What is the best mattress for you? Ron Rudzin says the patented SPINAL ZONE technology is just one of many keys. Ron is President and CEO of Saatva, Inc, a company that makes and sells a full line of ultra luxurious, finely crafted, super-comfy mattresses online. Best Mattress for Bad Back? Introducing the Patented SPINAL Saatva has received the Seal of Approval from the Congress ofOne reason is because Saatva mattresses contain the patented “SPINAL ZONE” sleep technology. This helps reduce your back pain and stiffness.What you will notice, when you lie down on your Saatva mattress, is how your body automatically relaxes. Notice how the patented SPINAL ZONE technology causes your body to conform and “snuggle” with the mattress. And how, in seconds, you become as relaxed and limp as a Raggedy Simply allow yourself to luxuriate in this marvelous “floating”The weight of the world is automatically lifted from your shoulders...your neck muscles soften...and you effortlessly drift off
into a deep pool of long, refreshing sleep. To see 73 Saatva owners describe their own experiences with these amazing mattresses, click here to go to the Saatva home page. On the bottom left of the page under Learn More, click on Reviews. Because he not only shows you what is the best mattress...but he also exposes the degrading, price-gouging truth about mattress buying. Mattress companies would rather you did not know the following:What really gets Ron's goat is that you overpaid...and didn't have to. After all, he sells a better quality, discount mattress online, and has one simple question for See, when I stumbled across Saatva's luxury mattress website, I wanted to know more. I too was trying to determine “What is the best mattress.”So I sent an email to Saatva to get some questions answered. It took less than an hour for Ron to email me back.These days it's almost unheard of to have the President and CEO of a company working customer service.
Even though he doesn't have to because he has an online staff of people.That's because this guy doesn't mess around. When it comes to setting you up with what is the best mattress for you, he means business.Ron takes great pride in delivering top-notch customer service that is in a class by itself.And here's something really mind-boggling... Dr. David Edelson, M.D. knows the answer to what is the best mattress.He is founder and medical director of one of the United States' most distinguished sleep clinics.He ditched his Tempurpedic mattress and bought a luxury mattress online.Guess what he bought. Why did he do this? Because...well, how about if he tells you in his own words:“Saatva mattresses have been shown to dramatically improve the quality of our patients' sleep. Additionally, I have personally chosen Saatva to replace my $2,800 Tempurpedic. It is such a comfortable, healthy, and luxurious mattress.”Dr. David Edelson, M.D., Founder/Medical Director of Healthbridge Sleep Clinic.
Two time recipient of the faculty teaching award at Northshore/LIJ Medical center. Let me share with you some other things I learned from Ron Rudzin about the sneaky things mattress stores pull. And then the Saatva way for how to buy a mattress online.What other hidden surprises are lurking out there when you plunk down your hard-earned money for a taste of luxury? It's enough to give you insomnia!I mean, come on. Have you been to a mattress store recently? I'd rather be handcuffed to a chair on a used car lot, surrounded by three caffeine-crazed car salespeople with mortgage payments due tomorrow morning. Now let's look at more reasons why Saatva could be the answer to What is the Best Mattress? Getting a good night's sleep is the most important health activity you can possibly do every day.A high-quality mattress from Saatva can help you with: If you are anything like me, you hate to waste time. And you hate to waste money.And I sure as heck hate to have the wool pulled over my eyes when all I want is a darn good mattress to sleep on.
So let's cut the mattress nonsense and cut to the chase. I've just given you several time-saving, money-saving, stress-saving reasons to look into buying a superb mattress online. Saatva means truth, by the way. When it comes to buying a premium mattress online, Saatva bends over backwards to make the experience simple and pleasurable. And that is the truth. Saatva mattresses are made right here in the good ole' USA.And to see 73 reviews from real Saatva mattress customers, go to the Saatva home page. Scroll to the bottom of the page. Under the tab Learn More, click on Reviews.Click the Saatva box below. And you'll have your answer to What is the Best Mattress. When you read the reviews, you won't want to shop for an ultra luxury mattress anywhere else. Go From What is the Best Mattress to Memory Foam TopperShortly after Melissa Marik moved into a new apartment in February, a Mattress Firm store moved in a block or two away from Marik — and from another Mattress Firm. "I never even see anyone in the stores," said Marik, 27, who was walking down a mile stretch of Clybourn Avenue in the Lincoln Park neighborhood that boasts five Mattress Firms, two American Mattresses and a Sleep Number.Even the CEO of Mattress Firm, Ken Murphy, agrees Chicago probably has a few too many — but there's a method behind what some may see as the madness of mattress stores seemingly on every corner.
In its best markets, Houston-based Mattress Firm aims to have a store for about every 50,000 people. That means Murphy would eventually like to have roughly only 200 in the Chicago area. Today, there are 235.Some duplicative or unprofitable stores will be closing but not right away. Mattress Firm is reviewing its real estate footprint with an eye to trimming stores but hasn't yet decided how many or which stores to shut down, according to the company's first-quarter financial report. Most closures will come as store leases end, Murphy said.Even 200 is a lot of stores specializing in a product that for many customers is a once-in-a-decade purchase."Car dealers come closest, but there are no other retail chains that focus on big-ticket discretionary products with that many stores," said Wedbush Securities analyst Seth Basham. Roughly 9,000 specialty bed and mattress stores in the U.S. generated about $11.5 billion in revenue in 2015, according to a report last year from market research firm IbisWorld.So why are there so many?
In Chicago, the answer has a lot to do with Mattress Firm's push to grow through acquisitions.Mattress Firm, the U.S.'s largest specialty mattress retailer, got into the Chicago mattress market about two years ago when it acquired Back to Bed and Bedding Experts. It bought another competitor, Sleepy's, last year and finished rebranding those stores by July 4."While in many respects it's been a great opportunity to get as populated in the market as quickly as we have, the downside is we have real duplication of stores right on top of one another," Murphy said.It still has competition from other specialty mattress chains, including Sleep Number and Addison-based American Mattress, in addition to furniture stores and big-box retailers that sell mattresses.Furniture stores and department stores used to be the only places to buy a mattress, said Jerry Epperson, a furniture and mattress industry analyst with Mann, Armistead & Epperson. But manufacturers, which wanted to encourage people to replace their mattresses even if they weren't buying a new set of bedroom furniture, started promoting the idea of dedicated mattress stores, and they've been spreading rapidly since the 1990s, he said.
Industry analysts' take on whether the U.S. has too many mattress stores depends on how well they think generalist brick-and-mortar retailers and online mattress startups will fare against traditional mattress specialists.But Murphy said there's "a logic to the apparent madness" of the store-on-every-corner approach.A new mattress — expensive and nonessential — was an easy purchase to delay during the recession, which has likely led to some pent-up demand, said Rice University marketing professor Utpal Dholakia, who got interested in the mattress business when a British student wondered why every American strip mall seems to have its own mattress store. Industry analysts also say a spate of bedbug infestations may have prompted at least a few extra sales.Mattresses are a relatively high-margin product, and stores don't need that many employees, meaning each location doesn't need to sell a huge number of mattresses to break even, industry analysts said. And every store does double duty as advertising — important for a product most people don't think about until they need it."
We want prominent, convenient, high-profile locations our customers will be driving or walking past anyways so that when they do get in the market, we're the natural default option," Murphy said.He thinks there's room for more Mattress Firm stores, albeit not in Chicago. The company had 3,472 as of May 3, and he thinks it could support about 4,500 across the U.S.Mattress Firm is trying to be the first truly national brand in the mattress space in hopes that scale will give it more leverage over vendors, more efficient operations and better name recognition.But analyst Basham said he's on the fence about how big a boost national scale will provide amid growing competition.Online upstarts are looking increasingly strong in a sector that was once considered internet-proof.The best-known are early entrants like Casper, Tuft & Needle, Saatva and Leesa, but KeyBanc Capital Markets analyst Brad Thomas estimated there are 50 or more brands trying to get a piece of your bedding and mattress dollars.
So far, they account for a tiny but growing share of the overall market — about 4.6 percent this year, up from 1.8 percent last year, according to Thomas' June report.Younger customers are more open to the idea of buying mattresses over the internet without first getting to test them in stores, Epperson said. That's partly because millennials are accustomed to shopping online but also because online companies have done a better job marketing things young customers care about, like ease of purchase."If you think about how mattresses have been marketed, it's all about health issues. If you read the ads, mattresses cure everything but balding," he said.When Wedbush surveyed 1,000 shoppers about buying online, only 10 percent said they were willing to do so without perks like free delivery, 100-night free trials and free returns. But when those services — all of which many e-commerce mattress companies offer — were included, about 30 percent were open to buying online, Basham said.Most larger bed-in-a-box brands sell for between $500 and $999, depending on size.