Adding the right keywords is an important step in helping customers find your products. Here are some guidelines for adding keywords to your products. Keyword each unique product: When you upload products, make sure the keywords are specific and relevant for each item. In most cases, you need to keyword each product separately. Ask yourself: If a user searches for this keyword and finds this product, will they be confused? List 5-15 keywords per product, separated by commas There is a maximum of 30 keywords and 300 total characters Each keyword may be up to 60 characters long; for example, "red sofa" is one keyword and eight characters long, including spaces. Synonyms: Keyword synonyms, such as “sofa” and “couch”. Another example: “coastal decor”, “nautical decor” and “ocean theme decor”. Capitals and punctuation: Capitalization and punctuation are ignored in search, so it is okay to keyword in lower case. Auto-complete: Use the keywords that are auto-completed in the keywording box if they are relevant for the product.
Appropriate types of keywords: Specific product category (canopy bed, wood stove, electric tea kettle) Materials (silk curtains, satin pillowcase, wood table) Colors, color schemes, patterns (white bed, neutral bedding, plaid bedding) Size/shape adjectives (round pan, oversized comforter, mini chandelier, double vanity) Style (traditional art, art nouveau mirror, beach style decor) Quantities (2-piece sectional, 3-light chandelier) Room and use (bedroom furniture, kitchen rug, cooking tools) Brand/product designer (Eames chair, Vitra chair, Panton Chair) Unique product features (basket with lid, self-cleaning oven) Inappropriate types of keywords: Keywords that are not relevant to that specific product Keywords listing store locations, brand/seller information, SKUs Keywords that confuse or misleadFind more information here.Home Commercial Best Of Houzz 2015 Are You a Pro?You can learn some entrepreneurial skills, but the entrepreneurial attitude cannot be taught.
Once you’ve decided what you want your home to look like, picked your colors, and figured out how much you can afford to spend, it’s time to turn your attention to furniture. Whether you’re fresh out of college or entering your golden years, chances are, you’ve already accumulated some pieces. But should you keep them or start from scratch? Where should you go to buy the rest of the stuff you need? And how do you avoid making a mistake? First, take a look at the furniture you already have. If a piece is cheap, get rid of it. If the style is dated, let it go — unless it has sentimental value, in which case you might consider refreshing it with new upholstery or a new finish. If you’re still uncertain about whether to keep things, consider hiring an interior designer, even on just an hourly basis, to help you sift through your possessions and tell you what’s worth saving. “The decorator will see things through a different lens,” says Allison Caccoma of Caccoma Interiors.
Once you’ve vetted your collection, you have one more step to complete before you start shopping. “Don’t purchase anything until you have the entire room worked out — the rug, furniture, window treatments and lighting,” says Caccoma. While it’s not necessary to identify the precise pieces, you should have a sense of what you want each piece to look like. In fact, you might even want to assemble a project board, with clippings of the kinds of pieces you’re looking for. “People often make the mistake of buying an item, and then are locked into decorating the room around that one item,” Caccoma says. But how can you know what pieces you want until you get a sense of what’s available? This is the time to do a little reconnaissance. Spend some time on Houzz and visit stores and antiques shops. Visit your local to-the-trade design center (most allow consumers to look, though not necessarily to buy) and get a sense of current styles, what’s available and what you like.
“People need to broaden their horizons and just see what’s out there,” says designer Claudia Juestel of Adeeni Design Group. Some designers advocate buying big pieces first. Whether you buy them first or last, it’s usually a good idea to keep those furnishings understated.“Keep your fabrics a little on the neutral side, and then bring the color in on your walls and your throw pillows,” advises Caccoma.Don’t be afraid to sink your money into seating. “Buy the best sofa you can afford,” advises Juestel. Try to sit or lie on the piece before you buy, and if you can afford it, upgrade your cushions from solid foam to foam wrapped in down. If you do most of your sitting in the family room rather than the living room, spend the money on those pieces, instead of on pieces that’ll never get used. Upholstered pieces are a relatively large investment, so you’ll want things that will last through changes in your lifestyle and taste. As a rule, it’s best to go with simple, clean lines.
And don’t fret too much about whether furnishings will go together, Caccoma says. Generally speaking, if you like the pieces, they’ll work together. “Pick something because you like it,” she says. “Don’t worry about why and where it’s going to go.” Where you should shop, Juestel says, depends on your style, budget and quality expectations — as well as the amount of time you have to devote to the project. If you’re on a budget, consider shopping at secondhand stores, consignment shops, Craigslist and antiques stores, where you can often find top-dollar merchandise at bottom-dollar prices. If you don’t have that kind of time, stick to trusted furniture outlets. Caccoma is not a fan of buying furniture from department stores, she says, because furniture is not their primary business, so the quality varies and the styles might not be current. Also, avoid fly-by-night operations. “Buy things from places where if there’s a problem, you know they’ll stand behind their product,” she advises.