the best lubricant for the nylon rollers and parts. Inexpensive, easy to apply, cleans and lubricates.
It seems to not collect any debris afterwards. Sign up or log in Sign up using Google Sign up using Email and Password Post as a guest By posting your answer, you agree to the privacy policy and terms of service. Not the answer you're looking for? Browse other questions tagged doors lubrication or ask your own question. Video Playback Not Supported How to Hang Bifold Closet Doors Sliding closet doors are a common feature in some older homes. They are not always the best choice, however, since they limit access to only half the closet at a time and have a tendency to come off the track at the most inopportune moment. Replacing them with easy to open bifold doors allows full access to the closet space. Here’s how it’s done: Remove the old doors. Cut a board to cover the recessed track at the top and nail it in place. Measure the height and width of the opening. Purchase a set of doors to fit the opening. If the exact size isn’t available, buy the next larger size and plane or cut the doors to fit the opening.