The web-only merchant, which says it did $100 million in sales its first full year, is beginning its global expansion with the $6.7 billion European mattress and bedding market. The online mattress industry in the U.S. is booming, as three of the top 10 fastest-growing merchants in the Internet Retailer 2016 Top 500 Guide sell mattresses directly to consumers via the web. Casper, No. 290 in the Top 500 and one of the newest and fastest-growing players in online mattress retailing, hopes to take that boom across the pond. The merchant announced yesterday plans to launch an e-commerce site for consumers in the United Kingdom later this summer. Casper says consumer demand for its products is increasing around the world, and the retailer is beginning its global expansion with what it says is the $6.7 billion European mattress and bedding market. "The past two years have been a period of incredible growth," says Philip Krim, Casper co-founder and CEO. "There has been a parallel demand for Casper products in other countries—particularly in Europe—since day one.
We've seen everything, from thousands of international customer inquiries, to individuals trying to ship mattresses overseas. This launch is another important step toward Casper's goal of becoming the world's first global sleep company." Casper has raised $71.5 million in investment funds since its founding in early 2014, according to Crunchbase. The merchant posted $100 million in online sales last year, its first full year in business. The merchant sells a foam mattress (the queen costs $850) that folds up into a Casper-branded box for shipment via traditional carriers. Much of its success thus far, the retailer says, is due to its ability to give consumers a more convenient and cost-effective way to shop for mattresses compared with trying out mattresses in a store and having them delivered via a private delivery service. Casper aims to combat the need to physically try a mattress before buying through its 100-night guarantee. If consumers aren’t happy with their order within 100 days, Casper promises a full refund.
It also has a robust marketing strategy, especially on social media. It runs targeted Facebook ads, for example, and posts regularly on Facebook, Twitter and other outlets with articles, jokes and fun facts about sleep and dreaming. Casper has nearly 350,000 Facebook Likes and 67,000 Twitter followers. It has also outfitted a semitrailer with sleeping pods and Casper mattresses. Staffers drive the “napmobile” around urban areas and offer consumers the chance to nap on its mattress. The merchant lists 17 open staff positions in a Berlin office, though it does not make any mention of plans for a launch in the German e-commerce market. One of Casper’s competitors, Saatva Inc., won the E-Retail Growth Award at the Internet Retailer Excellence Awards in June this year.Home » Mattress industry is very complex, both for consumers and reviewers.A low price mattress may always mean low quality and low sleeping experience and durability. But a high price mattress doesn’t always mean perfect sleeping experience.
Why are mattress so expensive?Manufacturing cost, it’s only small part of sales price, it includes the materials, works’s cost, technologies. If a mattress sales at $4000 in retail store, the manufacturing cost may only $400. The basic mattress materials are inner springs, foams, latex and out covers.Marketing cost, both traditional mattress companies and online mattress companies have this cost, they need to do advertisement on both online and offline. Or no one knows their brand. This cost is almost the same as manufacturing cost.Retail store cost, this is very huge, the cost of retail store is very high, the high rent fee, the high employee fee, and if they need to set up show center in department store, the cost is very high. And in order to broadcast their brand, they need to create retail store in some small market areas.Sales man commissions, the sales man commission is very high, that’s why when you enter a showroom, they will try their best to make you believe you are sleeping on the best mattress in the world.
They won’t tell you the pron and cons of their mattress, and won’t do objective comparison on their competitors.Best mattress should be motion isolation, take innerspring for example, best mattress should have individual innerspring, if not, any movement from your side may impact your partners. Memory foam or latex foams have a congenital advantage compared with innerspring mattress, that’s why more and more online mattress band abandon innerspring.Best mattress should be awesome for pressure relief. It must be designed to adaptive to your body’s curve. Take back sleeper for example, your hips should sink into it, while your shoulder and legs shouldn’t, a good mattress can make sure deep sleep, while a poor design mattress always caused you wake up several times during sleeping. The best material for deep sleep is memory foam, the innerspring can only provide support and durability, but foam can delivery comfort.Best mattress should be friendly to any kind of sleepers, most people don’t have fixed sleeping positions, they may sleep with their back firstly, then change their position into stomach or side during sleeping.
This is especially important for couples with different behaviors. Most back or front sleepers prefer medium to firm mattress, while most side sleepers prefer soft feelings.Their appearance of online mattress companies is to resolve two problems.The first is the high price on mattress. As we mentioned firstly, the material cost only take a small part of sales price, if manufacture sells mattress to customer directly, without the middle man and retail store, the price would be very attractive, a mattress sells over $3000 in shopping mall, may only sells less than $1000 online.The second is the congenital defect type of innerspring mattress, only the individual pocket spring can delivery best sleeping experience, but the design and manufacturing is very complex, so the cost is high. So most of them decide to abandon innerspring and instead with foam or latex. Some of them use memory foam, other choose latex , or mix them together and create new foams with their own technology, like add gel into it to delivery cooling sleeping experience.
Sells online, save the cost of middle man and retail store. Most sales price are under $1000.Made up of foam or latex, can delivery comfort, cooing, bounce back, durability.Made in USA, all of the materials are made in USA(some from European countries), designed in USA and manufactured in USA.pression packing,the mattress is compressed into a small package and delivery to your house, when you open it, it will back to normal in several hours. Thanks to the high density form structure.Only one model, yes they have several size from Twin to CA King, but most of them only have a firmness scale. Which is medium or medium to firm. This can’t suitable for everyone, but will be suitable for most people. It save time for choosing, you can trial at home, if good keep it, it not good enough, return it for free.Good customer service, because their mode is online sale, so most of them pay much attention to customer feedback, if you are not happy, tell them and they can answer your questions or resolve the problems for you most times, no matter exchange, return or free gift like Yogabed mattress.
Long warranty, most of them are 10 years, some may as long as 15 or 20 years.Free shipping, most of them are free shipping, as mentioned before, they will delivery a compressed package into your house and you can install it easily,some even provide service to remove your old mattress like Loom&Leaf and Saatva mattress. MaterialStructurePrice(Queen)Firmness(10 hardest)ReviewLeesaavena foam+ memory foam10 Inches. 3 layers.$815.006Leesa mattress reviewCasperlatex foam+memory foam10 Inches. 3 layers.$850.006Casper mattress reviewTuft&Needletheir own foam10 inches. 2 layers.$600.007tuft needle reviewSaatvacoils+memory foam11.5 inches and 14.5 inches. 4 layers.$899.003 for soft model 5-7 for medium model 8 for firm modelsaatva mattress reviewLoom&Leafgel memory foam12 inches. 4 layers$999.005-7 for soft model 7-9 for firm modelloom leaf mattress reviewBrooklyn Bedtheir own latex10 inches. 3 layers$7503 for soft model 5-6 for medium model 8 for firm modelbrooklyn bed reviewYogabedgel memory foam10 inches.
4 layers$7996.5-7yogabed mattress reviewGhostbedlatex foam + memory foam11 inches. 3 layers$7506.5-7ghostbed mattress reviewThe one who prefer memory foam mattress, most of the mattress manufactures in our list produce memory foam mattress. Except for Saata, who use their only coil on coil structure, which is designed for the one who loves tradition innerspring mattress. But he created loom&leaf mattress, it is treated as one of the best luxury memory foam mattress by Forbes.The one who prefer save money, as we mentioned before, same materials and design, you need to pay double or even triple price in mattress store,online mattress companies sell their product at a unbelievable price because they cut the middle man and extra cost on retail store or show center.The one who want to save time on buying mattress. There are too much mattress for your pick up on the market, if you don’t have enough knowledge and time, you can never pick up the best mattress for you. You paid for it, but the return is less.
Most of the online mattress we listed have only 1 model for your pick up. The medium firmness scale suit for most people, any sleeping position.The one who want long time trial period. Yes you can trial mattress in retail store, but the time is limited, you can’t sleep there for several hours, sleeping on different positions, and your partner may not come together with you. And you’ll have no chance to know if you still feel great 1 month later. The best solution is to sleep at home, with enough time then you know if this is the best mattress for you.The one who want good customer service, tradition mattress manufacture don’t have good customer service,they don’t think it very important, but online mattress companies are different, most of them are very young, they know good customer service can not only bring high satisfaction, but also bring extra sales chance. So if you have any problem, you can contact with them per email, phone or submit contact form, they will work together with you to get it resolved very quickly.